[11/17/06 - 12:25 PM]
Quick Take for Thursday, November 16, 2006 (Based on Fast Affiliate Ratings)
ABC spins the numbers for Thursday, November 16.

[via press release from ABC]

Quick Take for Thursday, November 16, 2006 (Based on Fast Affiliate Ratings)

ABC Ranks No. 1 in Adults 18-49 for the Third Straight Thursday of the Sweep

ABC Attracts its Biggest Thursday Night Audience in Seven Weeks, Exhibiting Substantial Increases Over the Same Night Last November

ABC�s �Grey�s Anatomy� Ranks as the No. 1 TV Program on Thursday Across the Adult Demos, Holding the Top Thursday Spot on All Eight of its Original Airings

Growing its Audience from the Prior Week, ABC�s �Ugly Betty� Leads its Hour For the 8th Straight Week with Women 18-34, Pacing 20% ahead of CBS� �Survivor�

ABC�s �Grey�s Anatomy� Grows Week to Week in Total Viewers and Adults 18-49

At 10pm, ABC�s �Barbara Walters Special: 30 Mistakes in 30 Years� Generates ABC�s Largest Non-Sports Audience in the Time Period in More Than 3-1/2 Years

Thursday Night (8:00-11:00 p.m.)

ABC ranked No. 1 for the 3rd consecutive Thursday during the 2006 November Sweep among Adults 18-49, tied with CBS (5.9/15). ABC also held the No. 1 network position on the evening among Adults 18-34 (5.3/16). ABC has qualified as Thursday�s No. 1 network in the key Adult 18-49 sales demographic on 8 of 9 weeks this season, and as the highest-rated net on the night in Adults 18-34 on all 9 weeks.

� ABC was up from the prior Thursday by 11% in viewers (15.7 million vs. 14.1 million) and 9% in young adults (5.9/15 vs. 5.4/14), drawing its largest audience on the night and matching its best Adult 18-49 number in 7 weeks � since 9/28/06.

� ABC�s numbers jumped substantially from the same Thursday last November, increasing by 145% in Total Viewers and 168% in Adults 18-49 from the same night last November (6.4 million & 2.2/6 on 11/17/05).

�Ugly Betty� (8:00-9:00 p.m.)

ABC�s �Ugly Betty� took a strong second place to �Survivor� during the opening hour on Thursday evening among Viewers (13.0 million), while winning its time period and beating the CBS reality show by 20% with Women 18-34 (5.3/15 vs. 4.4/13). In fact �Betty� has led its hour among its core audience of Women 18-34 on all 8 of the ABC freshman series� telecasts. The new ABC series increased its audience week to week (13.0 million vs. 12.8 million).

� On average this season, �Ugly Betty� has improved its time slot for ABC by 94% in Total Viewers (14.0 million vs. 7.2 million) and by 96% in Adults 18-49 (4.5/12 vs. 2.3/6) from the same nights last year.

�Grey�s Anatomy� (9:00-10:00 p.m.)

ABC's �Grey's Anatomy� held the No. 1 position during the 9 o�clock hour across the adult demographics. In the key Adult 18-49 sales demographic, the ABC medical drama defeated the CBS crime drama by 11% (8.8/21 vs. 7.9/19). �Grey�s� has beaten �C.S.I.� in Adults 18-49 on all 8 occasions where both shows have been in originals this season.

� �Grey�s� increased its delivery week to week in Total Viewers (21.0 million vs. 20.7 million) and Adults 18-49 (8.8/21 vs. 8.6/21).

� On all 8 of its original telecasts this season, ABC�s �Grey�s Anatomy� has ranked as Thursday�s No. 1 TV program across each of the key adult demographics: AD18-34/AD18-49/AD25-54.

�Barbara Walters Special: 30 Mistakes in 30 Years Part 1� (10:00-11:00 p.m.)

During the 10 o'clock hour, ABC's �Barbara Walters Special: 30 Mistakes in 30 Years Part 1� took second-place beating out originals of NBC�s �E.R.� in Total Viewers (13.1 million vs. 12.4 million) and CBS� ��Shark� among Adults 18-49 (4.9/13 vs. 4.4/12). Please Note: Part 2 of the �Barbara Walters Special� concludes tonight (Friday, 11/17/06) from 10:00-11:00 p.m.

� Part 1 of the �Barbara Walters Special� generated ABC�s largest non-sports audience in the time period in more than 3-1/2 years � since 4/24/03.

Source: Nielsen Media Research, NTI (Fast Affiliate Ratings, Live+SD or Most Current), 11/16/06

  [november 2006]  

· ER (NBC)

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