or


[11/29/06 - 10:03 PM]
Hallmark Channel's U.S. Television Premiere of "March of the Penguins" Ranks as Network's Highest-Ever-Rated Telecast, Saturday, November 25
The film's broadcast premiere drew a 4.1 household rating and 4.5 million viewers overall.

[via press release from The Hallmark Channel]

HALLMARK CHANNEL�S U.S. TELEVISION PREMIERE OF �MARCH OF THE PENGUINS� RANKS AS NETWORK�S HIGHEST-EVER-RATED TELECAST, SATURDAY, NOVEMBER 25

Hallmark Channel is proud to announce that its U.S. television premiere of the Academy� Award-winning feature �March of the Penguins� scored as the channel�s highestever- rated telecast in its history with a 4.1 HH rating and over 3 million homes, on Saturday, November 25, 9 p.m., ET/PT.

�March of the Penguins� was viewed by an overwhelming 7.5 million unduplicated viewers (P2+) and was the day�s most-watched telecast on basic cable and the second mostwatched telecast on basic cable of the week, 11/20-11/26/06 (second only to Monday Night Football on ESPN). This stellar ratings performance led the network to deliver its highest day EVER with a 3.6 HH rating and 2.6 million homes in Prime Time, and a 1.4 HH rating and 1.1 million homes in Total Day.

�We knew that our audience would embrace and connect with the strong themes of family, love and caring in this film, which reflect our brand essence and reinforce our network�s standing as a family-friendly channel,� said David Kenin, Executive Vice President, Programming, Hallmark Channel. �This extraordinary performance further demonstrates that we are in tune with what our viewers expect to see on the network, and differentiates our channel as a distinctive choice for families, a must carry for our distribution partners and an engaging, cost-effective choice for our advertisers, alike. It also signifies that airing first-run theatricals is a winning strategy for the network.�

�March of the Penguins� won the 9-11 p.m. time period among HHs and delivery of total viewers, and ranked among the top 5 basic ad-supported cable networks in key demo ratings and delivery:

� #1 in HHs (4.1 rating and 3 million homes)

� #1 in P2+ (2.4 rating and 4.5 million viewers)

� #1 in W25-54 (2.2 rating and 936,000 impressions)

� #1 in A25-54 (1.7 rating and 1.5 million impressions)

� #1 in W18-49 and A18-49 (1.6 rating and 1.3 rating, respectively)

� #3 in A18-49 and W18-49 delivery (1.2 million and 713,000 million homes, respectively)

�March of the Penguins� is part of a multi-picture deal with Warner Bros. Domestic Cable Distribution. Other titles in the package include: �Troy,� starring Brad Pitt and Eric Bana; �New York Minute,� starring Mary Kate and Ashley Olsen; and �Hearts in Atlantis,� starring Anthony Hopkins, among other favorites.

Hallmark Channel, owned and operated by Crown Media Holdings, Inc., is a 24-hour basic cable network that provides a diverse slate of high-quality entertainment programming to a national audience of 75 million subscribers. The top tier program service is distributed through more than 5,300 cable systems and communities as well as direct-to-home satellite services across the country. Hallmark Channel consistently ranks among the top 10 adsupported cable networks in Total Day and Prime Time household ratings and is the nation�s leading network in providing family-friendly programming. Crown Media also operates a second 24-hour linear channel, Hallmark Movie Channel.

Source: Nielsen Media Research (11/20-11/26/06)





  [november 2006]  
S
M
T
W
T
F
S
   


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)





most recent ratings | view all posts
[01/25/15 - 08:43 AM]
Saturday's Broadcast Ratings: UFC Leads FOX to Top Demo Spot
CBS then is the most-watched network last night.

[01/25/15 - 08:31 AM]
"Saturday Night Live" with Host Blake Shelton Is the #2 "SNL" So Far This Season in Metered-Market Households
NBC spins the numbers for Saturday, January 24.

[01/24/15 - 08:50 AM]
"Constantine" Delivers Its Most-Watched Episode Since November 21
NBC spins the numbers for Friday, January 23.

[01/24/15 - 08:37 AM]
Friday's Broadcast Ratings: ABC, CBS and NBC All Share Demo Crown
Repeats of "Blue Bloods" and "Shark Tank" lead the night in total viewers and adults 18-49, respectively.

[01/24/15 - 08:33 AM]
ABC's Encore "Shark Tank" Is Friday's #1 Show in Adults 18-49 - Most-Watched-Ever Repeat for the Show
ABC spins the numbers for Friday, January 23.

[01/23/15 - 10:38 AM]
"The Tonight Show" Outperforms ABC, CBS Timeslot Competition for Week of Jan. 12-16
NBC spins the late-night numbers for the week of January 12-16.

[01/23/15 - 10:23 AM]
"Nightline" Is #1 for the Week, #1 in Total Viewers 12 of Last 13 Weeks
ABC spins the late-night numbers for the week of January 12-16.

[01/23/15 - 08:46 AM]
"Parenthood" Delivers Its Second-Most-Watched Telecast of the Season
NBC spins the numbers for Thursday, January 22.

[01/23/15 - 08:32 AM]
Thursday's Broadcast Ratings: "American Idol" Tops Demos for FOX
Plus: the network's "Backstrom" launches up nearly 18% among adults 18-49 from "Rake" a year ago.

[01/22/15 - 01:32 PM]
HGTV Notches Highest Rated Night in Five Years with "Fixer Upper"
HGTV spins the numbers for Tuesday, January 20.

[01/22/15 - 08:46 AM]
"Live with Kelly and Michael" Starts 2015 as the No. 1 Syndie Talker of the Week, Beating "Dr. Phil" and "Ellen" in Households
Disney-ABC Domestic Television spins the numbers for the week of January 5-9.

[01/22/15 - 08:39 AM]
"Chicago P.D." Tied for #1 In Its Time Period in Adults 18-49 and Ranks #1 Outright in Adults 18-34 and All Key Adult-Female Demos
NBC spins the numbers for Wednesday, January 21.

[01/22/15 - 08:24 AM]
Wednesday's Broadcast Ratings: "Empire" Rises Yet Again for FOX
The newcomer rises to another series high in its third week.

[01/21/15 - 12:48 PM]
"K.C. Undercover," Starring Zendaya, Premieres Big on Disney Channel After Strong Watch Disney Channel App Debut, Sacks Competition, Is #1 Cable TV Telecast Year-to-Date Among Kids 2-11, 6-11 and Tweens
Disney Channel spins the numbers for Sunday, January 18.

[01/21/15 - 12:09 PM]
Sunday's "UFC Fight Night" on FOX Sports 1 is Most-Watched MMA Event on Cable Since 2009
FOX Sports spins the numbers for Sunday, January 18.