or


[11/29/06 - 10:03 PM]
Hallmark Channel's U.S. Television Premiere of "March of the Penguins" Ranks as Network's Highest-Ever-Rated Telecast, Saturday, November 25
The film's broadcast premiere drew a 4.1 household rating and 4.5 million viewers overall.

[via press release from The Hallmark Channel]

HALLMARK CHANNEL�S U.S. TELEVISION PREMIERE OF �MARCH OF THE PENGUINS� RANKS AS NETWORK�S HIGHEST-EVER-RATED TELECAST, SATURDAY, NOVEMBER 25

Hallmark Channel is proud to announce that its U.S. television premiere of the Academy� Award-winning feature �March of the Penguins� scored as the channel�s highestever- rated telecast in its history with a 4.1 HH rating and over 3 million homes, on Saturday, November 25, 9 p.m., ET/PT.

�March of the Penguins� was viewed by an overwhelming 7.5 million unduplicated viewers (P2+) and was the day�s most-watched telecast on basic cable and the second mostwatched telecast on basic cable of the week, 11/20-11/26/06 (second only to Monday Night Football on ESPN). This stellar ratings performance led the network to deliver its highest day EVER with a 3.6 HH rating and 2.6 million homes in Prime Time, and a 1.4 HH rating and 1.1 million homes in Total Day.

�We knew that our audience would embrace and connect with the strong themes of family, love and caring in this film, which reflect our brand essence and reinforce our network�s standing as a family-friendly channel,� said David Kenin, Executive Vice President, Programming, Hallmark Channel. �This extraordinary performance further demonstrates that we are in tune with what our viewers expect to see on the network, and differentiates our channel as a distinctive choice for families, a must carry for our distribution partners and an engaging, cost-effective choice for our advertisers, alike. It also signifies that airing first-run theatricals is a winning strategy for the network.�

�March of the Penguins� won the 9-11 p.m. time period among HHs and delivery of total viewers, and ranked among the top 5 basic ad-supported cable networks in key demo ratings and delivery:

� #1 in HHs (4.1 rating and 3 million homes)

� #1 in P2+ (2.4 rating and 4.5 million viewers)

� #1 in W25-54 (2.2 rating and 936,000 impressions)

� #1 in A25-54 (1.7 rating and 1.5 million impressions)

� #1 in W18-49 and A18-49 (1.6 rating and 1.3 rating, respectively)

� #3 in A18-49 and W18-49 delivery (1.2 million and 713,000 million homes, respectively)

�March of the Penguins� is part of a multi-picture deal with Warner Bros. Domestic Cable Distribution. Other titles in the package include: �Troy,� starring Brad Pitt and Eric Bana; �New York Minute,� starring Mary Kate and Ashley Olsen; and �Hearts in Atlantis,� starring Anthony Hopkins, among other favorites.

Hallmark Channel, owned and operated by Crown Media Holdings, Inc., is a 24-hour basic cable network that provides a diverse slate of high-quality entertainment programming to a national audience of 75 million subscribers. The top tier program service is distributed through more than 5,300 cable systems and communities as well as direct-to-home satellite services across the country. Hallmark Channel consistently ranks among the top 10 adsupported cable networks in Total Day and Prime Time household ratings and is the nation�s leading network in providing family-friendly programming. Crown Media also operates a second 24-hour linear channel, Hallmark Movie Channel.

Source: Nielsen Media Research (11/20-11/26/06)





  [november 2006]  
S
M
T
W
T
F
S
   


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)





most recent ratings | view all posts
[09/17/18 - 08:25 AM]
Sunday's Broadcast Ratings: NBC Wins with "Sunday Night Football"
The Peacock easily takes home top honors in total viewers and adults 18-49.

[09/16/18 - 08:35 AM]
Saturday's Broadcast Ratings: ABC Dominates with College Football Coverage
The Alphabet easily wins the night among total viewers and adults 18-49.

[09/16/18 - 08:00 AM]
College Football Week 3: ABC's "Saturday Night Football": Ohio State-TCU Is Highest-Rated Game of the Season on Any Network
ESPN spins the numbers for Saturday, September 15.

[09/15/18 - 08:34 AM]
Friday's Broadcast Ratings: NBC Tops Viewers, Demos on Low Key Night
"Dateline NBC" tops the charts in both total viewers and adults 18-49.

[09/14/18 - 01:02 PM]
"Rel" Debuts as #1 Scripted Series of Week of September 3
FOX further spins the numbers for the week of August 27-September 3.

[09/14/18 - 08:22 AM]
Thursday's Broadcast Ratings: "Big Brother" Puts CBS on Top
The Eye takes home top honors in total viewers and adults 18-49.

[09/13/18 - 08:14 AM]
Wednesday's Broadcast Ratings: NBC Continues Its Reign with "Got Talent"
The Peacock takes home top honors in total viewers and adults 18-49.

[09/12/18 - 09:46 AM]
"Flip or Flop" Double Digit Year-Over-Year Ratings Increase Drives HGTV Thursday Night Performance
HGTV further spins the numbers for the season to date.

[09/12/18 - 08:12 AM]
Tuesday's Broadcast Ratings: Another Week, Another "Got Talent" Victory for NBC
The Peacock once again takes home top honors in total viewers and adults 18-49.

[09/11/18 - 04:14 PM]
"Monday Night Football" Helps ESPN Win the Night in Households, Viewers and All Key Male and Adult Demos
ESPN spins the numbers for Monday, September 10.

[09/11/18 - 02:34 PM]
"Power" Season Finale Powers Starz to #1 for the Night Among Premium Networks
Starz spins the numbers for Sunday, September 9.

[09/11/18 - 01:48 PM]
College Football Week 2: Clemson at Texas A&M on ESPN Is Most-Watched Game on Any Network
ESPN spins the numbers for Saturday, September 8.

[09/11/18 - 11:06 AM]
NBC Clinches the 2017-18 52-Week TV Season in Both 18-49 and Total Viewers
NBC further spins the numbers for the season to date.

[09/11/18 - 11:03 AM]
US Open on ESPN: Most-Watched Since 2015
ESPN further spins the numbers for its coverage to date.

[09/11/18 - 08:16 AM]
Monday's Broadcast Ratings: ABC, "Bachelor in Paradise" Top Demo Race
The Alphabet takes home the adults 18-49 crown while NBC is the most-watched network.