[12/01/06 - 12:01 PM]
Quick Take for Thursday, November 30, 2006 - (Based of Fast Affiliate Ratings)
ABC spins the numbers for Thursday, November 30.

[via press release from ABC]

Quick Take for Thursday, November 30, 2006 � (Based of Fast Affiliate Ratings)

ABC is No. 1 on Thursday in Total Viewers and Adults 18-49, Delivering the Net�s Strongest Performance Since September

ABC�s �Ugly Betty� is Up by 4.6 Million Viewers and by 46% Among Adults 18-49 Week to Week, with its Strongest Performance in 4 Weeks

ABC�s �Grey�s Anatomy� Produces the Second-Highest-Rated Telecast on TV During the 2006-07 Season in All Key Adult Demos, Behind Only Its Season Premiere

ABC�s �Grey�s Anatomy� Stands as Thursday�s No. 1 TV Series Across the Adult Demos on All 10 of its Original Airings

Delivering Series Highs in Total Viewers and Adults 18-49, Time Period Debut of �MEN IN TREES� Scores ABC�s Strongest Numbers In the Hour Since September with Regular Programming

Thursday Night (8:00-11:00 p.m.)

ABC�s Thursday night lineup, which included the time period premiere of �MEN IN TREES,� led the evening in Total Viewers (16.5 million) and across all key adult demos: Adults 18-34 (5.4/15), Adults 18-49 (5.9/15) and Adults 25-54 (6.9/16). ABC has qualified as the highest-rated Thursday network in the key Adult 18-49 sales demographic on 9 of 11 weeks this season, and as the No. 1 net in Adults 18-34 on all 11 weeks.

� ABC attracted its largest Thursday audience and matched its highest Adults 18-49 performance in 9 weeks � since 9/28/06.

�Ugly Betty� (8:00-9:00 p.m.)

ABC�s �Ugly Betty� took a strong second place to �Survivor� during the opening hour on Thursday evening among Viewers (13.3 million), while winning its time period and beating the CBS reality show by 32% in Women 18-34 (5.4/15 vs. 4.1/11). In fact �Betty� has led its hour among its core audience of Women 18-34 on all 9 of the series� regular telecasts.

� �Ugly Betty� was up by 4.6 million viewers (13.3 million vs. 8.7 million) and by 46% in Adults 18-49 (4.1/11 vs. 2.8/9) over the prior week�s special Thanksgiving airing, the freshman series� largest audience, and matched its best Adults 18-49 rating in 4 weeks � since11/2/06.

�Grey�s Anatomy� (9:00-10:00 p.m.)

ABC's �Grey's Anatomy� dominated the 9 o�clock hour in Total Viewers (24.3 million) and across all key adults demos (Adults 18-34 � 9.3/24, Adults 18-49 � 9.6/23, and Adults 25-54 � 10.9/24), scoring the medical drama�s strongest numbers since its season premiere 10 weeks ago � since 9/21/06. In fact, �Grey�s Anatomy� registered the second-highest-rated telecast on television during the 2006-07 television season across all the key adult demos (Adults 18-34, Adults 18-49 � tied, and Adults 25-54), behind only its own season premiere.

� On each of its 10 original airings so far this season, ABC�s �Grey�s Anatomy� has represented Thursday�s No. 1 TV program across each of the adult demographics: AD18-34/AD18-49/AD25-54.

�MEN IN TREES� (10:00-11:00 p.m.)

In its time period debut, ABC's �MEN IN TREES� delivered series highs in both Total Viewers (11.9 million) and Adults 18-49 (4.0/10), taking second in the hour in both measures. The ABC freshman drama registered the Net�s largest audience and highest young adult rating in the hour with regular programming since September � since 9/21/06 and 9/28/06, respectively.

Source: Nielsen Media Research, NTI (Fast Affiliate Ratings, Live+SD or Most Current), 11/30/06

  [december 2006]  


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