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[12/11/06 - 11:05 AM]
NBC Sunday Night Football Rushes to Primetime Win
NBC spins the numbers for Sunday, December 10.
[via press release from NBC]

"NBC SUNDAY NIGHT FOOTBALL" RUSHES TO PRIMETIME WIN

"NBC SUNDAY NIGHT FOOTBALL" RUSHES TO PRIMETIME WIN

"NBC SNF" 31% Higher than Week 14 "MNF" Game Last Year

NEW YORK � Dec.11, 2006 � NBC won Sunday night in primetime and won every hour from 8-11 p.m. with last night's "NBC Sunday Night Football" broadcast. The game, featuring Reggie Bush and the New Orleans Saints dismantling the Dallas Cowboys, 42-17, drew a 13.4 overnight rating and 20 share.

The 13.4/20 is up 31% from last year's Week 14 MNF matchup (10.2/17 for Saints-Falcons on 12/12/05) and up 74% from NBC's overnight average on this same night last year (7.7/11 from 8:30-11pm).

Final national ratings will be available tomorrow.

"NBC Sunday Night Football" Top Ten Metered Markets
1. Dallas-Fort. Worth: 36.6/52
2. San Antonio: 22.1/30
3. Austin: 19.4/29
4. Houston: 17.5/23
t5. San Diego: 17.3/27
t5. Norfolk: 17.3/25
t7. Jacksonville: 15.8/23
t7. Oklahoma City: 15.8/22
9. Knoxville: 15.7/24
10. Philadelphia 15.5/23

"NBC SNF" next week "flexes" into San Diego as the newly-crowned touchdown king, LaDanian Tomlinson, and the Chargers host the Kansas City Chiefs, who are fighting for the AFC Wild Card. The NFL this season is implementing for the first time in its history a primetime "flexible scheduling" element on Sundays in Weeks 10-15 and in Week 17 to ensure quality matchups with playoff implications in those weeks and give surprise teams a chance to play their way onto Sunday Night.

[EDITOR'S NOTE: What follows is the afternoon update with the final national Nielsen ratings.]

"NBC SUNDAY NIGHT FOOTBALL" SCORES WEEKLY PRIMETIME WIN FOR NBC

"NBC SUNDAY NIGHT FOOTBALL" SCORES WEEKLY PRIMETIME WIN FOR NBC

"NBC SNF" #1 Show for Week in Adults 18-49, Adults 18-34; Draws 19.9 Million Viewers

NEW YORK � Dec.12, 2006 � "NBC Sunday Night Football" scored another touchdown this week, driving NBC to win the week in Adults 18-49 and ranking as the No. 1 primetime show for the week in the key adult demographic (8.0). The New Orleans Saints' explosive 42-17 victory over the Dallas Cowboys was also the No. 1 show in Adults 18-34 (7.1), Men 18-49 (11.0) and Men 18-34 (9.4) and the No. 2 primetime show for the week in total viewers (19.9 million) households (12.8) and Adults 25-54 (8.6), behind only Thursday's "CSI."

The game averaged 19.9 million viewers, 46 percent higher than the Week 14 "Monday Night Football" broadcast last year on ABC (13.6 million) for Saints-Falcons on 12/12/06), and 90 percent higher than NBC's total on the same Sunday night last season (10.5 million from 8:30-11 pm). "NBC SNF" drew a 12.8 national household rating and 20 share, 38 percent higher than ABC's MNF game last season (9.2/16).

Through Week 14, "NBC SNF" is averaging 17.5 million viewers, 5 percent higher than ABC's MNF through Week 14 in 2005 (16.7 million viewers). "NBC SNF" is averaging an 11.2 rating, up 1 percent from 2005 (11.1).

"NBC SNF" next week "flexes" into San Diego as the newly-crowned touchdown king, LaDanian Tomlinson, and the Chargers host the Kansas City Chiefs, who are fighting for the AFC Wild Card. The NFL this season is implementing for the first time in its history a primetime "flexible scheduling" element on Sundays in Weeks 10-15 and in Week 17 to ensure quality matchups with playoff implications in those weeks and give surprise teams a chance to play their way onto Sunday Night.





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