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[12/18/06 - 04:19 PM]
NBC Snf Up 16% Over Last Year's Week 15 "Mnf" Game
NBC spins the numbers for Sunday, December 17.

[via press release from NBC]

"NBC SNF" up 16% Over Last Year's Week 15 "MNF" Game

"SNF" Beats NBC Sunday Night Performance from '05 by 108%

NEW YORK � December 18, 2006 � The San Diego Chargers 20-9 victory over the Kansas City Chiefs on "NBC Sunday Night Football" earned a 10.4 overnight rating and 16 share, up 16% over the Week 15 Monday Night Football game on ABC last year between the Green Bay Packers and Baltimore Ravens, which drew a 9.0/15.

The 10.4/16 is 108% higher than NBC's overnight average on this same night last year (5.0/8 from 8:30-11pm).

The Chargers-Chiefs game was handpicked by the NFL for NBC as part of the league's new flexible scheduling policy to ensure matchups with playoff implications; San Diego is fighting for the top seed in the AFC and K.C. is battling for a wild card berth. Heading into last year's Week 15 Monday night game, the Packers had a 3-10 record and the Ravens a 4-9 mark.

Final national ratings will be available tomorrow.

"NBC Sunday Night Football" Top Ten Metered Markets
1. San Diego: 35.7/51
2. Kansas City: 33.2/47
3. Denver: 17.5/25
4. Las Vegas: 14.0/21
5. Dallas: 13.4/20
6. Jacksonville: 12.3/18
t7. Tampa: 12.2/17
t7. Cincinnati: 12.2/18
9. Baltimore: 11.9/17
10. Norfolk: 11.6/17

Next Monday in a special Christmas edition of "NBC Sunday Night Football," the Philadelphia Eagles travel to Dallas to battle their archrival the Cowboys with the winner claiming first place in the NFC East. Kickoff is at 5 p.m. ET, preceded by a half-hour "Football Night in America" studio show at 4:30 p.m. ET.

[EDITOR'S NOTE: What follows is the afternoon update with the final national Nielsen ratings.]

1 MILLION MORE VIEWERS WATCHING 'SNF' IN '06 THAN 'MNF' IN '05

'NBC SNF' No. 2 Show for Week in Adults 18-49, No. 1 in Men 18-49

NEW YORK � Dec. 19, 2006 � "NBC Sunday Night Football" is averaging one million more viewers per game than the Monday night games on ABC last year. NBC's "SNF" is averaging 17.4 Million viewers, a seven percent increase over the 16.4 million viewers through Week 15 on ABC's "MNF" last year. NBC's "SNF" is averaging an 11.2 rating and 18 share, compared to the 10.9/18 for ABC's "MNF" through Week 15 last year, according to national ratings released today by Nielsen Media Research.

"SNF" UP 28%

The San Diego Chargers 20-9 victory over the Kansas City Chiefs on "NBC Sunday Night Football" this Sunday night scored 15.3 million viewers, 3.3 million more viewers and a 28 percent increase over the equivalent Week 15 Green Bay-Baltimore Monday night game last year on ABC. The "SNF" Chiefs-Chargers game earned a 9.9 national rating and 16 share, a 21 percent increase over the 8.2/14 for the "MNF" game last year.

"SNF" NO. 2 SHOW FOR WEEK

The "NBC Sunday Night Football" Chiefs-Chargers broadcast was the No. 2 program of the week in adults 18-49 and the No. 1 telecast of the week among men 18-49 and men 25-54 (out of a total 96 programs this week).

NBC RANKS NO. 2 FOR WEEK, UP 138%

Paced by "SNF," NBC ranked No. 2 for the week in primetime's key demographic of adults 18-49, as well as in overall total viewers, averaging a 3.2/9 in 18-49 and 9.1 million viewers overall for the week of December 11-17. Versus the comparable night on NBC in 2005, NBC's Sunday nightlong average this week was up 138 percent in 18-49 (5.0/13 vs. 2.1/5) and up 94 percent in total viewers (13.129 million vs. 6.767 million).

NEXT UP � EAGLES-COWBOYS ON CHRISTMAS DAY

NBC's next game is a Christmas Day blockbuster as the Philadelphia Eagles travel to Dallas to battle their archrival the Cowboys with the winner claiming first place in the NFC East. The game begins at 5 p.m. ET, preceded by a half-hour "Football Night in America" studio show at 4:30 p.m. ET.





  [december 2006]  
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