HALLMARK CHANNEL CELEBRATES 2006 AS ITS HIGHEST-RATED YEAR EVER
Network Also Delivers Highest-Ever-Rated Quarter, Month, Week, Day and Telecast in Channel�s History
Hallmark Channel closed 2006 on the highest notes in the family-friendly programmer�s five-year history: its highest-ever-rated quarter (4Q �06), month (December), week (11/27-12/3/06), day (11/25/06) and telecast (�The Christmas Card�) in 2006. Moreover, this marks the first time that the network ranked in the top 10 for a full year for both Prime Time and Total Day HH ratings.
For both 4Q and December �06, Hallmark Channel ranked among the top 10 cable networks for both Prime Time and Total Day HH and W25-54 ratings. The network also ranked in the top 10 for its 4Q A25-54 Total Day rating and its December A25-54 Prime Time rating. Year to year, Hallmark Channel increased +20% in Prime Time HH rating and +14% in Total Day HH rating � the largest increase among the top 10 rated cable networks.
�When we launched in �01 we knew it would take time to reach a top 10 status, but we have been fortunate to reach that tremendous goal in under five short years,� said David Kenin, EVP, Programming, Hallmark Channel. �We look forward to building on this success in 2007 and providing our viewers, advertisers and distribution partners with a continuous slate of valuable and family-friendly programming options.�
The network�s stellar 2006 ratings performance is mainly attributed to the channel�s original and theatrical movie premieres in 2006. The most recent and notable premieres include the U.S. television premiere of �March of the Penguins� (11/25, 4.1 HH rating) as well as three premiere original holiday movies: �The Christmas Card� (12/2, 4.2 HH rating), �What I Did For Love� (12/9, 2.8 HH rating), and �Love�s Abiding Joy� (12/16, 2.5 HH rating). The four movies combined delivered the most successful holiday season ever for the network with an average 3.4 HH rating and 2.5 million homes. December �06 also attracted a record 22.9 million unique viewers over November �06. This is up from 17.5 million unique viewers in December �05.
Hallmark Channel, owned and operated by Crown Media Holdings, Inc., is a 24-hour basic cable network that provides a diverse slate of high-quality entertainment programming to a national audience of 75 million subscribers. The top tier program service is distributed through more than 5,300 cable systems and communities as well as direct-to-home satellite services across the country. Hallmark Channel consistently ranks among the top 10 ad-supported cable networks in Prime Time and Total Day household ratings and is the nation�s leading network in providing family-friendly programming. Crown Media also operates a second 24-hour linear channel, Hallmark Movie Channel.
Source: Nielsen Media Research