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[01/04/07 - 11:52 AM]
Quick Take for Wednesday, January 3, 2007 (Based on Fast Affiliate Ratings)
ABC spins the numbers for Wednesday, January 3.
[via press release from ABC]

Quick Take for Wednesday, January 3, 2007 (Based on Fast Affiliate Ratings)

Opposite Fox�s �Sugar Bowl� College Football Championship Game, ABC�s Wednesday 8-10pm Comedy Block Premieres with Strong Audience Retention and Delivers Impressive Time Period Improvement

Building on its Young Adult Lead-in Against the �Sugar Bowl,� ABC�s Debut of �Knights of Prosperity� Improves its Slot by 13% in Viewers and 30% in Adults 18-49, And Takes Second Place to Fox�s Championship Football Game Among Men 18-49

Debut Telecast of �In Case of Emergency� Shows Strong Retention of its Lead-in and Generates ABC�s Best Results in the Hour in 7 Weeks in Viewers and Young Adults

�According to Jim� (8:00-9:00 p.m.)

Opposite Fox�s �Sugar Bowl� college football championship game, back-to-back episodes of �According to Jim� returned to ABC�s schedule, gaining 8% among Adults 18-49 from the first half-hour to the second half-hour (2.5/7 to 2.7/7) in its season premiere.

� Averaging 7.3 million viewers and a 2.6/7 in Adults 18-49 from 8:00-9:00 p.m., �According to Jim� generated ABC�s best performance in the hour in 7 weeks � since 11/15/06, the night of the �Dancing with the Stars� season finale.

�Knights of Prosperity� (9:00-9:30 p.m.)

In its debut telecast against the �Sugar Bowl,� ABC�s �Knights of Prosperity� built on its �According to Jim� lead-in by 11% in Adults 18-49 (3.0/7 vs. 2.7/7) at 9:00 p.m. �Knights of Prosperity� earned second place in its time period among Men 18-49 (2.7/7), behind only Fox�s �Sugar Bowl� coverage.

� Compared to ABC�s average in the half-hour since the fall finale of �Lost� (on 11/8/06), �Knights of Prosperity� improved the half-hour for the Net by 13% in Total Viewers (7.2 million vs. 6.4 million) and by 30% in Adults 18-49 (3.0/7 vs. 2.3/6).

� Among Adults 18-49, �Knights of Prosperity� ranks as the fourth-highest-rated half-hour new comedy premiere across the five broadcast nets this season.

�In Case of Emergency� (9:30-10:00 p.m.)

�In Case of Emergency� retained a strong 90% of its Adult 18-49 lead-in, delivering ABC�s biggest audience (6.3 million) and top A18-49 (2.7/7) number in the half-hour in 7 weeks � since 11/15/06.

� Versus ABC�s average in the half-hour since the fall finale of �Lost� (on 11/8/06), �In Case of Emergency� improved the half-hour for the Net by 15% in Total Viewers (6.3 million vs. 5.5 million) and by 29% in Adults 18-49 (2.7/7 vs. 2.1/6).

Source: Nielsen Media Research (Fast Affiliate Ratings), Live+SD 1/3/07.





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· ACCORDING TO JIM (ABC)
· DANCING WITH THE STARS (ABC)
· IN CASE OF EMERGENCY (ABC)
· KNIGHTS OF PROSPERITY, THE (ABC)
· LOST (ABC)




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