[01/08/07 - 12:31 PM]
Fast Facts for Sunday, January 7, 2007 (Based on Fast Affiliate Ratings)
ABC spins the numbers for Sunday, January 7.

[via press release from ABC]

Fast Facts for Sunday, January 7, 2007 (Based on Fast Affiliate Ratings)

ABC�s Stands as the Top Non-Sports Net on Sunday in Total Viewers and Adults 18-49, Generating its Strongest Numbers on the Evening in 6 Weeks

�Desperate Housewives� is Sunday�s No. 1 TV Show in Viewers and Adults 18-49

Outperforming NBC�s Openings of �Grease� and �The Apprentice,� ABC�s �Extreme Makeover: Home Edition� Stands as Sunday�s No. 1 Unscripted Series

ABC�s �Desperate Housewives� Leads the 9 O�clock Hour by Wide Margins, Overshadowing NBC�s Premiere Programming in Viewers and Young Adults

ABC� �Brothers & Sisters� Wins the 10 O�clock Hour Among Adults 18-49, Beating CBS� �Without a Trace� and the Final Hour of NBC�s �The Apprentice�

Sunday Primetime (7:00-11:00 p.m.)

Competing against Fox�s high-rated NFL Wild Card Playoff overrun during the opening hour of the night, with its all-entertainment Sunday lineup ABC was the top non-sports network on the night in Total Viewers (13.1 million) and Adults 18-49 (4.8/11). Versus its nearest non-sports competition on the evening, ABC outpaced CBS by 5% in Total Viewers (12.5 million) and NBC by 26% in Adults 18-49 (3.8/9). The Network turned in its strongest Sunday in 6 weeks � since 11/26/06.

� For the 11th time in as many original telecasts this season, ABC�s �Desperate Housewives� stood as Sunday night�s No. 1 TV program in Total Viewers and Adults 18-49.

�Extreme Makeover: Home Edition� (8:00-9:00 p.m.)

ABC�s �Extreme Makeover: Home Edition� was the most-watched TV show during the 8 o�clock hour (13.4 million) and finished a solid second in Adults 18-49 to NFL-fueled Fox (5.1/11 vs. 5.4/12). Versus its unscripted competition in the time period, �Home Edition� beat the opening hour of NBC�s series debut of �Grease� (11.6 million & 4.3/10) by 1.8 million viewers and by 19% in Adults 18-49.

� ABC�s �Home Edition� stood as the No. 1 unscripted program on Sunday night in Total Viewers (13.4 million) and Adults 18-49 (5.1/11), pacing well ahead of both NBC�s �Grease: You�re the One that I Want� (11.6 million & 4.3/10 from 8:00-9:30 p.m.) and �The Apprentice� (9.1 million & 4.1/10 from 9:30-11:00 p.m.).

� Among Total Viewers and Adults 18-49, �Home Edition� posted its strongest performance in 6 weeks � since 11/26/06.

�Desperate Housewives� (9:00-10:00 p.m.)

The No. 1 TV program of the night, ABC�s �Desperate Housewives� dominated the 9 o�clock, beating its closest competition by 4.5 million viewers (18.6 million vs. 14.1 million � CBS) and by 59% in Adults 18-49 (7.3/16 vs. 4.6/10 � Fox).

�Brothers & Sisters� (10:00-11:00 p.m.)

ABC�s �Brothers & Sisters� won the 10 o�clock hour in the key Adult 18-49 sales demographic (4.6/11), defeating CBS� �Without a Trace� by 24% (3.7/9) and the final hour of NBC�s �The Apprentice� season premiere by 7% (4.3/11).

� �Brothers & Sisters� was up sharply from its most recent original telecast (on 12/10/06), growing by 1.7 million viewers (12.1 million vs. 10.4 million) and by 18% in Adults 18-49 (4.6/11 vs. 3.9/10).

Source: Nielsen Media Research (Fast Affiliate Ratings, Live+SD), 1/7/07

  [january 2007]  


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