[01/12/07 - 04:30 PM]
Quick Take for Thursday, January 11, 2007 - Final National
ABC spins the numbers for Thursday, January 11.

[via press release from ABC]

Quick Take for Thursday, January 11, 2007 � Final National

ABC Dominates Thursday, Leading its Nearest Competition By 5.6 Million Viewers and by 32% Among Adults 18-49

ABC�s �Ugly Betty� is the Most-Watched Show in the 8 O�clock Hour, Attracting Its Biggest Audience in 10 Weeks and its Top Adult 18-49 Number in 14 Weeks

On its First Original Airing in 6 Weeks, ABC�s �Grey�s Anatomy� Returns as the Definitive No. 1 Program on Thursday, Overshadowing its 9 O�clock Competition

�Grey�s Anatomy� Draws is Second-Largest Audience Since September And the Series� Second-Highest Adult 18-49 Number Since Mid-October

Taking Second in the 10 O�clock Hour in Key Adults, �MEN IN TREES� Delivers ABC�s Largest Audience in the Time Period in 6 Weeks

Thursday Night (8:00-11:00 p.m.)

ABC posted a definitive first-place victory on Thursday night, beating its nearest competition by 5.6 million viewers (15.6 million vs. 10.0 million � CBS) and by 32% in the key Adult 18-49 sales demographic (5.8/15 vs. 4.4/11 � NBC).

� In Adults 18-49, ABC matched its highest-rated Thursday since October 5th.

�Ugly Betty� (8:00-9:00 p.m.)

ABC�s freshman �Ugly Betty� stood as the most-watched TV program during the 8 o�clock hour, outdrawing second-place NBC�s comedies (�My Name is Earl�/�The Office�) by 3.0 million viewers (13.5 million vs. 10.5 million). Additionally, the ABC freshman series was Thursday�s second-most-watched program, trailing only ABC�s �Grey�s Anatomy.� �Ugly Betty� also delivered the No. 1 position in its time period across each of the key women demographics: W18-34 (5.7/16), W18-49 (6.2/15) and W25-54 (7.5/17). With its core audience of Women 18-34, �Ugly Betty� has been the No. 1 program in its hour on each of the series� regular original telecast.

� Growing sharply week to week (+1.8 million viewers & +19% in Adults 18-49), �Ugly Betty� attracted its largest audience (13.5 million) in 10 weeks and matched its highest Adult 18-49 number (4.4/12) in 14 weeks � since11/2/06 and 10/5/06, respectively. In fact the show equaled its third-highest Adult 18-49 rating ever.

�Grey�s Anatomy� (9:00-10:01 p.m.)

Thursday�s No. 1 television program, ABC's �Grey's Anatomy� towered over the 9 o�clock hour in Total Viewers (23.0 million) and Adults 18-49 (9.3/22). The ABC drama outdrew its closest competition by 11.0 million viewers (CBS = 12.0 million) and beat the combined Adult 18-49 ratings for CBS, NBC and Fox in the hour by 7% (CBS/NBC/Fox = 8.7/20).

� On its first original telecast in 6 weeks (since 11/30/06), �Grey�s Anatomy returned with its second-largest audience since September and its second-highest Adult 18-49 number since mid-October � since 9/28/06 and 10/19/06, respectively.

�MEN IN TREES� (10:01-11:00 p.m.)

ABC's �MEN IN TREES� took second place to NBC�s �ER� during the 10 o�clock hour across the adult demographics: A18-34 (2.7/8), A18-49 (3.4/9) and A25-54 (4.1/10).

� The freshman series attracted ABC�s largest audience (9.9 million) in the time period in 6 weeks � since 11/30/06. �MEN IN TREES� marked the series� second-highest-ever Adult 18-34 rating.

Source: Nielsen Media Research, NTI (Preliminary, Live+SD or Most Current), 1/11/07.

  [january 2007]  

· ER (NBC)

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