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[01/16/07 - 02:30 PM]
Quick Take for Monday, January 15, 2007 (Based on Fast Affiliate Ratings)
ABC spins the numbers for Monday, January 15.
[via press release from ABC]

Quick Take for Monday, January 15, 2007 (Based on Fast Affiliate Ratings)

Against the �Golden Globes� and the Premiere of �24,� ABC Marks its Second- Highest-Rated Monday This Season in Young Adults with its Regular Schedule

ABC�s �Wife Swap� Hits a Season High in the 8 O�clock Hour in Adults 18-49

Building on its Lead-in at 9pm, �Supernanny� Achieves a Season High Among Adults 18-49, Representing ABC�s Top Number in the Hour in More than 7 Months

Growing by 10% Week to Week in Adults 18-49, ABC�s �What About Brian� Takes Second to the �Golden Globes� During the 10 o�clock Hour Among Women 18-34

Monday Night (8:00-11:00 p.m.)

Despite stiff demographic competition from the �Golden Globes� telecast and Fox�s 2-hour Monday season premiere of �24,� ABC tied its second-highest-rated Monday this season among young adults with regular programming (AD18-34 � 3.0/8 & AD18-49 � 3.3/8). ABC earned second place on the evening with Women 18-34 (4.1/10), behind only NBC with its �Golden Globes� coverage.

�Wife Swap� (8:00-9:00 p.m.)

�Wife Swap� took second place in the hour among Women 18-34 (4.4/11) and Kids 2-11 (1.9/6).

� ABC�s �Wife Swap� delivered a season high in the 8 o'clock hour among Adults 18-49 (3.7/9) and its second-largest audience (8.5 million) of the season.

�Supernanny� (9:00-10:00 p.m.)

Building on its lead-in with viewers and young adults, ABC�s �Supernanny� took second in its time slot with Women 18-34 (5.0/12) and ranked No. 1 among Kids 2-11 (2.1/8).

� Opposite the second hours of the �Globes� and �24,� �Supernanny� achieved a season high among Adults 18-49 (3.9/9), producing ABC�s strongest young adult number with regular programming in the time

period in more than 7 months � since 5/1/06.

�What About Brian� (10:00-11:00 p.m.)

�What About Brian� placed second to the �Golden Globes� during the 10 o�clock hour with Women 18-34 (2.9/7-tie).

� �What About Brian� was up by 10% over the prior week among Adults 18-49 (2.2/5 vs. 2.0/5).

Source: Nielsen Media Research (Fast Affiliate Ratings, Live+SD), 1/15/07.





  [january 2007]  
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· 24 (FOX)
· SUPERNANNY (LIFETIME)
· WHAT ABOUT BRIAN (ABC)
· WIFE SWAP (PARAMOUNT)




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