[01/26/07 - 11:25 AM]
Quick Take for Thursday, January 25, 2007 (Based on Fast Affiliate Ratings)
ABC spins the numbers for Thursday, January 25.

[via press release from ABC]

Quick Take for Thursday, January 25, 2007 (Based on Fast Affiliate Ratings)

ABC Posts Another Strong First-Place Finish on Thursday in Adults 18-49, Outpacing its Nearest Competition by 15% in the Key Sales Demographic

In Viewers and Adults 18-49, ABC's "Grey's Anatomy" is Thursday's No. 1 TV Show

Marking its Best-Ever Repeat Numbers in Viewers and Young Adults, ABC's Replay "Ugly Betty" Wins the 8 O'clock Hour Across the Women Demographics

At 9pm, ABC's "Grey's Anatomy" Beats "C.S.I." by 33% in Adults 18-49, Growing its Audience Week to Week with Adults 18-49 and Adults 18-34

Hitting a Series-High Rating in Adults 18-49, ABC's "MEN IN TREES" Ranks No. 1 During the 10 O'clock Hour Among Young Adults and in Each of the Women Demos

Thursday Night (8:00-11:00 p.m.)

The Network delivered another strong Thursday night victory in Adults 18-49, leading its nearest competitor by 15% in the key young adult sales demographic (5.3/14 vs. 4.6/12 - CBS). In fact ABC delivered a clean demographic win on the evening, also ranking No. 1 on Thursday in Adults 25-54 (6.1/15), Adults 18-34 (4.6/13), Teens 12-17 (2.1/7) and Kids 2-11 (1.3/6).

* ABC's "Grey's Anatomy" stood as the No. 1 TV program on Thursday in Total Viewers and across each of the key adult demographics (AD18-34/AD18-49/AD25-54).

"Ugly Betty" (8:00-9:00 p.m.)

A repeat telecast of ABC's freshman "Ugly Betty" took second place during the 8 o'clock hour in Total Viewers (9.8 million) and Adults 18-49 (3.3/9-tie). "Betty" led its time period by wide margins across each of the key women demographics: W18-34 (4.3/12), W18-49 (4.7/12) and W25-54 (5.4/13). Among its core audience of Women 18-34, "Ugly Betty" beat its nearest competition in the hour by 23% (4.3/12 vs. 3.5/10 - NBC's comedies).

* "Ugly Betty" delivered its best-ever repeat numbers in Total Viewers and across the adult demographics.

"Grey's Anatomy" (9:00-10:00 p.m.)

The No. 1 television program on Thursday, ABC's "Grey's Anatomy" led the 9 o'clock hour in Total Viewers (21.4 million) and Adults 18-49 (8.8/21). In the key Adult 18-49 sales demographic, ABC's "Grey's Anatomy" outdelivered CBS' "C.S.I." by an impressive 33% (8.8/21 vs. 6.6/16). The ABC drama has beaten the CBS drama in Adults 18-49 on all 11 of their original head-to-head match-ups in the time period.

* "Grey's Anatomy" grew its audience week to week in Adults 18-49 (8.8/21 vs. 8.7/20) and Adults 18-34 (8.1/21 vs. 7.9/21).

"MEN IN TREES" (10:00-11:00 p.m.)

Hitting a series-high rating among Adults 18-49 (3.9/11), ABC's "MEN IN TREES" delivered the No. 1 position during the 10 o'clock hour in the key sales demographic. The ABC freshman also held the top slot, winning the hour with Adults 18-34 (2.9/9) and in each of the women demographics: W18-34 (4.1/12), W18-49 (5.7/14) and W25-54 (7.1/16).

* In addition to a series-best in Adults 18-49, "MEN IN TREES" marked the show's highest-ever numbers among Adults 25-54 (4.8/12), Women 18-49 (5.7/14) and Women 25-54 (7.1/16).

Source: Nielsen Media Research, NTI (Fast Affiliate Ratings, Live+SD or Most Current), 1/25/07.

  [january 2007]  


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