or


[01/30/07 - 09:40 PM]
Adult Swim Sets All-New Basic Cable Records for January Total Day Delivery of Key Young Adults
Cartoon Network spins the numbers for the month of January.

[via press release from Cartoon Network]

Adult Swim Sets All-New Basic Cable Records for January Total Day Delivery of Key Young Adults

January 30, 2007

Adult Swim�s reign among adults 18-34, adults 18-24, men 18-34 and men 18-24 charted new network and ad-supported basic cable records for January, according to preliminary data from Nielsen Media Research. Scoring double-digit growth vs. January last year, the late-night network set new benchmarks for ad-supported cable�s best January total day delivery of adults 18-24, men 18-24 and men 18-34. In addition to posting its own new network records, Adult Swim also ranked #1 among all ad-supported basic cable networks in January for total day delivery of adults 18-34, and extended its run as the #1 network among men 18-24 for 22 consecutive months. Adult Swim also ranked #7 among ad-supported basic cable for total day delivery of adults 18-49.

Highlights of Adult Swim�s overall January performance include the following:

ADULT SWIM (Monday-Thursday, Saturday, 11 p.m.-6 a.m.; Sunday, 10 p.m.-6 a.m.) in January �07 vs. the January �06 time period

� Adults 18-34 delivery (366,000) increased by 8%, and ratings (0.5) were unchanged

� Adults 18-24 delivery (228,000�a new basic cable record) improved by 18%, and ratings (0.8) by 14%

� Men 18-34 delivery (238,000�a new basic cable record) expanded by 16%, and ratings (0.7) by 17%

� Men 18-24 delivery (146,000�a new basic cable record) jumped by 20%, and ratings (1.0) by 11%

Across the final week in January �07, Adult Swim also ranked #1 for total day delivery among the four key demos, charting significant double-digit increases across the board. Among the week�s highlights, Adults 18-34 delivery (396,000) increased by 17% and ratings (0.6) by 20% vs. the same time period last year.

Additionally, Adult Swim programming in January accounted for six of the Top 50 programs of the month among adults 18-34, and 16 of the Top 50 telecasts of the month among men 18-34, more than any other network.

Adult Swim (AdultSwim.com), launched in 2001, is Turner Broadcasting System, Inc.�s network offering original and acquired animated comedy and action series for young adults. Airing overnights six days a week for a total of 45 hours weekly, Adult Swim shares channel space with Cartoon Network, home to the best in original, classic and acquired programming for children and families, and is seen in 91 million U.S. homes.

Turner Broadcasting System, Inc., a Time Warner company, is a major producer of news and entertainment product around the world and the leading provider of programming for the basic cable industry.

RATING PERIOD: 1/01/07 � 1/28/07

SOURCE: Turner Entertainment Research from Preliminary Nielsen Media Research data, based on most current data available (Live+SD data 01/15-28/07 and final Live +7 prior to those dates). Complete and final data (Live+7) will be available in two weeks. These television ratings data are reproduced here with permission from Nielsen Media Research. Reproduction of these data in volume, without permission from Nielsen Media Research, is prohibited.

NOTES: All ratings based on Total U.S. Television Universe of 111,400,000 homes.





  [january 2007]  
S
M
T
W
T
F
S
 


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)





most recent ratings | view all posts
[08/29/15 - 08:37 AM]
Friday's Broadcast Ratings: CBS Climbs to Top Spot with NFL Preseason
Coverage of the Lions at the Jaguars leads the night among total viewers and adults 18-49.

[08/28/15 - 08:47 AM]
"Food Fighters" Matches Its Season High in 18-49
NBC spins the numbers for Thursday, August 27.

[08/28/15 - 08:38 AM]
Thursday's Broadcast Ratings: "Big Brother," "Big Bang" Continue Win Streak for CBS
The Eye has won the past 11 Thursdays among total viewers and adults 18-49.

[08/27/15 - 11:09 AM]
Jimmy Fallon Tops His Broadcast Competition for the Late-Night Ratings Week of Aug. 17-21 in All Key Categories
NBC spins the late-night numbers for the week of August 17-21.

[08/27/15 - 08:53 AM]
"The Carmichael Show" Is the Most-Watched Summer Comedy Debut Since 2007, Wins the Slot Among the Big 4 in Adults 18-49
NBC spins the numbers for Wednesday, August 26.

[08/27/15 - 08:43 AM]
Wednesday's Broadcast Ratings: CBS Tops Viewers, Shares Demo Crown with NBC
"America's Got Talent" is the most-watched series while "Big Brother" leads the adults 18-49 race.

[08/26/15 - 08:42 AM]
NBC Wins Tuesday Among the Big 4 in All Key Measures, Sweeps Six of Six Half-Hours Among Those Nets in Adults 18-49
NBC spins the numbers for Tuesday, August 25.

[08/26/15 - 08:27 AM]
Tuesday's Broadcast Ratings: NBC Tops Viewers, Demos for Sixth Consecutive Week
"America's Got Talent" paves the way for another victory by the Peacock.

[08/25/15 - 01:03 PM]
"48 Hours: Decades of Deceit" Is Saturday's #1 Broadcast at 10:00 PM with Adults 25-54, Adults 18-49 and Viewers
CBS spins the numbers for Saturday, August 22.

[08/25/15 - 09:03 AM]
"Live with Kelly and Michael" Is the Week's No. 1 Syndie Talker in All Key Measures
Disney/ABC Domestic Television spins the numbers for the week of August 10-14.

[08/25/15 - 08:43 AM]
Monday's Broadcast Ratings: ABC, NBC Share Top Demo Honors
The Alphabet's "Bachelor in Paradise" surges 20% from last week among adults 18-49.

[08/25/15 - 08:43 AM]
NBC Ties for the Monday Win Among the Big 4 in 18-49
NBC spins the numbers for Monday, August 24.

[08/25/15 - 08:37 AM]
"Bachelor in Paradise" and "Bachelor in Paradise: After Paradise" Both Hit Series Highs in Overall Viewers and Young Adults
ABC spins the numbers for Monday, August 24.

[08/24/15 - 01:46 PM]
"Fear the Walking Dead" Becomes the #1 Series Premiere in Cable History in Total Viewers and All Key Demos
AMC spins the numbers for Sunday, August 23.

[08/24/15 - 01:40 PM]
Investigation Discovery Shatters Network Records with the New Season Premiere of "Homicide Hunter: Lt. Joe Kenda," Delivering 3.8 Million Viewers P2+
Investigation Discovery further spins the numbers for Tuesday, August 18.