[01/30/07 - 01:43 PM]
Bravo Has Best Month Ever in Bravo History
"Top Chef" averaged 2.7 million total viewers and 1.9 million adults 18-49 in January.

[via press release from Bravo]



Bravo Has Best January in Total Viewers and P18-49 In Prime

NEW YORK � January 30, 2007 � Fueled by the success of Bravo's hit series "Top Chef" and the new season of "The Real Housewives of Orange County," Bravo marks its best month ever in total day and its highest-rated January in history in total viewers and P18-49 in prime.

According to recently-released numbers from Nielsen Research, the network posted its best total day ratings in history, earning 314,000 total viewers and 188,000 P18-49, increases of +27% and +33% respectively over January 2006. Additionally, Bravo improved its year-to-year January performance for the prime 8-11PM time period by 38% in total viewers and 44% in P18-49.

Bravo's popular culinary competition, "Top Chef," ranked as the No. 1 rated food series in all of cable television, averaging 2.7 million total viewers and 1.9 million P18-49 in January. And for the Wednesday 10-11PM time period, Bravo was the #1 cable network among both total viewers and P18-49 for the month of January. Season two of "Top Chef" broke multiple series records this year, averaging 2.1 million total viewers and 1.5 million P18-49 through 12 episodes. Compared to season two of "Project Runway" in its first twelve weeks, "Top Chef" is up +32% among total viewers and +29% among P18-49.

Also benefiting from a strong performance in January was the second season premiere of Bravo's hit docu-soap series "Real Housewives of Orange County," with two new episodes averaging one million total viewers. Compared to season one, the series improved by a whopping +189% season to season.

Viewers continue to log on to Bravotv.com, with January earning 1.6 million unique visitors, up +52% versus January 2006, with overall visits to the site increased by 30% versus last year. The Top Chef section, the most popular area on the site, generated 700K unique visitors and 14.6 million page views in January.


On air television ratings: Nielsen Media Research NHI data. Data is most current with Live+7 data through 1/14/07 and Live+Same Day 1/15/07-1/28/07. Total Day is through 3AM for 1/28/07. Comparison to January 2006 is 12/26/05-1/29/06. Online statistics based on Omniture and Urchin 1/1/07-1/28/07 and 1/1/06 - 1/28/0

Bravo is the cable network that plugs people into arts, entertainment and pop culture with original programming, acclaimed drama series, movies, comedy and music specials, and by showing a whole different side of celebrities. Currently available in more than 83 million homes, Bravo is known for breaking exciting new personalities, shaking up the way we look at style, media, fame and Hollywood, pulling back the curtain on the creative process, and making influential and inventive original programming. Its critically acclaimed original programming includes the Emmy-nominated "Kathy Griffin: My Life on the D-List," 12-time Emmy-nominated "Inside the Actors Studio," "The Real Housewives of Orange County," "Top Chef," "Celebrity Poker Showdown," as well as the 2004 Emmy winner for Outstanding Reality Program, "Queer Eye," and the four-time Emmy-nominated hit competition series, "Project Runway."

Bravo is a program service of NBC Universal Cable Entertainment, a division of NBC Universal one of the world's leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience. Bravo has been an NBC cable network since December 2002 and was the first television service dedicated to film and the performing arts when it launched in December 1980. For more information visit www.bravotv.com.

  [january 2007]  


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