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[02/01/07 - 12:28 PM]
Beauty and the Geek Takes Second in the Hour Versus All Competition in Target Demos
The CW spins the numbers for Wednesday, January 31.

[via press release from The CW]

"BEAUTY AND THE GEEK" TAKES SECOND IN THE HOUR VERSUS ALL COMPETITION IN TARGET DEMOS

"Beauty and The Geek" Climbs to Match Cycle Highs in Time Period

"Beauty and The Geek" Scores Double-Digit Week-to-Week Growth in All Demos

February 1, 2007 (Burbank, CA) - The CW's "Beauty and The Geek" ranked second in the hour against all competition among adults 18-34 (2.5/8) and women 18-34 (3.0/8), behind only Fox, according to preliminary live plus same day Nielsen ratings for Wednesday, Jan. 31, 2007

With monster gains across the board, "Beauty and The Geek" matched this cycle's best ratings at 8:00 p.m. among adults (2.5/8) and women 18-34 (3.0/8), tying the first hour of its premiere.

"Beauty and The Geek" scored impressive week-to-week growth in all categories, gaining 47% in adults 18-34, 50% in women 18-34, 43% in adults 18-49 (2.0/5), 47% in women 18-49 (2.2/5) and 32% in viewers (4.1mil).





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· BEAUTY AND THE GEEK (CW)





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