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[02/06/07 - 09:55 PM]
Love Is a Four Letter Word Premiere on Hallmark Channel Ranks #3 in Time Period
The Hallmark Channel spins the numbers for Saturday, February 3.

[via press release from The Hallmark Channel]

�LOVE IS A FOUR LETTER WORD� PREMIERE ON HALLMARK CHANNEL RANKS #3 IN TIME PERIOD

The premiere of Hallmark Channel�s original movie �Love Is a Four Letter Word,� Saturday, February 3 (9-11 p.m., ET/PT), delivered a 2.0 HH rating with 1,488,000 households ranking it third in its time period among household ratings. In addition, it was viewed by 3.0 million unduplicated viewers 2+.

�Love is a Four Letter Word,� which starred Teri Polo, Robert Mailhouse, Donna Mills and Barry Bostwick, also ranked among the Top 10 in key demo ratings including #8 in women 25-54, #6 in adults 25-54 and #3 in P2+, among all ad-supported cable networks. It was also the third highest-rated movie for the day and fifth highest-rated movie for the week.

Source: Nielsen Media Research, 2/3/07





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