[02/27/07 - 04:09 PM]
Quick Take for Monday, February 26, 2007 - (Based on Fast Affiliate Ratings)
ABC spins the numbers for Monday, February 26.

[via press release from ABC]

Quick Take for Monday, February 26, 2007 - (Based on Fast Affiliate Ratings)

ABC Delivers its Best Monday in Viewers and Adults 18-49 Since November

ABC's "Wife Swap" Hit Season-Highs in Viewers, Adults 18-34 and Adults 18-49

"Supernanny" Posts Strongest Numbers of the Season in Viewers and Adults 18-34

"Building a Dream: The Oprah Winfrey Leadership Academy" Garners ABC's Best Performance in the Hour Since December in Viewers and Young Adults, Drawing a Larger Audience Than NBC's Series Debut of "The Black Donnellys"

Monday Night (8:00-11:00 p.m.)

ABC' Monday night lineup attracted the Net's largest non-sports audience (9.3 million) and highest Adults 18-49 (3.8/10) performance on the night since November - since 11/27/06 and 11/06/06, respectively. In addition, ABC won the evening among Women 18-34 (5.3/13) for the second time in three weeks, while finishing second among Women 18-49 (5.5/13).

"Wife Swap" (8:00-9:00 p.m.)

"Wife Swap" hit season-highs in Total Viewers (9.0 million - tied), Adults 18-34 (3.8/11) and Adults 18-49 (3.9/10). In fact, the unscripted program turned in its highest Adults 18-34 and Adults 18-49 ratings in over 1 year - since 1/9/06 and 2/20/06, respectively.

* "Wife Swap" ranked No. 2 its hour in Adults 18-49, tied with Fox's "Prison Break," while winning the hour in its core Women 18-34 demo (5.4/14).

"Supernanny" (9:00-10:00 p.m.)

Opposite stiff competition on CBS, Fox and NBC, ABC's "Supernanny" scored season-best numbers in Total Viewers (10.1 million) and Adults 18-34 (4.0/10), with the season's second-highest rating in Adults 18-49 (4.1/10).

* "Supernanny" finished second in the hour among Adults 18-34 (4.0/10) and Women 18-34 (5.7/14), behind only NBC's "Heroes," while leading the time slot among Kids 2-11 (2.3/10).

"Building a Dream: The Oprah Winfrey Leadership Academy" (10:00-11:00 p.m.) In the final hour of prime, "Building a Dream: The Oprah Winfrey Leadership Academy" garnered the Net's highest Total Viewer (8.9 million) and Adults 18-49 (3.5/9) numbers in the hour in 2 months - since 12/25/06. The Oprah Winfrey special took second in the hour in both Nielsen measures, drawing a larger audience than NBC's series debut of "The Black Donnellys" (8.9 million vs. 8.4 million). The show led the hour among Women 18-34 beating CBS' "C.S.I.: Miami by 9% (4.7/12 vs. 4.3/12).

Source: Nielsen Media Research (Fast Affiliate Ratings, Live+SD), 2/26/07.

  [february 2007]  


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