or


[03/01/07 - 11:22 AM]
Quick Take for Wednesday, February 28, 2007 (Based on Fast Affiliate Ratings)
ABC spins the numbers for Wednesday, February 28.

[via press release from ABC]

Quick Take for Wednesday, February 28, 2007 (Based on Fast Affiliate Ratings)

On All 4 Wednesdays of the 2007 February Sweep, ABC�s �Lost� Ranks as the Night�s No. 1 Scripted TV Program in the Key Adult 18-49 Sales Demographic

Continuing to Shoot Up from its Lead-in, ABC�s �Lost� Dominates from 10-11pm Across Each of the Key Adult Demos, Defeating CBS� Time Slot Veteran, �C.S.I.: NY�

�Lost� Marks its 2nd Straight Week of Growth in its New Time Slot in Adults 18-34

�Lost� Greatly Boosts ABC�s February Sweep Performance in Wednesday�s 10 O�clock Hour, Improving the Lead-in to Affiliate�s Late-Local News by Nearly 5 Million Viewers, by 74% in Adults 18-49 and by 62% in Adults 25-54

�Lost� (10:00-11:00 p.m.)

Jumping from its lead-in by 8.2 million viewers (12.8 million vs. 4.6 million) and by 185% in Adults 18-49 (5.7/15 vs. 2.0/5), �Lost� moved ABC into the dominant No. 1 position at 10:00 p.m. across the key adult demographics. Although CBS enjoyed a decided lead-in advantage coming into the time period from an original �Criminal Minds,� �Lost� surged to defeat time period veteran �C.S.I.: NY� by +75% in Adults 18-34 (5.6/16 vs. 3.2/9), by +33% in Adults 18-49 (5.7/15 vs. 4.3/11) and by+15% in Adults 25-54 (6.0/15 vs. 5.2/13).

� On all 4 Wednesdays during the 2007 February Sweep, ABC�s �Lost� stood as the evening�s No. 1 scripted TV program in the key Adult 18-49 sales demographic. It was also the night�s top-rated scripted series on each Wednesday in February with Adults 25-54, Adults 18-34 and Teens 12-17.

� �Lost� grew its Adult 18-34 and Women 18-34 audience for the second straight week, gaining 4% (5.6/16 vs. 5.4/15) and 10% (6.4/16 vs. 5.8/15) week to week, respectively. On both counts, �Lost� generated its best numbers since its premiere telecast in the time period (on 2/7/07).

� �Lost� greatly improved Wednesday�s 10 o�clock hour for ABC during the 2007 February Sweep, offering substantial year-to-year increases as a lead-in to Network affiliates� late-local news. Versus its sweep performance in the hour last year, ABC�s February Sweep numbers climbed by 4.9 million viewers (13.3 million vs. 8.4 million), by 74% in Adults 18-49 (5.9/15 vs. 3.4/9) and by 62% in Adults 25-54 (6.3/15 vs. 3.9/9). On average �Lost� represents ABC�s most-watched program in the Wednesday 10 o�clock hour in 9 years, and its top-rated among Adults 18-49 in 10 years � since the 1997-98 and 1996-97 TV Seasons, respectively.

Source: Nielsen Media Research (Fast Affiliate Ratings), Live+SD 2/28/07.





  [march 2007]  
S
M
T
W
T
F
S
    


· CRIMINAL MINDS (CBS)
· CSI: NEW YORK (CBS)
· LOST (ABC)





most recent ratings | view all posts
[03/26/17 - 08:41 AM]
Saturday's Broadcast Ratings: NBC Tops Demos on Low Key Night
The latest installment of "SNL Vintage" leads the night among adults 18-49.

[03/25/17 - 08:29 AM]
Friday's Broadcast Ratings: NCAA Coverage Puts CBS on Top
The Eye easily wins the evening in total viewers and adults 18-49.

[03/24/17 - 01:20 PM]
"Into the Badlands" Is 2017's #1 Returning Cable Series
AMC further spins the numbers for Sunday, March 19.

[03/24/17 - 08:41 AM]
Thursday's Broadcast Ratings: CBS Pulls in Front with NCAA Coverage
The Eye wins the night among total viewers and adults 18-49.

[03/23/17 - 09:25 AM]
Wednesday's Broadcast Ratings: "Empire" Returns on Top for FOX
The network leads the night among adults 18-49.

[03/22/17 - 09:19 AM]
Tuesday's Broadcast Ratings: NBC, "The Voice" Stay on Top
ABC, CBS, FOX and The CW split the silver among adults 18-49.

[03/21/17 - 08:23 AM]
Monday's Broadcast Ratings: "The Voice" Holds Off "DWTS" Return in 18-49
ABC's reality franchise however wins the night among total viewers.

[03/20/17 - 04:01 PM]
OWN Drama Series Deliver Strong Ratings with Season Finale of "The Haves and the Have Nots" and Season Two Premiere of "Greenleaf"
OWN further spins the numbers for Tuesday, March 14 and Wednesday, March 15.

[03/20/17 - 01:59 PM]
Travel Channel's Hit Series "Expedition Unknown" Scores Highest-Rated Episode Ever
Travel Channel further spins the numbers for Wednesday, March 15.

[03/20/17 - 12:50 PM]
2017 NCAA Tournament Is Most-Watched in 24 Years Across Television Through First Sunday, Plus Record-Setting Digital Consumption
CBS and Turner spin the numbers for their NCAA coverage to date.

[03/20/17 - 12:49 PM]
2017 People's Choice Award Winner for "Favorite Cable TV Comedy," Freeform's "Baby Daddy," Hits 9-Month Highs for Its Season 6 Premiere
Freeform further spins the numbers for Monday, March 13.

[03/20/17 - 08:35 AM]
Sunday's Broadcast Ratings: NCAA Men's Basketball Gives CBS Another Boost
The Eye once again leads the night in total viewers and adults 18-49.

[03/19/17 - 08:43 AM]
Saturday's Broadcast Ratings: CBS, NCAA Hold Off ABC, NBA
The Eye wins the night in both total viewers and adults 18-49.

[03/18/17 - 08:35 AM]
Friday's Broadcast Ratings: CBS Tops Demos with NCAA Coverage
The Eye wins the night among adults 18-49 while ABC is the most-watched network.

[03/17/17 - 09:15 AM]
Thursday's Broadcast Ratings: ABC Dramas Hold Off NCAA Coverage on CBS
The Alphabet wins the night in both total viewers and adults 18-49.