or


[03/01/07 - 11:22 AM]
Quick Take for Wednesday, February 28, 2007 (Based on Fast Affiliate Ratings)
ABC spins the numbers for Wednesday, February 28.

[via press release from ABC]

Quick Take for Wednesday, February 28, 2007 (Based on Fast Affiliate Ratings)

On All 4 Wednesdays of the 2007 February Sweep, ABC�s �Lost� Ranks as the Night�s No. 1 Scripted TV Program in the Key Adult 18-49 Sales Demographic

Continuing to Shoot Up from its Lead-in, ABC�s �Lost� Dominates from 10-11pm Across Each of the Key Adult Demos, Defeating CBS� Time Slot Veteran, �C.S.I.: NY�

�Lost� Marks its 2nd Straight Week of Growth in its New Time Slot in Adults 18-34

�Lost� Greatly Boosts ABC�s February Sweep Performance in Wednesday�s 10 O�clock Hour, Improving the Lead-in to Affiliate�s Late-Local News by Nearly 5 Million Viewers, by 74% in Adults 18-49 and by 62% in Adults 25-54

�Lost� (10:00-11:00 p.m.)

Jumping from its lead-in by 8.2 million viewers (12.8 million vs. 4.6 million) and by 185% in Adults 18-49 (5.7/15 vs. 2.0/5), �Lost� moved ABC into the dominant No. 1 position at 10:00 p.m. across the key adult demographics. Although CBS enjoyed a decided lead-in advantage coming into the time period from an original �Criminal Minds,� �Lost� surged to defeat time period veteran �C.S.I.: NY� by +75% in Adults 18-34 (5.6/16 vs. 3.2/9), by +33% in Adults 18-49 (5.7/15 vs. 4.3/11) and by+15% in Adults 25-54 (6.0/15 vs. 5.2/13).

� On all 4 Wednesdays during the 2007 February Sweep, ABC�s �Lost� stood as the evening�s No. 1 scripted TV program in the key Adult 18-49 sales demographic. It was also the night�s top-rated scripted series on each Wednesday in February with Adults 25-54, Adults 18-34 and Teens 12-17.

� �Lost� grew its Adult 18-34 and Women 18-34 audience for the second straight week, gaining 4% (5.6/16 vs. 5.4/15) and 10% (6.4/16 vs. 5.8/15) week to week, respectively. On both counts, �Lost� generated its best numbers since its premiere telecast in the time period (on 2/7/07).

� �Lost� greatly improved Wednesday�s 10 o�clock hour for ABC during the 2007 February Sweep, offering substantial year-to-year increases as a lead-in to Network affiliates� late-local news. Versus its sweep performance in the hour last year, ABC�s February Sweep numbers climbed by 4.9 million viewers (13.3 million vs. 8.4 million), by 74% in Adults 18-49 (5.9/15 vs. 3.4/9) and by 62% in Adults 25-54 (6.3/15 vs. 3.9/9). On average �Lost� represents ABC�s most-watched program in the Wednesday 10 o�clock hour in 9 years, and its top-rated among Adults 18-49 in 10 years � since the 1997-98 and 1996-97 TV Seasons, respectively.

Source: Nielsen Media Research (Fast Affiliate Ratings), Live+SD 2/28/07.





  [march 2007]  
S
M
T
W
T
F
S
    


· CRIMINAL MINDS (CBS)
· CSI: NEW YORK (CBS)
· LOST (ABC)











most recent ratings | view all posts
[10/31/14 - 08:46 AM]
"Parenthood" Retains 92% of Last Week in Adults 18-49 and 97% in Total Viewers
NBC spins the numbers for Thursday, October 30.

[10/31/14 - 08:34 AM]
Thursday's Broadcast Ratings: ABC Edges CBS for Demo Crown
The Alphabet snaps the Eye's seven week win streak among adults 18-49.

[10/31/14 - 08:12 AM]
ABC Beats CBS' Thursday Night Premieres to Win the Opening Night Of the November Sweep for the 2nd Straight Year in Adults 18-49
ABC spins the numbers for Thursday, October 30.

[10/30/14 - 02:17 PM]
52 Million Viewers Tune-In to World Series Game 7
FOX Sports spins the numbers for Wednesday, October 29.

[10/30/14 - 11:20 AM]
"The Tonight Show" Defeats Letterman, Kimmel in All Key Ratings Categories for Week of Oct. 20-24
NBC spins the late-night numbers for the week of October 20-24.

[10/30/14 - 09:16 AM]
NBC Posts Record-Setting Soccer Weekend with Most-Watched Premier League & MLS Matches
NBC spins the numbers for the weekend of October 25-26.

[10/30/14 - 08:50 AM]
Bounce TV Posts Double-Digit Primetime Viewership Gains Among HHs, A18-49 & A25-54 in October
Bounce TV spins the numbers for the month of October to date.

[10/30/14 - 08:39 AM]
Wednesday's Broadcast Ratings: World Series Wraps on Top for FOX
Plus: The CW's "Arrow" and "The 100" see double-digit weekly gains despite said competition.

[10/30/14 - 08:35 AM]
"The Mysteries of Laura" Retains 92% of the Prior Week's Rating in Adults 18-49
NBC spins the numbers for Wednesday, October 29.

[10/30/14 - 08:23 AM]
ABC's Wednesday Builds Against the Deciding Game 7 of the 2014 World Series
ABC spins the numbers for Wednesday, October 29.

[10/30/14 - 08:19 AM]
October Is a Record-Breaking Month for DIY Network
DIY Network spins the numbers for the month of October to date.

[10/30/14 - 07:39 AM]
ABC Scores Its 2nd-Best Performance in Late-Night This Season in Total Viewers
ABC spins the late-night numbers for the week of October 20-24.

[10/29/14 - 03:25 PM]
Duggar Wedding Rings in Record Ratings for TLC
TLC spins the numbers for Tuesday, October 28.

[10/29/14 - 10:23 AM]
ABC Leads Season in Non-Sports Adults 18-49 with Top Dramas, #1 New Show and #1 New Comedy
ABC further spins the numbers for the season to date.

[10/29/14 - 08:50 AM]
"The Voice" Ranks as the #1 Non-Sports Telecast of the Night on the Big 4 in 18-49
NBC spins the numbers for Tuesday, October 28.