[03/12/07 - 02:45 PM]
Fast Facts for Sunday, March 11, 2007 (Based on Fast Affiliate Ratings)
ABC spins the numbers for Sunday, March 11.

[via press release from ABC]

Fast Facts for Sunday, March 11, 2007 (Based on Fast Affiliate Ratings)

With Half of its Lineup in Repeat Against All-Original Competition on CBS, NBC and Fox, ABC Takes Second on Sunday in Viewers, Adults 18-34 and with Key Women

�Extreme Makeover: Home Edition� is Sunday�s No. 1 TV Show in Adults 18-49, Continuing to Rank as the Night�s Top Unscripted Series in Viewers & Young Adults

Opposite Fox�s NASCAR Overrun in the 7 O�clock Hour, �America�s Funniest Home Videos� Beats its Nearest Non-Sports Competition by 21% in Adults 18-49

ABC�s �Home Edition� Posts a Dominant Victory in its Time Period, Beating its Closest Competition by 3.7 Million Viewers and by 26% Among Adults 18-49

Sunday Primetime (7:00-11:00 p.m.)

With the final 2-hours of its lineup in repeat (�Desperate Housewives� & �Brothers & Sisters�) against all-original competition on CBS, NBC and Fox, ABC took second place on Sunday night in Total Viewers (8.8 million), Adults 18-34 (2.2/7) and across the women demos: W18-34 (2.8/8), W18-49 (3.8/10) and W25-54 (4.4/11). ABC ranked as Sunday�s No. 1 broadcaster with Kids 2-11 (1.8/8).

� ABC�s �Extreme Makeover: Home Edition� stood as Sunday�s No. 1 TV program in Adults 18-49. �Home Edition� (13.7 million & 4.8/13) also set itself apart as the No. 1 unscripted series on Sunday, running well ahead of CBS� �The Amazing Race All-Stars� (10.0 million & 3.3/9), as well as NBC�s �Grease� (6.5 million & 1.8/5), �Deal or No Deal� (12.7 million & 3.7/9) and �The Apprentice� (7.6 million & 2.9/8).

�America�s Funniest Home Videos� (7:00-8:00 p.m.)

Going against Fox�s NASCAR overrun during the 7 o�clock hour, ABC�s �America�s Funniest Home Videos� beat its nearest non-sports competition by 21% among Adults 18-49 (2.3/7 vs. 1.9/6 - CBS).

� Working against the impact of the time adjustment one hour forward to daylight savings time, �AFHV� saw its audience build from start to finish by 2.0 million viewers (7.0 million to 9.0 million) and by 42% in Adults 18-49 (1.9/6 to 2.7/8). With the change to daylight savings time, overall TV usage in the hour declined -7% from the prior Sunday (Hut levels = 55.4% vs. 59.1%).

�Extreme Makeover: Home Edition� (8:00-9:00 p.m.)

Sunday�s No. 1 TV show in Adults 18-49 and the top unscripted series on the night, ABC�s �Extreme Makeover: Home Edition� dominated the 8 o�clock hour. �Home Edition� beat its closest competition in the hour by 3.7 million viewers (13.7 million vs. 10.0 million � CBS� �Amazing Race All-Stars�) and by 26% in Adults 18-49 (4.8/13 vs. 3.8/10 � Fox�s �The Simpsons�/�The Winner�). ABC�s broad skewing unscripted series ranked a dominant No. 1 in its time period with Teens 12-17 (3.4/12) and Kids 2-11 (3.6/13).

Source: Nielsen Media Research (Preliminary, Live+SD), 3/11/07

  [march 2007]  


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