Quick Take for Thursday, March 15, 2007 (Based on Fast Affiliate Ratings)
ABC Wins Thursday Night, Leading its Closest Competition
By More Than 6 Million Viewers and by 71% in Adults 18-49
ABC�s �Ugly Betty� Takes Second at 8pm in Viewers and Young Adults, While
Ranking No. 1 During the Hour Across Each of the Key Women Demographics
The No. 1 TV Program on Thursday, ABC�s �Grey�s Anatomy� Leads its Nearest
Time Period Competition by 11.6 Million Viewers and by 132% in Adults 18-49
Exhibiting the Best-Ever Retention of �Grey�s� Original Lead-in, ABC�s Debut of
�October Road� Wins its Slot, Beating NBC�s Debut of �Raines� by Wide Margins
ABC�s �October Road� is TV�s Third-Highest-Rated Scripted Series Premiere
Of the Season in Adults 18-49 and the No. 1 Scripted Opener with Women 18-34
�October Road� is ABC�s Best Thursday Scripted Debut in 13 Years in Adults 18-49
Thursday Night (8:00-11:00 p.m.)
ABC delivered a dominant Thursday night victory, beating its closest competition during prime by over 6 million viewers (15.8 million vs. 9.6 million � CBS� time period based affiliate average) and by 71% in Adults 18-49 (6.0/16 vs. 3.5/9 � Fox and CBS tied).
�Ugly Betty� (8:00-9:00 p.m.)
ABC�s freshman �Ugly Betty� took a solid second place in the 8 o�clock hour among Total Viewers (10.8 million) and Adults 18-49 (3.4/10), while ranking No. 1 across each of the key women demographics: W18-34 (4.7/14), W18-49 (5.0/13-tie) and W25-54 (5.7/14).
� Rallying against the impact from the changeover to Daylight Savings Time this week, �Ugly Betty� saw its audience swell by 1.6 million viewers (10.0 million to 11.6 million) and by 23% in Adults 18-49 (3.1/9 to 3.8/10) from its first half-hour to its second half-hour.
�Grey�s Anatomy� (9:00-10:00 p.m.)
Thursday�s No. 1 TV program in viewers and young adults, ABC's �Grey's Anatomy� overshadowed its competition at 9:00 p.m. �Grey�s� outperformed second-place CBS� preliminary �fast affiliate� average for NCAA coverage in the hour by 11.6 million viewers (22.4 million vs. 10.7 million) and by 132% in Adults 18-49 (8.8/22 vs. 3.8/9).
�October Road� (10:00-11:00 p.m.)
ABC�s series debut of �October Road� won Thursday�s 10 o�clock hour, beating the series opener of NBC�s �Raines� by 4.0 million viewers (14.3 million vs. 10.3 million) and by 100% in Adults 18-49 (5.8/16 vs. 2.9/8). The new drama exhibited the best-ever audience retention for a show coming out of an original �Grey�s.�
� �October Road� stands as the third-highest-rated scripted series debut on TV this season in Adults 18-49, behind only ABC�s �Brothers & Sisters� (6.0/15 on 9/24/06) and NBC�s �Heroes� (5.9/14 on 9/25/06), respectively. Capitalizing on its lead-in, �October Road� is TV�s No. 1 scripted series opener of this season among Women 18-34 (8.1/23).
� Among Adults 18-49, �October Road� delivered ABC's highest-rated Thursday night scripted series debut in 13 years � since 3/3/94.
Source: Nielsen Media Research, NTI (Fast Affiliate Ratings, Live+SD), 3/15/07.