or


[03/20/07 - 10:41 PM]
AMC Builds Innovative Programming Package to Modernize Western Genre
AMC spins the numbers for the week of March 12-18.

[via press release from AMC]

AMC Builds Innovative Programming Package to Modernize Western Genre

Network's 'Cowboys' Stunt Lassos Top Ten Results and Creatively Reintroduces Iconic Films to New Viewers

Weekend Delivers 8 Titles with Over 1.00 HH Rating in Prime

New York, NY, March 20, 2007 - AMC announced today stellar results from its weekend programming stunt created by the network to celebrate Cowboys - both classic and contemporary - with unique packaging and targeted marketing tactics. The stunt, which aired March 17-18, included eight titles that delivered over a 1.00 HH Rtg, including Open Range (Sat 8p; 1.58 Rtg) and The Quick and the Dead (Sun 8p - 1.53 Rtg), both of which ranked in the Top 10 among all movie telecasts on basic cable in prime for the week. AMC also ranked #8 in delivery (248) on Men 25-54 for the weekend, among all basic cable nets. The network's Cowboys stunt highlighted eight Hollywood icons who lived by their own code: John Wayne, Clint Eastwood, James Dean, Robert Redford, Ronald Reagan, Robert Duvall, Kevin Costner and Paul Newman. Additionally, in following the evolution of the Cowboy, the network featured mavericks of today who, through interviews produced by AMC, expressed what code they live by and why, as "modern-day Cowboys".

An established leader in the Western genre, AMC developed the Cowboys stunt to celebrate classic movies and key icons, while uniquely modernizing the genre with creative packaging and an overall image marketing campaign. One key marketing component of the stunt was special live-action shoots - produced by AMC - of "modern-day cowboys" including extreme surfer Laird Hamilton, writer/politician Kinky Friedman, fashion designers The Heatherettes, and musician Steve Earle - all of whom embody the cowboy spirit as pioneers and mavericks who live by their own code. Interviews were uniquely intercut with a stylized graphics package. The programming stunt included the production of 15 vignettes, branded graphic show opens, and 15 and 30-second bumps airing as tune-in and movie wraps, all of which featured Classic AMC Cowboys images and text that spells out keywords of the Cowboy Code.

"AMC's focus to uniquely celebrate movies and true icons with both quality and consistency is a big part of the network's continued ratings success, and we are proud of the momentum we are seeing," stated Charlie Collier, AMC's EVP and General Manager. "Showcasing classic film titles with stylistic, relevant and contemporary packaging offers viewers an enhanced movie experience on television - and clearly it is resonating with our audience. AMC has never been at a better place and we look forward to continued growth as we continue our commitment to deliver cinematic, quality entertainment of enduring value."

Today's announcement comes on the heels of AMC's strongest January and February ever, as well as continued top ten status in the month of March in key demo delivery including Men 25-54 and Adult 25-54. Quarter-to-date, AMC is pacing to reach its best 1Q ever.

Ratings highlights of the weekend stunt are bulleted below:

5 titles on Saturday and 3 titles on Sunday delivered over a 1.00 HH Rtg and 6 of these telecasts also delivered over 1 million households

Open Range Sat 8p ranked #10 on HH Rtg (1.58) for Prime movies on basic cable for the week. The Quick and the Dead Sun 8p ranked #10 on A25-54 delivery (779) for Prime movies on basic cable for the week

AMC's Weekend-long stunt (Sat 6am - Sun 3am) ranked #8 in delivery (248) on M25-54 among all basic cable nets

Source: Nielsen Media Research, Prime M-Su 8p-11p & Sa 6a-Su 3a, 3/12-3/18/07 on HH Rtg, A25-54 delivery, and M25-54 delivery. Ranks among all ad-supported networks that broadcast 51% or more of the daypart. Month-to-date: 2/26-03/18/07; Quarter-to-date: 01/01-03/18/07.

About AMC

AMC, a division of Rainbow Media's Entertainment Services, which also includes WE tv and IFC Companies, is a 24-hour, movie-based network, dedicated to the American movie fan. The network, which reaches over 90 million homes, offers a comprehensive library of popular movies and a critically-acclaimed slate of original programming that is a diverse, movie-based mix of original series, documentaries and specials. AMC has garnered many of the industry's highest honors, including 14 Emmy awards. AMC is "TV for movie people."

About Rainbow Media Holdings LLC

Rainbow Media Holdings LLC is a subsidiary of Cablevision Systems Corporation (NYSE: CVC). Rainbow Media is a leading producer of targeted, multi-platform programming for global distribution, creating and managing some of the world's most compelling and dynamic entertainment brands, including AMC, fuse, IFC, WE tv, Rainbow Sports Networks managed FSN Bay Area and FSN New England, LIFESKOOL, SPORTSKOOL, and VOOM HD Networks. The company also manages Rainbow Advertising Sales Corporation, its advertising sales division, and Rainbow Network Communications, its full service network programming origination and distribution company.





  [march 2007]  
S
M
T
W
T
F
S
    


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)





most recent ratings | view all posts
[07/09/25 - 03:03 PM]
ABC News' "Nightline" Ranks No. 1 in Total Viewers and Adults 18-49 vs. CBS' "After Midnight" and NBC's "Late Night with Seth Meyers"
"Nightline" saw gains on the same week last year in Total Viewers (+3% - 663,000 vs. 644,000) and Adults 18-49 (+4% - 96,000 vs. 92,000).

[07/08/25 - 06:05 PM]
ESPN Formula 1 Coverage Enjoying Record-Breaking Season of Viewership
11 of 12 races held so far this season have had year-over-year viewership growth and seven of the 12 have set event viewership records.

[07/08/25 - 12:01 PM]
Netflix Top 10 Week of June 30: "Squid Game" Season 3 Leads Top 10 Globally, Climbs to No. 3 on Most Popular
Plus: "The Waterfront" maintained its Top 10 empire as the No. 1 English show in its third week with 5.6 million views.

[07/08/25 - 06:30 AM]
New AMC/AMC+ Epic Adventure Drama "Nautilus" Surfaces with 2.6 Million Premiere Night Viewers on Linear TV
The highly anticipated series premiered on Sunday, June 29 on AMC and AMC+, with new episodes premiering weekly on Sundays until the thrilling two-episode season finale on August 17.

[07/03/25 - 02:33 PM]
ABC News Same-Day Primetime Special "Verdict: The Diddy Trial" Is No. 1 in Adults 18-49 and Adults 25-54
Versus the competition in the time period, "Verdict: The Diddy Trial" outperformed NBC by +40% in Adults 18-49 (212,000 vs. 151,000) and +22% in Adults 25-54.

[07/02/25 - 06:44 PM]
Tyler Perry's "Divorced Sistas" Quickly Rises to Become BET+'s Most Watched Original Series in Platform History
Just halfway through the eight-episode season, existing subscribers and new fans of the show have boosted the drama series to the most-watched series premiere on BET+ in just three weeks.

[07/02/25 - 02:38 PM]
Hallmark Channel Earns #1 Most-Watched Network on Weekends Throughout June with "Passport to Love" Programming Event
"Passport to Love" helped elevate Hallmark Channel to be the #1 most-watched network on weekends throughout the month of June.

[07/01/25 - 12:01 PM]
Top 10 Week of June 23: "Squid Game" Season 3 Takes Over with Record-Breaking Global Debut at No. 1
"The Waterfront" was a Top 10 hit once more as the No. 1 series on the English TV list (11.6 million views).

[07/01/25 - 10:26 AM]
ESPN Formula 1 Viewership Notes After Austrian Grand Prix
ESPN's live telecast on Sunday, June 29, averaged 1.1 million viewers, a two percent gain over last year's race and the largest audience ever for the event on U.S. television.

[07/01/25 - 09:16 AM]
ESPN's "Sunday Night Baseball" Featuring the Minnesota Twins vs. Detroit Tigers Averaged 2 Million Viewers - Up 66% from Last Year's Comparable Game
The audience peaked with 2,304,000 viewers in the 9:15 p.m. ET quarter hour.

[06/27/25 - 02:29 PM]
"Live with Kelly and Mark" Gears Up for Summer Rising Week to Week in All Key Measures
Wednesday, June 11, was the most-viewed day of the week among Total Viewers (2.164 million).

[06/27/25 - 10:31 AM]
"Jimmy Kimmel Live" Tops Late-Night in Adults 18-49 for Third Week in a Row
Winning three of five nights in Kimmel's final week before summer guest hosts, Thursday, June 19, was the show's strongest night among Adults 18-49 (0.35 rating).

[06/25/25 - 11:55 AM]
Prime Video Finishes Groundbreaking First Season of Exclusive NASCAR Coverage
According to Nielsen, NASCAR on Prime posted a season average of 2.16 million viewers (AMA P2+) across five events, and attracted droves of younger viewers to its live coverage.

[06/25/25 - 07:58 AM]
ABC News Primetime Special "Karen Read: The Verdict - A Special Edition of 20/20" Ranks #1 Across All of Broadcast and Cable in Adults 18-49
Plus: "Karen Read: The Verdict" placed No. 1 based on views among all titles on Hulu on Thursday (6/19), Friday (6/20) and Saturday (6/21).

[06/24/25 - 03:03 PM]
ABC News' "Nightline" Ranks No. 1 in All Key Target Demos 18-49 vs. CBS' "After Midnight" and NBC's "Late Night with Seth Meyers" for 2nd Consecutive Week, and Claims Top Spot in Total Viewers for the 5th Straight Week
On Monday (6/16/25), "Nightline" scored its most-watched telecast (1.112 million) in 5 months.