[03/20/07 - 03:28 PM]
Top Model and "Pussycat Dolls" Boost the CW
The CW spins the numbers for the week of March 12-18.

[via press release from The CW]


"Top Model" and "Pussycat Dolls" Encore Rank Among The Week's Top 20 Shows in Women 18-34

"Top Model" Again Wins Time Period in Target Demos

Wednesday's "Pussycat Dolls" Encore Improves Over Tuesday Original Across The Board

"Smallville" and "Supernatural" Lead The CW to Best Thursday in Women 18-34

March 20, 2007 (Burbank, California) - With the return of "America's Next Top Model" and addition of "Pussycat Dolls Present: The Search for the Next Doll" to The CW's schedule, ratings are on the rise. For the week ending March 18, 2007, The CW improved over both UPN and The WB a year ago in the target demos of women 18-34 (1.8/5, up 50% vs WB, 6% vs. UPN). The CW this week also out-performed The WB a year ago in virtually every key demo, including adults 18-34 (1.4/4, +40%).

Among all shows on broadcast television this week, "America's Next Top Model" ranked #8 among women 18-34 and #20 among adults 18-34. Wednesday's encore of "Pussycat Dolls" ranked #19 (3.2/8) among all shows this week.

Season to date (through Sunday 3/18/07), The CW is delivering year-to-year gains over both UPN and The WB in the target demos of adults 18-34 (1.5/4, 7% over UPN and WB) and women 18-34 (1.9/5, 6% over both UPN and WB).

Nightly Highlights for Week Ending March 18, 2007:


The CW's flagship series "America's Next Top Model" landed in the top spot from 8-9:00p.m. among adults 18-34 (2.9/9-tie), women 18-34 (4.6/14), teens (2.9/11) and female teens (4.6/16). "Top Model" ranked second among adults 18-49 (2.4/7) and women 18-49 (3.7/10), behind only Fox.

"Top Model" improved over last week by 12% in adults 18-34, 12% in women 18-34, 20% in adults 18-49, 23% in women 18-49 and 16% in viewers (5.2mil)

In a real rarity, last night's "Pussycat Dolls" encore actually improved on its Tuesday original airing across the board, gaining 31% in adults 18-34 (2.1/6), 33% in women 18-34 (3.2/8), 45% in adults 18-49 (1.6/4), 44% in women 18-49 (2.3/6) and 36% in total viewers (3.4mil) from the previous night.

With an encore of Tuesday's "Pussycat Dolls," The CW topped the big 3 in adults 18-34, women 18-34, teens (2.2/8) and female teens (3.0/10).

Overall, The CW ranked second on Wednesday 8-10:00p.m. in women 18-34 (3.9/11) and teens (2.5/9), and first among female teens (3.8/13).

The CW's Wednesday line-up posted double- and triple-digit gains over both UPN and WB the same night a year ago (3/15/06) in all key demos. Compared to The WB, The CW is scoring increases of 150% in adults 18-34, 225% in women 18-34, 122% in adults 18-49 and 200% in women 18-49. Versus UPN's year ago Wednesday, The CW is up 14% in adults 18-34, 26% in women 18-34, 11% in adults 18-49 and 25% in women 18-49.


Against NCAA Basketball coverage, "Smallville" and "Supernatural" combined for The CW's best Thursday to date among women 18-34 (2.2/6), teens (2.4/8) and female teens (2.7/9) and its second best Thursday in women 18-49 (1.8/4-tie).

"Smallville," which featured the wedding of Lana Lang (Kristin Kreuk) and Lex Luthor (Michael Rosenbaum), hit a new high for the season in women 18-34 (2.5/7), teens (2.6/9) and female teens (2.8/9).

"Supernatural," with guest star Tricia Helfer ("Battlestar Galactica"), scored its largest audience (3.5mil) since Oct. 26, 2006. "Supernatural" also set a new season high among teens (2.2/7-tie) and female teens (2.6/8)

  [march 2007]  


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