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[03/30/07 - 12:00 PM]
Quick Take for Thursday, March 29, 2007 (Based on Fast Affiliate Ratings)
ABC spins the numbers for Thursday, March 29.
[via press release from ABC]

Quick Take for Thursday, March 29, 2007 (Based on Fast Affiliate Ratings)

With 2/3 of its Lineup in Repeat, ABC Earns Second on Thursday in Viewers And Young Adults, While Beating CBS' Original Schedule in Women 18-34

ABC is Up from its Original Lineup on the Same Night Last Year

ABC's Repeat "Ugly Betty" Beat NBC's Encore Comedies in Viewers and Young Adults, with the Series Strongest Replay Performance Since January

ABC's Rebroadcast "Grey's Anatomy" Earns Second at 9pm, Growing by 1.0 Million Viewers and by 20% in Adults 18-49 from its Most Recent Repeat Airing

Building on its Lead-in, ABC's "October Road" Wins the 10 O'clock Hour in Adults 18-34 and Young Women, Beating CBS' Original "Shark" Out of a First-Run "C.S.I."

Thursday Night (8:00-11:00 p.m.)

With yet another solid outing for newcomer "October Road" this week, coming out of a repeats of "Grey's" and "Ugly Betty," ABC delivered a solid second place to CBS' original lineup in Total Viewers (8.4 million) and Adults 18-49 (3.2/9). In fact ABC's 2/3 repeat schedule ranked No. 1 on Thursday with Women 18-34, beating CBS' original schedule (4.7/14 vs. 4.6/13).

� Compared to the same night last year when its lineup was all-original, ABC was up by 8% in Total Viewers and by 10% in Adults 18-49 (7.8 million & 2.9/8 on 3/30/06).

"Ugly Betty" (8:00-9:00 p.m.)

Opposite originals of CBS' "Survivor" and Fox's "Are You Smarter than a 5th Grader?," ABC's replay "Ugly Betty" bested NBC's back-to-back "The Office" replays in the 8 o'clock hour among Total Viewers (7.5 million vs. 5.0 million) and Adults 18-49 (2.4/7 vs. 2.3/7).

� "Ugly Betty" was up by 1.5 million viewers and by 50% in Adults 18-49 from its most recent encore telecast (6.0 million & 1.6/4 on 3/8/06), representing its strongest repeat performance since January (1/25/07).

"Grey's Anatomy" (9:00-10:00 p.m.)

Against an original "C.S.I.," a repeat airing of ABC's "Grey's Anatomy" took second place in the 9 o'clock hour in Total Viewers (9.4 million) and Adults 18-49 (3.6/10). ABC's repeat "Grey's topped third-place NBC's repeat comedies ("The Office"/"Andy Parker, P.I.") by 4.4 million viewers and by 44% in Adults 18-49 (NBC = 5.0 million & 2.5/7).

� Versus its most recent repeat airing, "Grey's Anatomy" grew its delivery by 1.0 million viewers and by 20% in Adults 18-49 (8.4 million & 3.0/7 on 3/8/07).

"October Road" (10:00-11:00 p.m.)

Despite CBS' lead-in advantage coming into the hour from a first-run "C.S.I.," ABC's "October Road" built on its lead-in to win its hour in Adults 18-34 and beat CBS' original "Shark" by 19% (3.7/12 vs. 3.1/10). "October Road" also ranked No. 1 in its time slot with Women 18-49 (5.3/14) and Women 18-34 (5.6/16). In fact, the new ABC drama was the No. 2 TV show on Thursday night with Women 18-34, behind only CBS' original airing of the veteran "C.S.I."

� "October Road" built on its lead-in among Adults 18-34 (3.7/12 vs. 3.5/11) and Women 18-34 (5.6/16 vs. 5.4/15). The new series held 97% of its Adult 18-49 lead-in (3.5/10 vs. 3.6/10).

� Versus the same night last year (3/30/06), "October Road" improved the time period for ABC by 1.8 million viewers (8.3 million vs. 6.5 million) and by 30% in Adults 18-49 (3.5/10 vs. 2.7/7).

Source: Nielsen Media Research, NTI (Fast Affiliate Ratings, Live+SD), 3/29/07.





  [march 2007]  
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· ANDY BARKER, PI (NBC)
· ARE YOU SMARTER THAN A FIFTH GRADER? (NICKELODEON)
· CSI: CRIME SCENE INVESTIGATION (CBS)
· CSI: CRIME SCENE INVESTIGATION (CBS)
· GREY'S ANATOMY (ABC)
· OCTOBER ROAD (ABC)
· OFFICE, THE (NBC)
· SHARK (CBS)
· SURVIVOR (CBS)
· UGLY BETTY (ABC)




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