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USA Takes 1Q Ratings Crown
BEST MARGIN OF VICTORY EVER IN KEY DEMO
NEW YORK, April 3 -- USA was the #1 basic cable network in
1Q07 among households, total viewers, and all key demos. With a record-
breaking margin of victory, USA delivered 1.2 million in P25-54 (27% ahead
of #2 TNT), 1.2 million in P18-49 (20% ahead of #2 TBS), 547,000 in P18-34
(4% over #2 TBS), 2.7 million total viewers (11% ahead of #2 Disney) and 2
million households (8% over #2 Disney). USA was also #1 in household
coverage rating with a 2.2.
Not only was USA #1 for the quarter among P25-54 but the 27% lead is
the largest 1Q basic cable margin of victory in the demo on record**. Among
P18- 49 USA's lead is the largest 1Q basic cable margin of victory in the
demo since 1Q01. 1Q07 was the most watched first quarter for USA Network
since 1Q00 among P18-49 and P18-34 and was the most watched 1Q ever and the
third most watched quarter overall among households for the network. Among
total viewers 1Q07 was the most watched first quarter since 1Q99 for USA
and the third most watched quarter overall.
USA was #1 among P25-54 four out of the seven nights of the week in
1Q07. USA was #1 on Monday with WWE MONDAY NIGHT RAW, on Wednesday with a
mix of LAW & ORDER: SVU and LAW & ORDER: CI, on Thursday with the LAW &
ORDER franchises, NASHVILLE STAR and aided by a rare Thursday episode of
WWE RAW. On Friday USA was #1 with new episodes of original series MONK and
PSYCH.
-- WWE MONDAY NIGHT RAW continued to prove a success for USA Network,
giving USA the title of #1 cable network in prime on Mondays for 1Q07
in households, total viewers, and all key demos delivering 2.5 million
in P25-54, 2.8 million in P18-49, 1.6 million in P18-34, 5.5 million
total viewers and 3.7 million households. 1Q07 was the best quarter
for Monday night WWE RAW 9-11P, delivering more P25-54 and P18-49,
since 3Q02.
-- P25-54 watched original series NASHVILLE STAR (1.2 million) and LAW &
ORDER: CI (1.2 million) more than any other regularly scheduled series
on cable Thursdays in primetime in 1Q07.
-- In addition to winning Friday nights with original episodes of MONK and
PSYCH in P25-54 (2.4 million and 2 million respectively) both were also
tops in P18-49, 2 million for MONK and 1.9 million for PSYCH. The two
were the most-watched scripted series in basic cable prime for the
quarter.
*"All data is a blend of Live+7 for 1/1-3/18/07 and Live+SD for 3/19-4/1
**Since at least 1Q 1992, when Nielsen time period data became available
U SA NETWORK is cable television's leading provider of original series
and feature movies, sports and entertainment events, off-net television
shows, and blockbuster theatrical films. The #1 basic cable network across
the board in 2006, USA Network is seen in 90 million U.S. homes. The USA
Network Web site is located at http://www.usanetwork.com. Characters Welcome.
USA Network is a program service of NBC Universal Cable a division of
NBC Universal, one of the world's leading media and entertainment companies
in the development, production, and marketing of entertainment, news, and
information to a global audience.
SOURCE USA Network
http://www.usanetwork.com/
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