[04/04/07 - 09:43 AM]
Quick Take for Monday, April 2, 2007 - Final Ratings
ABC spins the numbers for Monday, April 2.

[via press release from ABC]

Quick Take for Monday, April 2, 2007 - Final Ratings

ABC is Monday's Most-Watched Net for the 3rd Week in a Row, Marking Its Best Numbers Opposite the NCAA Basketball Championship Game In 12 Years Among Total Viewers and in 9 Years Among Adults 18-49

ABC's "Dancing with the Stars" is the Monday's No. 1 Non-Sports Program in Total Viewers and Adults 18-49

"The Bachelor: Officer and a Gentleman" Premieres with the Best Numbers for "The Bachelor" Opener in 3 Years, Five Editions Ago

Monday Night (8:00-11:00 p.m.)

Boosted by another strong turn out for "Dancing with the Stars" leading into the premiere of "The Bachelor: Officer and a Gentleman," ABC stood as Monday's most-watched network (14.8 million) for the third consecutive week. The Network also held the No. 1 position for the evening in each of the women demographics (W18-34 - 5.3/14, W18-49 - 6.3/16 & W25-54 - 7.2/17) and among Kids 2-11 (1.6/7). Competing against CBS' NCAA Basketball Championship coverage during prime, ABC ranked as the top non-sports network on Monday in Adults 18-49 (4.3/11), topping Fox by 10% (3.9/10) and NBC by 54% (2.8/7).

� ABC was up from the same Monday last year -- when it also went up against CBS' NCAA Championship Basketball Game -- by 6.8 million viewers and by 34% in Adults 18-49 (8.0 million & 3.2/8 on 4/3/06). In fact ABC delivered its highest numbers opposite the NCAA Championship Basketball Game in 12 years among Total Viewers and in 9 years among Adults 18-49 - since 4/3/95 and 3/30/98, respectively.

"Dancing with the Stars" (8:00-9:45 p.m.)

ABC's "Dancing with the Stars" was the No. 1 non-sports program on Monday night in Total Viewers (18.2 million) and Adults 18-49 (4.8/13). Topping the NCAA Championship, "DWTS" ranked as the No. 1 TV program of the night across each of the women demographics (W18-34/W18-49/W25-54) and among Kids 2-11.

"The Bachelor: Officer and a Gentleman" (9:45-11:00 p.m.)

ABC's "The Bachelor: Officer and a Gentleman" opened with an average audience of 9.9 million viewers and a 3.7 rating, 9 share in Adults 18-49. Trailing only "DWTS," "The Bachelor" ranked as the No. 2 program of the night across the key women demos: W18-34 (4.8/13), W18-49 (5.4/13) and W25-54 (5.6/13).

� ABC's "The Bachelor: Officer and a Gentleman" opened with 2.4 million more viewers (9.9 million vs. 7.5 million) and with 19% more Adults 18-49 (3.7/9 vs. 3.1/8) than most the most recent edition of the franchise ("The Bachelor: Rome" on 10/2/06). In fact it was the most-watched season premiere for "The Bachelor" in 3 years (Five "The Bachelors" ago) - since 4/7/04.

Source: Nielsen Media Research (Preliminary, Live+SD), 4/2/07.

  [april 2007]  


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