[04/12/07 - 11:25 AM]
Quick Take for Wednesday, April 11, 2007 (Based on Fast Affiliate Ratings)
ABC spins the numbers for Wednesday, April 11.

[via press release from ABC]

Quick Take for Wednesday, April 11, 2007 (Based on Fast Affiliate Ratings)

ABC Takes Second to Fox's Expanded "American Idol" Lineup on Wednesday in Adults 18-49 and Adults 18-34

ABC's "George Lopez" Attracts ABC's Largest Audience in the 8pm Half-Hour in 2 Months

Surging at 10pm, "Lost" Beats CBS' "C.S.I. NY" by a Substantial 50% in Adults 18-49, the ABC Drama's Largest Margin of Victory in the Key Young Adult Demo

"Lost" Grows Week to Week Among Total Viewers and Adults 18-49, and Delivers Its Strongest Women 18-34 Performance in 5 Weeks

Wednesday Night (8:00-11:00 p.m.)

ABC finished second to Fox on Wednesday among Adults 18-49 (3.0/8 � tied) and Adults 18-34 (2.7/8). In fact, opposite Fox's lineup of the "'Til Death" season finale and an expanded 1-hour "American Idol," ABC saw an 8% increase in Adults 18-34 (2.7/8 vs. 2.5/8) over the previous week.

"George Lopez" (8:00-8:30 p.m.)

"George Lopez" attracted ABC's largest audience (6.5 million) in the half-hour in 2 months � since 2/14/07

"Lost" (10:00-11:00 p.m.)

Building on its lead-in by 8.1 million viewers (11.9 million vs. 3.8 million) and by 240% in young adults (5.1/13 vs. 1.5/4), "Lost" dominated Wednesday's 10 o'clock hour across the adult demographics: Adults 18-34 (4.7/13), Adults 18-49 (5.1/13) and Adults 25-54 (5.5/14). In fact the ABC drama has won its hour in the key Adult 18-49 sales demographic on all 10 telecasts since entering its new time slot.

� ABC's "Lost" defeated CBS' "C.S.I.: NY" by a substantial 50% among Adults 18-49 (5.1/13 vs. 3.4/9), the largest margin of victory for the ABC drama over the CBS series in originals.

� "Lost" topped its week-ago deliveries in both Total Viewers (11.9 million vs. 11.7 million) and Adults 18-49 (5.1/13 vs. 4.9/13). In addition, "Lost" posted its strongest Women 18-34 (5.5/14) performance in 5 weeks � since 3/7/07.

� "Lost" improved the hour for ABC over the same night last year by 5.5 million viewers and 104% in Adults 18-49 (6.4 million & 2.5/7 on 4/12/06).

Source: Nielsen Media Research (Fast Affiliate Ratings), Live+SD 4/11/07.

  [april 2007]  


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