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[04/13/07 - 02:34 PM]
Quick Take for Thursday, April 12, 2007 (Based on Fast Affiliate Ratings)
ABC spins the numbers for Thursday, April 12.

[via press release from ABC]

Quick Take for Thursday, April 12, 2007 (Based on Fast Affiliate Ratings)

With Clip Shows for "Betty" and "Grey's," Along with the Opening Telecasts Of "Notes from the Underbelly," ABC Wins Thursday Night in Adults 18-34

ABC Grows by 2.5 Million Viewers and by 48% in Adults 18-49 Year to Year

ABC's "Ugly Betty" Clip Show Outdraws NBC's Original Comedies in Viewers

ABC's "Grey's Anatomy" Clip Show Takes Second at 9pm in Viewers and Adults 18-49, Winning the Slot Over CBS' Original "C.S.I." with Adults 18-34

Against Originals of NBC's "ER" and CBS' "Shark" in 10 O'clock Hour, ABC's "Notes from the Underbelly" Opens at No. 1 in Each Half-Hour in Adults 18-34

Thursday Night (8:00-11:00 p.m.)

Featuring clips shows for "Ugly Betty" and "Grey's Anatomy," followed by the series opening telecasts of "Notes from the Underbelly" in the 10 o'clock hour, ABC took a solid second place to CBS' original lineup in Total Viewers (9.7 million) and Adults 18-49 (3.7/10). In fact ABC defeated third-place NBC's original prime schedule by 2.5 million viewers and by 12% in Adults 18-49 (NBC = 7.2 million & 3.3/9). ABC delivered the No. 1 network position on Thursday with Adults 18-34 (3.4/10) and Women 18-34 (4.8/14).

� Versus the same night last year when its lineup was comprised of all-original programming, ABC was up by 2.5 million viewers and by 48% in Adults 18-49 (7.2 million & 2.5/7 on 4/13/06).

"Ugly Betty" (8:00-9:00 p.m.)

Opposite originals of CBS' "Survivor: Fiji" and Fox's "Are You Smarter than a 5th Grader?," ABC's "Ugly Betty" clip show outdrew NBC's original comedies ("My Name is Earl"/"The Office") by 11% in Total Viewers from 8:00-9:00 p.m. (8.1 million vs. 7.3 million).

� Despite going up against first-run competition on the other nets, the "Betty" season recap show gained audience throughout its telecast, growing by 9% in Viewers (7.8 million to 8.5 million) and 18% among Adults 18-49 (2.2/7 to 2.6/7) from its first half-hour to its second half-hour.

"Grey's Anatomy" (9:00-10:00 p.m.)

Against an original "C.S.I.," a "Grey's Anatomy" clip show delivered a strong second place in the 9 o'clock hour in Total Viewers (12.6 million) and Adults 18-49 (5.0/13). ABC topped third-place NBC's original comedies ("30 Rock"/"Andy Barker, P.I.") in the time period by 7.5 million viewers and by 92% in Adults 18-49 (NBC = 5.1 million & 2.6/7). The "Grey's" recap ranked No. 1 in the slot with Adults 18-34, outdelivering CBS' "C.S.I." by 9% (4.8/14 vs. 4.4/13).

"Notes from the Underbelly" (10:00-11:00 p.m.)

Against the return of NBC's "E.R." to the time period and CBS' original episode of "Shark" in the 10 o'clock hour, ABC's back-to-back series opening telecast of "Notes from the Underbelly" ranked No. 1 in each half-hour among Adults 18-34 (3.5/11 & 3.1/10) and Women 18-34 (4.8/13 & 4.4/13).

� The first telecast of "Notes from the Underbelly" at 10:00 p.m. qualifies TV's top comedy premiere since CBS' "Rules of Engagement" (on 2/5/07) in Total Viewers (9.2 million) and Adults 18-49 (3.9/11). Additionally, "Notes" delivered the best Women 18-34 number (4.8/13) for any comedy premiere since ABC's "Ugly Betty" (on 9/28/06), representing the second-highest-rated on television this season.

� Versus the same night last year (4/14/06), the back-to-back episodes of "Notes from the Underbelly" improved the 10 o'clock time period for ABC among Total Viewers (8.5 million vs. 8.2 million) and Adults 18-49 (3.7/10 vs. 2.4/7).

Source: Nielsen Media Research, NTI (Fast Affiliate Ratings, Live+SD), 4/13/07.





  [april 2007]  
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M
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W
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· 30 ROCK (NBC)
· ANDY BARKER, PI (NBC)
· ARE YOU SMARTER THAN A FIFTH GRADER? (FOX)
· CSI: CRIME SCENE INVESTIGATION (CBS)
· ER (NBC)
· GREY'S ANATOMY (ABC)
· MY NAME IS EARL (NBC)
· NOTES FROM THE UNDERBELLY (ABC)
· OFFICE, THE (NBC)
· RULES OF ENGAGEMENT (CBS)
· SHARK (CBS)
· SURVIVOR (CBS)
· UGLY BETTY (ABC)





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