[04/17/07 - 01:54 PM]
Quick Take for Monday, April 16, 2007 (Based on Fast Affiliate Ratings)
ABC spins the numbers for Monday, April 16.

[via press release from ABC]

Quick Take for Monday, April 16, 2007 (Based on Fast Affiliate Ratings)

Winning in Viewers and Young Adults, ABC is Monday's Most-Watched Net For the 5th Straight Week and Top with Adults 18-49 on 4 of the Past 5 Weeks

ABC Tallies its Longest Monday Winning Streak in More Than 5-1/2 Years

Dominating its Time Period and Growing its Young Adult Audience Week to Week, "Dancing with the Stars" is Monday's No. 1 TV Show in Viewers and Adults 18-49

Up from the Prior Week, "The Bachelor: Officer and a Gentleman" Takes Second in its Time Slot in Adults 18-49 and Ranks No. 1 with Adults 18-34

Monday Night (8:00-11:00 p.m.)

ABC qualified as Monday's most-watched TV network (14.0 million) for the 5th week in a row. For the 4th time in the past 5 weeks, ABC delivered the No. 1 position on the night among Adults 18-49 (4.2/11). The Net topped second-place CBS on the evening by 2.5 million viewers and by 8% in Adults 18-49 (CBS = 11.5 million & 3.9/10).

� Among Total Viewers, ABC is delivering its longest Monday winning streak in more than 5-1/2 years � since a 6-week run during 2001, from 8/20-9/30/01.

"Dancing with the Stars" (8:00-9:30 p.m.)

Continuing to dominate its time slot, ABC's "Dancing with the Stars" was once again the No. 1 TV program on Monday in Total Viewers (18.7 million) and Adults 18-49 (4.9/13). In addition to taking the lead with Total Viewers and Adults 18-49, the wide appealing ABC unscripted series also delivered the No. 1 position in its slot among Adults 25-54 (6.0/14), Adults 18-34 (3.4/10) and Kids 2-11 (2.5/9).

� "Dancing with the Stars" was up from the prior week in Adults 18-49 (4.9/13 vs. 4.8/13) and Adults 18-34 (3.4/10 vs. 3.3/10).

"The Bachelor: Officer and a Gentleman" (9:30-11:00 p.m.)

"The Bachelor: Officer and a Gentleman" took second place in its time period in Adults 18-49 (3.5/9), while ranking No. 1 in Adults 18-34 (3.2/9) and Women 18-34 (4.8/12). Additionally, "The Bachelor" trailed only ABC's "DWTS" to rank as Monday's No. 2 television program in Women 18-34.

� "The Bachelor: Officer and a Gentleman" was up week to week in both Total Viewers (9.3 million vs. 9.1 million) and Adults 18-49 (3.5/9 vs. 3.4/9), while matching its best-yet number among Women 18-34 (4.8/12).

Source: Nielsen Media Research (Fast Affiliate Ratings, Live+SD), 4/16/07.

  [april 2007]  


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