[04/24/07 - 11:39 PM]
Adult Swim #1 in Total Day Delivery of Adults 18-34, 18-24 and 18-49
Adult Swim spins the numbers for the week of April 2-8.

[via press release from Cartoon Network]

Adult Swim #1 in Total Day Delivery of Adults 18-34, 18-24 and 18-49

Sets New Network Record for Highest Weekly Delivery of Adults 18-24

Adult Swim set a new weekly total day delivery record for adults 18-24 and ranked #1 across the board for total day delivery of adults 18-34, 18-24 and 18-49, according to preliminary data from Nielsen Media Research. With 18 of the top 50 most-watched programs of the week among adults 18-34, the late-night network achieved massive double-digit growth across all targeted young adult demos.

Among its standouts, the Monday 11:30 p.m. telecast of Family Guy was the most-watched telecast of the week on ad-supported cable with adults 18-34 (1,527,000 viewers).

Highlights of Adult Swim�s performance vs. the same week in 2006 include the following:

ADULT SWIM for the Week (Monday-Thursday, Saturday, 10:30 p.m.-6 a.m.; Sunday, 10 p.m.-6 a.m.)

Adults 18-34 delivery (504,000) increased by 31%, and ratings (0.8) by 33%

Adults 18-49 delivery (624,000) advanced by 26%, and ratings (0.5) by 25%

Adults 18-24 delivery (336,000) improved by 64% (new network record), and ratings (1.2) by 71%

Adult Swim (AdultSwim.com), launched in 2001, is Turner Broadcasting System, Inc.�s network offering original and acquired animated comedy and action series for young adults. Airing overnights six days a week for a total of 45 hours weekly, Adult Swim shares channel space with Cartoon Network, home to the best in original, classic and acquired programming for children and families, and is seen in 91 million U.S. homes.

Turner Broadcasting System, Inc., a Time Warner company, is a major producer of news and entertainment product around the world and the leading provider of programming for the basic cable industry.

RATING PERIOD: 4/02/07 � 4/08/07

SOURCE: Turner Entertainment Research from Preliminary Nielsen Media Research data, based on most current data available (Live+SD data 4/16-4/22 and final Live +7 prior to those dates). Complete and final data (Live+7) will be available in two weeks. These television ratings data are reproduced here with permission from Nielsen Media Research. Reproduction of these data in volume, without permission from Nielsen Media Research, is prohibited.

NOTES: All ratings based on Total U.S. Television Universe of 111,400,000 homes.

  [april 2007]  


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