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[04/27/07 - 04:32 PM]
Quick Take for Thursday, April 26, 2007 (Based on Fast Affiliate Ratings)
ABC spins the numbers for Thursday, April 26.

[via press release from ABC]

Quick Take for Thursday, April 26, 2007 (Based on Fast Affiliate Ratings)

ABC Wins the Opening Night of the 2007 May Sweep in Adults 18-49, As the Network More than Doubles its Year-Ago Results on the Evening

ABC Tallies its First Opening Night Adult 18-49 Victory During Any May Sweep Period in More Than 15 Years

Growing Week to Week in Viewers and Young Adults, ABC's "Ugly Betty" Ranks a Strong No. 1 in its Hour with Women 18-34

The No. 1 TV Program on Thursday, "Grey's Anatomy" Wins the 9 O'clock Hour by Wide Margins Across All Key Adult Demographics

For the Second Week in a Row, ABC's "October Road" Season Finale Wins its Time-Slot in Adults 18-49, Beating Originals of CBS' "Shark" and NBC's "ER"

Thursday Night (8:00-11:00 p.m.)

ABC won the opening night of the 2007 May Sweep among Adults 18-49 (5.2/14), beating second-place CBS by 8% (4.8/13), third-place NBC by 63% (3.2/9) and fourth-place Fox by 86% (2.8/8). The Network overshadowed its competitors on the evening with Adults 18-34, leading its nearest competition by 71% (5.3/16 vs. 3.1/9 � NBC) during prime.

� ABC more than doubled its results on the opening night of the May Sweep a year ago (4/27/06), jumping by 6.6 million viewers (12.9 million vs. 6.3 million) and by 148% in Adults 18-49 (5.2/14 vs. 2.1/6).

� ABC marked its first Adult 18-49 victory for an opening night during a May Sweep in over 15 years � predating the start of Nielsen's electronic database in September 1991. In addition, the Network posted its highest Adult 18-49 rating on any Thursday during a May Sweep in 7 years � since 5/4/00.

"Ugly Betty" (8:00-9:00 p.m.)

ABC's "Ugly Betty" took second place in the hour among Adults 18-34 (2.9/9-tie), while winning its time period by 24% among Women 18-34 (4.6/14 vs. 3.7/11).

� "Ugly Betty" grew its numbers week to week in both Total Viewers (9.6 million vs. 9.5 million) and Adults 18-49 (3.1/9 vs. 3.0/9).

"Grey's Anatomy" (9:00-10:00 p.m.)

The No. 1 TV program of the night across the adults demographics, ABC's "Grey's Anatomy" dominated the 9 o'clock hour, beating an original of CBS' "C.S.I." by wide margins: AD18-34 +133% (8.4/23 vs. 3.6/10), AD 18-49 +41% (8.2/21 vs. 5.8/15) and Adults 25-54 +16% (8.6/20 vs. 7.4/18). In fact, the ABC medical drama has beaten the CBS crime drama in Adults 18-49 on all 16 of their original match-ups this season.

"October Road" (10:00-11:00 p.m.)

Airing against original programming, the season finale of ABC's "October Road" won the final hour of Thursday's prime for the second week in a row in Adults 18-49 (4.2/12), outperforming CBS' "Shark" by 8% (3.9/11) and NBC's "ER" by 14% (3.7/10).

� "October Road" ranked as the No. 2 program of the night for the second week in a row in Adults 18-34 (4.5/13) and Women 18-34 (6.7/18), behind only "Grey's Anatomy."

� "October Road" posted week-to-week increases among Adults 18-34 (4.5/13 vs. 4.4/14), Women 18-34 (6.7/18 vs. 6.1/18) and Women 18-49 (6.2/16 vs. 6.0/15). In fact, the freshman ABC drama saw its highest ratings in the hour in all three demos in 5 weeks � since 3/22/07.

Source: Nielsen Media Research, NTI (Fast Affiliate Ratings, Live+SD), 4/26/07.





  [april 2007]  
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· CSI: CRIME SCENE INVESTIGATION (CBS)
· ER (NBC)
· GREY'S ANATOMY (ABC)
· OCTOBER ROAD (ABC)
· SHARK (CBS)
· UGLY BETTY (ABC)





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