[05/01/07 - 04:09 PM]
Bravo Celebrates Best April in Total Day 18-49 and Total Viewers
Bravo spins the numbers for the month of April.

[via press release from Bravo]



"Work Out" And "Shear Genius" Draw Fans Both On-Air and Online

NEW YORK � May 1, 2007 � On the heels of Bravo's best-year ever and fanned by the popularity of Bravo's second season of "Work Out" and the premiere of "Shear Genius," the network celebrated its best April in total day adults 18-49 and total viewers, according to Nielsen Media Research. Bravo improved its year-to-year April performance for total day by 11 percent in adults 18-49 (154,000 vs. 139,000) and 12 percent in total viewers (259,000 vs. 232,000). Additionally, for the prime 8-11 PM time period, the network posted year-over-year gains of five percent in adults 18-49 (253,000 vs. 242,000) and 17 percent in total viewers (493,000 vs. 421,000).

Through six episodes, Bravo's popular gym-set docu-drama "Work Out" continues to gain muscle in season two, averaging 618,000 adults 18-49 and 760,000 total viewers, representing an increase of 17 percent and five percent respectively, over the season one average. And the premiere (4/11/07) of Bravo's new Wednesday night series "Shear Genius" drew over 1.1 million viewers tuning in for some "hairy" competition. Through three episodes, the series has averaged 622,000 adults 18-49 and nearly one million total viewers.


Bravo's digital offerings grew in triple digits, compared to April 2006, with viewers continuing to flock to the network's portfolio of online assets (www.BravoTV.com, www.BrilliantButCancelled.com, www.getTRIO.com, www.OUTzoneTV.com and www.TelevisionWithoutPity.com) for original content on their favorite shows. Buoyed by the popular "Work Out" and "Shear Genius" micro-sites, Bravo's online April year-to-year growth earned 2.8 million unique visitors (up 196 percent), 85.8 million pageviews (a whopping 353 percent gain), 1.7 million video streams (up 117 percent) and 7.2 million overall visits (a super-sized increase of 436 percent).


On air television ratings: Nielsen Media Research NHI data. Data is most current with Live+7 data through 4/15/07 and Live+Same Day through 4/29/07. Total Day is 3AM through 4/28/07. Comparison to April 2006 is 3/27 /06-4/30/06. Online statistics based on Omniture 4/1/07-4/30/07, Urchin 4/1/06-4/30/06.

Bravo is the cable network that plugs people into arts, entertainment and pop culture with original programming, acclaimed drama series, movies, comedy and music specials, and by showing a whole different side of celebrities. Currently available in more than 84 million homes, Bravo is known for breaking exciting new personalities, shaking up the way we look at style, media, fame and Hollywood, pulling back the curtain on the creative process, and making influential and inventive original programming. Its critically acclaimed original programming includes the Emmy-nominated "Kathy Griffin: My Life on the D-List," 12-time Emmy-nominated "Inside the Actors Studio," "The Real Housewives of Orange County," "Top Chef," "Celebrity Poker Showdown," as well as the 2004 Emmy winner for Outstanding Reality Program, "Queer Eye," and the four-time Emmy-nominated hit competition series, "Project Runway."

Bravo is a program service of NBC Universal Cable Entertainment, a division of NBC Universal one of the world's leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience. Bravo has been an NBC cable network since December 2002 and was the first television service dedicated to film and the performing arts when it launched in December 1980. For more information visit www.bravotv.com.

  [may 2007]  


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