HALLMARK CHANNEL DELIVERS HIGHEST-EVER-RATED APRIL
Hallmark Channel scored its highest-ever-rated April among Prime Time HH delivery with 839,000 homes, the highest in the network's history. Once again, the family-friendly programmer ranked among the top 10 cable networks for Prime Time HH (#8, 1.1) and P2+ (#6, 0.6) ratings. April '07 marks the 11th consecutive month that Hallmark Channel ranks in the top 10 for Prime Time rating.
In addition, Hallmark delivered its highest-ever-rated April among Total Day W25-54, a key demo for the network and its advertisers.
High-quality original movies continue to make Hallmark a top viewing destination for viewers. On Saturday, April 7 (9 p.m., ET/PT), the network premiered "Love's Unending Legacy" which averaged a 1.9 HH rating and nearly 1.5 million homes, making it the second highest-rated ad-supported cable movie of the day and ranking #4 in the time period.
Hallmark Channel has been the fastest-growing cable network since its launch in August, '01, adding more than 49.5 million new subscriber homes. The network posted the largest month-to-month increase of any cable network with the addition of 5,921,000 subscribers (April '07-May �07).
Hallmark Channel, owned and operated by Crown Media Holdings, Inc., is a 24-hour basic cable network that provides a diverse slate of high-quality entertainment programming to a national audience of over 82 million subscribers. The top tier program service is distributed through more than 5,300 cable systems and communities as well as direct-to-home satellite services across the country. Hallmark Channel consistently ranks among the top 10 ad-supported cable networks in Prime Time and Total Day household ratings and is the nation's leading network in providing quality family programming. Crown Media also operates a second 24-hour linear channel, Hallmark Movie Channel.
Source: Nielsen Media Research, 4/2-4/29/07; Nielsen People Meter Sample