[05/22/07 - 03:40 PM]
ABC Marks Its Best Adult 18-49 Competitive Position in May in 7 Years, While Generating Its Largest Audience During a May Sweep Since 2001
ABC spins the numbers for the May sweeps period and the 2006-2007 season.

[via press release from ABC]

ABC Marks its Best Adult 18-49 Competitive Position in May in 7 Years, While Generating its Largest Audience During a May Sweep Since 2001

ABC Retains Nearly All of its "Non-Sports" Audience from Last Season and Is the No. 2 Network with Adults 18-49, Excluding Sports from Averages

Net Airs 7 of the Top 20 TV Series This Season in Adults 18-49, Including 3 of the Top 5 Scripted Shows with "Grey's Anatomy," "Desperate Housewives" and "Lost"

ABC Stands as the Highest-Rated Network Among Upscale Young Adults And Claims the Top Scripted English Language Series with Hispanic Viewers

2007 May Sweep (4/26-5/20/07)

Through 25 of 28 nights during the 2007 May Sweep, ABC is up by 1.0 million viewers (10.3 million vs. 9.3 million) and by 3% in Adults 18-49 (3.6/11 vs. 3.5/10), the only net to grow on either Nielsen measure. ABC is delivering its most-watched May Sweep in 6 years � largest audience since May 2001. The Net ranks a strong No. 2 to Fox for the month in Adults18-49, the Net's best competitive position during May in 7 years � since May 2000. On average during May, ABC is the No. 1 network among Adults 18-49 on 4 nights of the week (Mon/Thursday/Sat/Sun), ranks No. 1 on a total of 14 nights and wins 43% of the half-hours on its primetime schedule -- the most of any network on all 3 comparisons. ABC is the only network to grow during May in the Monday-Friday 10:30pm half-hour as a lead-in to affiliates' late-local newscast, increasing by +19% in Adults 25-54 (4.4 vs. 3.7). Conversely, CBS (-25%) and NBC (-27%) are both down sharply in the final half-hour of prime during May.

2006-07 TV Season (9/18/06-5/20/07)

On average this season, based on "all programming," ABC ranks second to Fox among Adults 18-34 (2.9/9), outdelivering NFL-boosted CBS by 12% (2.6/8 - with the "Super Bowl") and NBC by16% (2.5/8 -- with "Sunday Night Football"). ABC is the definitive No. 1 TV network this season among Women 18-49, holding a 12% advantage over the second-place networks (4.6/12 vs. 4.1/11 � Fox & CBS tied).

� "Non-Sports" Numbers: Excluding sports from the averages this season and last to account for the loss of "Monday Night Football" and its 2006 "Super Bowl" broadcast, ABC has retained 100% of its Total Viewers (10.0 million), 97% of its Adult 18-34 audience (2.9/9 vs. 3.0/9) and 95% of its Adult 18-49 audience (3.5/9 vs. 3.7/10) from the same point last season. ABC is the No. 2 network among Adults 18-49 in the "non-sports" numbers, behind only "Idol"-fueled Fox and tied with CBS.

� Ratings Momentum During the Final Weeks of the Season: ABC has seen its numbers surge in recent weeks. The Net has taken second place to Fox in Adults 18-49 on each of the past 6 weeks. The Net has increased its overall audience from the comparable week last year on each of the past 5 weekly ratings periods.

� "Grey's Anatomy" Move to Thursday Pays Off for ABC: On average this season, ABC has delivered tremendous growth on lucrative Thursday night, with across-the-board gains and triple-digit increases among Adults 18-34: Total Viewers (+56%), Adults 25-54 (+74%), Adults 18-49 (+89%), Adults 18-34 (+133%), Teens 12-17 (+57%) and Kids 2-11 (+17%). ABC ranks No. 1 on Thursday night in Adults 18-49. In fact ABC's Thursday is the third-highest-rated night of TV for any network this season in the key young adult sales demographic (5.3/14), behind only Fox's "Idol"-driven Tuesday (7.5/20) and Wednesday (5.8/15) nights.

� ABC Successfully Reschedules Monday After "MNF" Moves to ESPN: ABC's 1st and 2nd Quarter numbers have grown in 2007, following the move of "Monday Night Football" to sister-network ESPN. Since March �07, when "Dancing with the Stars" premiered and was then paired with "The Bachelor," ABC has moved up into the No. 1 network position on the evening in Total Viewers (15.3 million) and Adults 18-49 (4.6/12). Since that same point, the Net's Monday numbers have shot up by 5.5 million viewers and by 15% in Adults 18-49 over the same weeks last season (3/19-5/20/07 vs. 3/20-5/21/06). ABC is currently enjoying its longest Monday Total Viewer winning streak (10 consecutive weeks) in more than 7 years � since a winning run during 4th Quarter 1999, when the Net had the benefit of "MNF." Having set out to target young women on the night post-"MNF," ABC currently dominates in Women 18-34 and Women 18-49, as its current lineup is delivering its longest Monday winning streak on both measures since at least 1991 � predating Nielsen's electronic database. Season to date ABC ranks as the No. 1 network on Monday night in Women 18-34 and Women 18-49.

� Season's Highest-Rated TV Series: In Adults 18-49, ABC airs 7 of the Top 20 TV series this season, including 3 of the Top 5 scripted shows with "Grey's Anatomy," "Desperate Housewives" and "Lost": "Grey's Anatomy" � No. 4, "Desperate Housewives" � No. 5, "Lost" � No. 7, "Dancing With the Stars" � No. 10, "Dancing with the Stars-MON" � No. 13, "DWTS the Results Show" � No. 15 and "Extreme Makeover: Home Edition" � No. 17. ABC claims 7 of the Top 15 most-watched series: "Dancing with the Stars" � No. 3, "Dancing with the Stars-MON" � No. 5, "Grey's Anatomy" � No. 7, "DWTS the Results Show" � No. 8, "Desperate Housewives" � No. 9, "DWTS the Results Show � TUES" � No. 11 and "Lost" � No. 15. ABC's "Grey's Anatomy" is the top-rated scripted TV series this season among Adults 18-34, Adults 25-54 and across the women demographics (W18-34/W18-49/W25-54).

� ABC is No. 1 among Upscale Young Adults: Outpacing perennial leader NBC for the second season in a row, ABC stands as the No. 1 television network among upscale young adults, moving up from fourth place just three seasons ago ('03-04). ABC is the No. 1 highest-rated network among Adults 18-49 in homes with $100K+ Annual Income (3.56 rating), leading "Idol"-fueled Fox by +7% (3.34), NBC by +17% (3.05) and CBS by +26% (2.82). In addition ABC claims 9 of the Top 20 highest-rated regular TV programs this season among high income young adults, including 3 of the Top 4 scripted shows with "Grey's," "Housewives" and "Lost": "Grey's Anatomy" (8.35 rating) � No. 3, "Desperate Housewives" (7.59) � No. 4, "Lost" (6.13) � No. 7, "Dancing with the Stars-MON" (6.11) � No. 8, "Dancing With the Stars" (5.93) � No. 9, "Brothers & Sisters" (5.04) � No. 11, "DWTS the Results Show" (5.02) � No. 12, "Extreme Makeover: Home Edition" (4.56) � No. 18 and "DWTS the Results - TUES" (4.54) � No. 19. ABC airs 3 series among the top TV shows this season in terms of annual "median income" among Adults 18-49: "Lost," "Desperate Housewives" and "Brothers & Sisters" are all tied for the No. 1 position w/$68,000 annual "median income." ABC's "Brothers & Sisters" is the No. 1 new television series this season with high-income young adults, pacing 8% ahead of second-place NBC's "Heroes" (5.04 vs. 4.67).

� Top-Rated New TV Series of the Season: ABC claims 3 of the Top 7 new scripted TV series this season among Adults 18-49: "October Road" � No. 4, "Brothers & Sisters" � No. 5 and "Ugly Betty" � No. 7. Additionally, ABC's "Ugly Betty" is this season's second-highest-rated new comedy in Total Viewers and Adults 18-49.

� ABC Series a Draw with College Age Viewers: Since Nielsen started measuring "away from home college viewing" in its national sample at the end of January (beginning 1/29/07), ABC lays claim to 8 of the Top 25 series with college age Viewers 18-24, based on original airings: "Grey's Anatomy" � No. 1, "Desperate Housewives" � No. 6, "Lost" � No. 10, "October Road" � No. 11, "MEN IN TREES" � No. 17, "The Bachelor: Officer and a Gentleman" � No. 19, "Ugly Betty" � No. 20 and "Extreme Makeover: Home Edition" � No. 25.

� ABC Airs Top Programs with Hispanic Viewers: ABC claims 6 of the Top 10 highest-rated English language TV series this season among Hispanic Adults 18-49, including the Top 2 scripted series: "Dancing with the Stars" � No. 3, "Grey's Anatomy" � No. 4, "Desperate Housewives" � No. 5, "DWTS the Results Show" � No. 6, "Dancing with the Stars-MON" � No. 7 and "Lost" � No. 9. ABC also airs 6 of the Top 10 most-watched English language programs among Hispanic viewers: "Dancing with the Stars"� No. 3, "DWTS the Results Show" � No. 4, "Dancing with the Stars-MON" � No. 5, "Grey's Anatomy" � No. 7, "Desperate Housewives" � No. 8 and "DWTS the Results-TU" � No. 9.

� TV's Highest-Rated 10 o'clock Shows: Since premiering in the Wednesday 10 o'clock hour, ABC's "Lost" qualifies as the No. 1 10:00 p.m. series on any network with Adults 18-49. ABC's "October Road" and "Brothers & Sisters" rank as the Top 2 new 10 o'clock shows on any net this season in Adults 18-49.

Source: Nielsen Media Research, NTI & NHTI (Most Current Data), 9/18/06-5/20/07 vs. 9/19/05-5/21/06, or as dated. May 2007 = 4/26-5/20/07 vs. 4/27-2/21/06. Upscale data based on Live Ratings and regular programming.

  [may 2007]  


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