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[05/24/07 - 11:15 AM]
Quick Take for Wednesday, May 23, 2007 (Based on Fast Affiliate Ratings)
ABC spins the numbers for Wednesday, May 23.
[via press release from ABC]

Quick Take for Wednesday, May 23, 2007 (Based on Fast Affiliate Ratings)

ABC Takes a Solid Second Place to Fox on the Final Wednesday of the TV Season, Posting its Biggest Numbers on the Evening Since November

Opposite the "Idol" Finale, ABC's "Lost" Surges from its Lead and Gains Audience Throughout its Telecast to Mark the Net's Best Results in the Time Slot in 7 Months

In its Season Finale, "Lost" Produces the Series' Highest Numbers Since its 10 O'clock Premiere Telecast at the Beginning of February

"Lost" Finishes the 2006-07 Season as Wednesday's No. 1 Scripted Show And as the Top 10 O'clock Series on Any Network in Adults 18-49

Wednesday Night (8:00-11:00 p.m.)

With its third season finale for "Lost," ABC took second place to Fox on the night of the season closer of "American Idol" in Total Viewers (11.0 million) and Adults 18-49 (4.5/12).

� On the final night of the '06-07 TV Season, ABC marked its top Wednesday results in 6 months in Total Viewers and Adults 18-49 � since 11/15/06.

"Lost: The Answers" (8:00-9:00 p.m.)

In Adults 18-49 (2.0/6), ABC's repeat of "Lost: The Answers" clip-show took second place to Fox with the first hour of the "Idol" finale.

"Lost" (9:00-11:00 p.m.)

Jumping from its lead-in against "Idol" and gaining audience during each half-hour of its 2-hour telecast, the third season finale of "Lost" stood as the No. 1 scripted show of the night in Total Viewers (13.7 million) and Adults 18-49 (5.8/15). "Lost" delivered the series' best viewer and young adult numbers since its return telecast on 2/7/07 with its premiere in the 10 o'clock hour.

� In its third season finale, "Lost" produced ABC's largest audience and highest Adult 18-49 rating in the time period in more than 7 months, its second-highest numbers of the season � best since 10/4/06. The "Lost" finale generated ABC's best results in the slot in 1 year across viewers 18-34: AD18-34 (5.4/15), M18-34 (4.8/15) and W18-34 (6.1/15) � since 5/24/06.

� In the key Adult 18-49 sales demographic, the ABC drama beat its regular competition in Wednesday's 10 o'clock hour on all 16 telecasts this season � on every occasion since entering the hour in early February (2/7/07). On average, it ranked as No. 1 scripted program on Wednesday for the season and was the top-rated scripted series of the night in viewers and young adults. Furthermore, "Lost" was the No. 1 10 o'clock series on any network during the '06-07 TV Season among Adults 18-49.

� Despite starting out against and competing opposite the season finale of "American Idol" during the 9 o'clock hour, "Lost" gained viewers and young adults in each half-hour, growing by 3.3 million viewers (12.2 million to 15.5 million) and by 29% among young adults (5.1/13 to 6.6/18) from its first half-hour to its final half-hour.

Source: Nielsen Media Research (Fast Affiliate Ratings Live + Same Day), 5/23/07.





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· AMERICAN IDOL (ABC)
· LOST (ABC)




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