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[05/30/07 - 10:45 PM]
Best May Ever for Sci Fi Channel in All Key Demographics!
Sci Fi spins the numbers for the month of May.

[via press release from Sci Fi]

BEST MAY EVER FOR SCI FI CHANNEL IN ALL KEY DEMOGRAPHICS!

SCI FI Ranks #4 Among Adults 25-54 and Shows Year-over-Year Increases Six Nights of the Week

New York, NY � May 30, 2007 - SCI FI Channel scored its best May ever and enjoyed double digit increases vs May 2006 with deliveries of 596,000 Adults 25-54 (up 25%); 529,000 Adults 18�49 (up 29%); 215,000 Adults 18�34 (up 65%) and 1,084,000 Total Viewers (up 22%). SCI FI ranked #4 among entertainment cable networks among Adults 25-54.

Among fully distributed cable networks, SCI FI has the #3 largest year-to-year gain among Adults 25-54 (25%), and the greatest in that category among the top ten cable networks.

SCI FI's record May includes increases on six out of seven nights of the week, with double digit increases on five of those six nights compared to a year ago.

The Star Trek Enterprise stack (8-11p) on Monday has led to significant increases among Adults 18-49 (+75%) and Adults 25-54 (+82%)

Tuesday's 8-11p lineup culminating with ECW has led to growth among Adults 18-49 (+75%) and Adults 25-54 (+46%).

Ghost Hunters on Wednesday nights displayed gains of +13% among Adults 18-49 and +3% among Adults 25-54.

Movies on Thursday nights led to a +10% boost in performance among Adults 25-54.

Sci Fi Friday, consisting of original episodes of Stargate SG-1, Stargate Atlantis, and Painkiller Jane outperformed the same time period last year by +64% among Adults 18-49 and +58% among Adults 25-54.

Strong performances from movies on Saturday nights, the "Most Dangerous Night of Television", led to increases of +17% among Adults 18-49 and +11% among Adults 25-54.

SCI FI's year-over-year increases mark SCI FI's best gains for May since May 2000 among Adults 25�54 and best since May 1999 among Adults 18�49. Additionally, SCI FI had its best May ever among key male (18-34, 18-49 and 25�54) and female demographics (18-34 and 25-54). SCI FI ranked in the top ten among Men 18�34, 18�49 and 25-54.

SCI FI Channel is a television network where "what if" is what's on. SCI FI fuels the imagination of viewers with original series and events, blockbuster movies and classic science fiction and fantasy programming, as well as a dynamic Web site (www.scifi.com) and magazine. Launched in 1992, and currently in 89 million homes, SCI FI Channel is a network of NBC Universal, one of the world's leading media and entertainment companies.





  [may 2007]  
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M
T
W
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· ECW (SYFY)
· GHOST HUNTERS (A AND E)
· PAINKILLER JANE (SCI FI)
· STAR TREK: ENTERPRISE (UPN)
· STARGATE ATLANTIS (SCI FI)
· STARGATE: SG-1 (SCI FI)





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