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[05/30/07 - 06:45 PM]
Five Straight Months of New Cable Records: Adult Swim Posts May's Highest-Ever Total Day Delivery of Adults 18-34 and Adults 18-24
Cartoon Network spins the numbers for the month of May.
[via press release from Cartoon Network]

Five Straight Months of New Cable Records: Adult Swim Posts May's Highest-Ever Total Day Delivery of Adults 18-34 and Adults 18-24

Adult Swim Ranks #1 Across Young Adult Demos�#2 for Total Day Delivery of Adults 18-49

The delivery tidal wave continues throughout May '07 as Adult Swim charts two new basic cable records with the highest-ever May total day delivery of adults 18-34 and adults 18-24, according to preliminary data from Nielsen Media Research. Additionally, the late-night network posted basic cable's #1 total day delivery of men 18-34 and men 18-24. With strong growth across all targeted demos vs. May last year, Adult Swim also ranked #2 among basic cable networks for total day delivery of adults 18-49.

Highlights of Adult Swim's overall May performance include the following:

ADULT SWIM (Monday-Thursday, Saturday, 11 p.m.-6 a.m.; Sunday, 10 p.m.-6 a.m.) in May '07 vs. May �06

- Adults 18-34 delivery (420,000�new May basic cable record) increased by 13%, ratings (0.6) were unchanged

- Adults 18-24 delivery (265,000�new May basic cable record) improved by 22%, ratings (0.9) by 13%

- Adults 18-49 delivery (545,000) grew by 9%, ratings (0.4) were unchanged

- Men 18-34 delivery (247,000�#1 in May among basic cable) expanded by 9%, ratings (0.7) were unchanged

- Men 18-24 delivery (202,000�#1 in May among basic cable) jumped by 8%, ratings (1.1) by 10%

Adult Swim programming in May accounted for 15 of the Top 50 programs of the month among adults 18-34�more than any other network�and 14 of the Top 50 telecasts of the month among men 18-34, also more than any other network.

Adult Swim (AdultSwim.com), launched in 2001, is Turner Broadcasting System, Inc.'s network offering original and acquired animated comedy and action series for young adults. Airing overnights six days a week for a total of 45 hours weekly, Adult Swim shares channel space with Cartoon Network, home to the best in original, classic and acquired programming for children and families, and is seen in 91 million U.S. homes.

Turner Broadcasting System, Inc., a Time Warner company, is a major producer of news and entertainment product around the world and the leading provider of programming for the basic cable industry.

RATING PERIOD: 4/30/07 � 5/27/07

SOURCE: Turner Entertainment Research from Preliminary Nielsen Media Research data, based on most current data available (Live+SD data 4/30 -5/27/07 and final Live +7 prior to those dates). Complete, final data (Live+7) will be available in two weeks. These television ratings data are reproduced here with permission from Nielsen Media Research. Reproduction of these data in volume, without permission from Nielsen Media Research, is prohibited.

NOTES: All ratings based on Total U.S. Television Universe of 111,400,000 homes.





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