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[07/10/07 - 12:02 PM]
Primetime Ratings Report for the Week of July 2, 2007
ABC spins the numbers for the week of July 2-8.

[via press release from ABC]

Primetime Ratings Report For the week of July 2, 2007

ABC Airs 4 of the Top 20 Broadcast Programs of the Week in Adults 18-49, Including The Week's Top Newsmagazine with ABC News' "Primetime: Family Secrets"

ABC's Repeat "Wife Swap" Wins its Hour in Total Viewers and Across All Key Adult Demographics

A Special Telecast of "Extreme Makeover" Delivers ABC's Strongest Numbers In the Monday 9pm Hour This Summer in Viewers and Young Adults

An Encore "Supernanny" Leads its Hour Among Adults 18-34 and Young Women

ABC News' "20/20" Leads its Hour in Total Viewers and Adults 18-49, Ranking No. 1 in the Friday 10 O'clock Hour for the Third Consecutive Week

ABC's Saturday Repeat Lineup of "WWOD: Monsters, Inc." and "America's Funniest Videos" Beat NBC's "Live Earth Concert" in Total Viewers and Adults 18-49

ABC's Encore "America's Funniest Home Videos" Wins Sunday At 7pm For the Second Week in a Row

WEEK No. 42:

Rankings: ABC aired 4 of the week's Top 20 broadcast programs in Adults 18-49: "Extreme Makeover-SP" and "Supernanny" � tied at No. 12, "Wife Swap" � No. 15 and "Primetime: Family Secrets" � No. 20. ABC News' "Primetime: Family Secrets" was the week's No. 1 newsmagazine in Adults 18-49 (tied) for the second week in a row.

Monday

ABC's lineup placed second on the night in Total Viewers (5.7 million) and Adults 18-49 (2.2/79).

"Wife Swap" (8:00-9:01 p.m.)

An encore telecast of "Wife Swap" won the 8 o'clock hour in Total Viewers (5.6 million) and across each of the key adult demographics: Adults 18-34 (1.9/7), Adults 18-49 (2.1/7) and Adults 25-54 (2.2/7).

"Extreme Makeover - SP" (9:01-10:00 p.m.)

Building on its lead-in by 13% in viewers and by 10% among young adults, a special telecast of ABC's "Extreme Makeover" drew 6.0 million viewers and a 2.2 rating, 6 share in Adults 18-49, taking second in the hour in the key adult demo (tied). The unscripted program turned in the Net's largest audience and matched its highest young adult performance in the hour this summer.

"Supernanny" (10:00-11:00 p.m.)

In the final hour of primetime, ABC's repeat "Supernanny" won its time slot among Adults 18-34 (2.0/6), Women 18-34 (2.7/8) and Women 18-49 (3.1/9).

Tuesday

For the second week in a row, ABC's Tuesday lineup took second on the night among Adults 18-49 (1.6/6).

"Shaq's Big Challenge" (9:00-10:00 p.m.)

Building on its lead-in by in viewers and in young adults, week 2 of "Shaq's Big Challenge" also increased its Total Viewers (4.5 million to 5.1 million) and Adults 18-49 (1.6/6 to 1.9/6) audiences from its first to its second half-hour.

� On average, "Shaq's Big Challenge" has increased ABC's showing in the hour by 12% viewers (4.6 million vs. 4.1 million) and by 13% in Adults 18-49 (1.8/6 vs. 1.6/6) compared to the Net's year-ago deliveries (6/27 � 7/4/06).

"Primetime: Family Secrets" (10:00-11:00 p.m.)

In the 10 o'clock hour, ABC News' "Primetime: Family Secrets" placed second in its time-slot across each of the key adult demographics: Adults 18-34 (1.5/5), Adults 18-49 (1.9/6) and Adults 25-54 (2.2/6 � tied). The ABC newsmagazine ranked No. 1 in the time period across all key women demos: Women 18-34 (2.0/7 � tied), Women 18-49 (2.5/8) and Women 25-54 (2.8/8 � tied).

Friday

"20/20" (10:00-11:00 p.m.)

ABC News' "20/20" won in the final hour of primetime in both Total Viewers (6.1 million) and Adults 18-49 (1.6/5), ranking as the No. 1 program on Friday night in both Nielsen measures. In addition, it was the third consecutive week that the ABC newsmagazine has ranked No. 1 in its hour in the young adult demo.

Saturday

ABC's Saturday evening lineup featuring "The Wonderful World of Disney: Monsters, Inc." and a repeat "American's Funniest Home Videos � SAT" beat NBC's telecast of the "Live Earth Concert" in both Total Viewers (3.4 million vs. 2.8 million) and Adults 18-49 (1.1/4 vs. 0.9/3).

Sunday

"America's Funniest Home Videos" (7:00-8:00 p.m.)

For the second straight week, ABC's rebroadcast airing of "America's Funniest Home Videos" won the opening hour of Sunday's prime among Adults 18-49 (1.5/6).

Source: Nielsen Media Research, NTI (Live + Same Day or Most Current), week of 7/2/07, or as dated.





  [july 2007]  
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· 20/20 (ABC)
· AMERICA'S FUNNIEST HOME VIDEOS (ABC)
· EXTREME MAKEOVER (ABC)
· PRIMETIME: WHAT WOULD YOU DO? (ABC)
· SHAQ'S BIG CHALLENGE (ABC)
· SUPERNANNY (ABC)
· WIFE SWAP (CMT)
· WONDERFUL WORLD OF DISNEY, THE (ABC)





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