BET's Baldwin Hills Draws Big Numbers For Premiere
LOS ANGELES, July 13 -- BET's new reality docu-drama
BALDWIN HILLS bowed with impressive numbers on Tuesday night during a
special one-hour debut with back-to-back episodes. The much-anticipated
premiere drew a 1.06 rating (1.1 million viewers, 908K Hhlds) for the first
half-hour and climbed to a 1.09 rating (1 million viewers, 931K Hhlds)
during episode 2, according to Nielsen Media Research.
Baldwin Hills, dubbed the "Black Beverly Hills" of Los Angeles, is an
upscale black neighborhood west of Crenshaw Blvd. where professional
athletes, television and film stars, doctors, lawyers and engineers reside.
The series explores the lives of 11 kids - some from this upscale area
while others live to the north of Baldwin Hills, situated along the base in
a public housing neighborhood called "The Jungle" - as they interact and
split their time between school, parties, college entrance exams and simply
hanging out. Some of them are smart and hard-working, while others are
spoiled with a strong sense of entitlement.
In addition to the strong viewer response, critics have given BALDWIN
HILLS the "thumbs up" as well. The Washington Post calls the show "rich
with reality," and the NY Daily News describes the cast as "the real deal."
According to the Detroit News, BALDWIN HILLS is "blowing the veil off our
perceptions of posh living and spoiled brats."
BALDWIN HILLS airs on Tuesdays at 10 p.m. ET/PT and encores on
Wednesdays at 8:30 p.m., Fridays at 8 p.m. and Sundays at 9 p.m.
BET, a subsidiary of Viacom, Inc. (NYSE: VIA and VIA.B), provides
contemporary entertainment that speaks to young Black adults from an
authentic, unapologetic viewpoint of the Black experience. BET connects
with its target audience in a way no other media outlet can; providing hit
music, entertainment and news programming that is reflective of their
experiences such as: 106 & PARK, RAP CITY, MEET THE FAITH, COLLEGE HILL,
and AMERICAN GANGSTER. In addition, outstanding mega-specials such as the
BET AWARDS (the #1 Awards Show on Cable Television), BET HIP-HOP AWARDS and
CELEBRATION OF GOSPEL keep viewers regularly tuned in for the latest and
greatest in Black entertainment. Reaching more than 84 million homes, BET
can be seen in the United States, Canada and the Caribbean.
SOURCE BET Networks