or


[07/24/07 - 10:10 PM]
Mad Men Premiere Week Propells AMC to Top Ten Status
AMC spins the numbers for the summer to date.

[via press release from AMC]

Mad Men Premiere Week Propells AMC to Top Ten Status

Network Viewing Atmosphere Couples Original Series Premiere with Key Movies, Providing Consistent Ratings Success Through Out the Week

July 24, 2007 - New York, New York - In a week that brought AMC the largest amount of Emmy nominations in basic cable and the premiere of its first original scripted series, Mad Men, the network announced today that it also achieved top ten rating status for the week in various key demographics, including #7 in A25-54, #7 in M25-54, #8 in households, #8 in M18-49 and #9 in HH Rtg. The Mad Men premiere week continues the network's newly adopted programming strategy, which uniquely couples quality cinematic television with top iconic films. The viewing environment created last week brought unprecedented daily success with 5 movie titles performing over a 1.1 HH rating in primetime.

For Thursday evening, the premiere of Mad Men coupled with the network's premiere of Goodfellas, helped AMC rank as the #4 cable network in HH Ratings for the night, delivering an average 1.3 HH RTG in primetime and giving it the #1 network upscale HH RTG ($100K+). Mad Men as a stand alone provided the network with a 1.4 HH RTG on Thursday night, which is +75% above its Thursday night's average. In addition, the premiere brought significant gains to the network's targeted prime demos, providing a 46% increase in A25-54, a 56% increase in M25-54 and a 32% in W25-54.

"Between our Emmy nomination, the premiere of Mad Men and now these final rating numbers, it has been a truly historic week for AMC," stated Charlie Collier, General Manager and EVP for AMC. "We had very clear and specific set of expectations for Mad Men, both as a series and how it can best serve the network as a whole, and we have surpassed them all. In an era where content priorities now consist of reality programming, game shows, wrestling and procedural reruns, AMC has built a unique original programming vision focused on quality. No one in cable can couple cinematic originals with our library of enduring iconic movies and last week provided a glimpse of the unique way we can serve the marketplace. We are very pleased with what we saw last week and we look forward to the coming weeks, where we will continue to building off these successes."

The following details key ratings for AMC and Mad Men's this week:

Propelled by strong performances of AMC's new original series Mad Men as well as the networks premiere Goodfellas, AMC ranked as a Top 10 network during the week in Primetime among several key measures: #7 on A25-54; #7 on M25-54; #8 on households; #8 on M18-49; #9 on HH Rtg.

Mad Men & Goodfellas also helped elevate AMC to rank as the #1 network in HH Rating (1.4) with an upscale audience of $100K+ for the night compared to other basic cable networks during Thursday's 8-11pm prime daypart.

Source: Nielsen Media Research. Live Data. Thursday (7/19/07) 8-11pm primetime rank. Rank of HH Ratings with a HHI of $100k+ among all basic cable networks that broadcast more than 51% of the daypart.

AMC's premiere of the new original scripted series Mad Men (10p &11p) attracted over 3 Million (3,007,000) unique viewers on Thursday Night.

Source: Nielsen Media Research. Live Data. Mad Men 10p & 11pm program reach/cume (7/19/07). 75% unification, 6 min qualifier (Nielsen standard)

AMC's 10pm Mad Men delivered a 1.4 HH RTG, which is +75% above both AMC's Thursday night time period average. The show averaged more than 1.2 million homes.

Thursday's Mad Men premiere has seen significant gains over the networks prime demo performances: +52% in P2+; +46% in A25-54; +56% in M25-54; +32% in W25-54.

For the week, AMC aired 5 strong movie titles that performed over a 1.1 HH rating during primetime. These included: The Godfather II (7/16 - 1.3 rating); The Untouchables (7/18 - 1.3 rating); Goodfellas (7/19 - 1.2 rating); The Godfather III (7/17 - 1.2 rating) and The Natural (7/22 - 1.1 rating). Mad Men was developed by the network and created by Emmy Award-winning executive producer and writer of "The Sopranos" Matthew Weiner. Set in 1960 New York, the one hour drama received tremendous critical acclaim heading into its premiere, chronicling the lives of the ruthlessly competitive men and women of Madison Avenue advertising, an ego-driven world where key players make an art of the sell while their private world gets sold. The show airs each Thursday at 10 pm EST.

About AMC

AMC, a division of Rainbow Media's Entertainment Services, which also includes WE tv and IFC Companies, is a 24-hour, movie-based network, dedicated to the American movie fan. The network, which reaches over 91,000,000 homes, offers a comprehensive library of popular movies and a critically-acclaimed slate of original programming that is a diverse, movie-based mix of original series, documentaries and specials. AMC has garnered many of the industry's highest honors, including 14 Emmy awards, and three Golden Globe´┐Ż nominations for its first original movie, "Broken Trail."

About Rainbow Media Holdings LLC

A leader in the entertainment industry, Rainbow Media Holdings LLC is a subsidiary of Cablevision Systems Corporation. Rainbow creates and manages some of the country's most compelling and dynamic programming with linear networks including national networks - AMC, fuse, IFC (The Independent Film Channel) and WE: Women's Entertainment; its regional programming service - Rainbow Sports Networks; on-demand networks including LIFESKOOL and SPORTSKOOL; and the largest suite of high definition channels available anywhere - the VOOM HD Networks. Rainbow's other businesses include its film distribution, production and exhibition division - IFC Entertainment; in addition to its advertising sales division - Rainbow Advertising Sales Corporation - and its full service network programming origination and distribution company - Rainbow Network Communications.





  [july 2007]  
S
M
T
W
T
F
S


· MAD MEN (AMC)
· SOPRANOS, THE (HBO)





most recent ratings | view all posts
[10/25/21 - 03:05 PM]
ESPN's Most-Watched NBA Opening Week Since 2017
The ESPN NBA doubleheader on Friday, October 22, averaged 1,893,000 viewers, up 26 percent from its opening week Friday doubleheader in 2019.

[10/22/21 - 01:44 PM]
Season Five of Hallmark Channel's "Chesapeake Shores" Wraps Up as #1 Scripted Series on Cable
The finale episode propelled the network to be the #1 most-watched network in Weekend Total Day among Women 18+, averaging 2.1 million Total Viewers and 226,000 Women 25-54.

[10/21/21 - 03:30 PM]
New York Knicks vs. Boston Celtics Double Overtime Thriller is ESPN's Most-Watched Wednesday Season-Opening NBA Telecast in 18 Years
The telecast averaged 1.96 million viewers, peaking with 2.87 million viewers from 10:30-10:45 p.m. ET.

[10/21/21 - 12:52 PM]
ESPN's NFL Studio Shows All Driving Year-Over-Year Audience Increases; Each Show Up Among Persons 18-24 and Other Key Demos
More than 1.2 million fans are tuning in to ESPN on NFL Sunday mornings, as "Sunday NFL Countdown" (10 a.m. - 1 p.m. ET) is averaging 1,230,000 viewers a show, a 2% higher audience than last season.

[10/20/21 - 04:47 PM]
5.6 Million Viewers Tuned in to BET for the Premieres of Its Expansive Roster of Hit Drama and Comedy Series Last Week!
Last Tuesday night BET held the top three shows on cable for Black viewers 18-49, "The Oval" #1 including all of TV, "Assisted Living" #2, and "House of Payne" #3.

[10/20/21 - 02:21 PM]
ABC Is Thursday's No. 1 Entertainment Net for 3rd Straight Week in Adults 18-49
ABC's "Grey's Anatomy" emerged as Thursday's No. 1 entertainment show in Adults 18-49 (1.1/7), tying NBC's "Law & Order: SVU."

[10/20/21 - 11:03 AM]
Hallmark Channel's Annual "Fall Harvest" Event Concludes, Making the Network the #1 Most Watched on Weekends and #2 in Total Day
Overall, "Fall Harvest" featured six Saturday night original movie premieres which together averaged 1.5 million Households, 1.8 million Total Viewers and 194,000 Women 25-54.

[10/20/21 - 07:37 AM]
"A Million Little Things" Posts +250% Increase in L+7 Playback in Adults 18-49
"A Million Little Things" also more than doubled its overall audience after seven days of TV playback, soaring by 135% in Total Viewers (1.7 million to 4.0 million).

[10/19/21 - 03:01 PM]
Netflix Details Its Top 10 Series & Films to Date in Hours Viewed
The streaming service will shift to reporting on hours viewed rather than the number of accounts that choose to watch them.

[10/19/21 - 03:00 PM]
ESPN's "Monday Night Football" Grows Year-Over-Year Viewership for Fourth Consecutive Week; 12.6 Million Watch Buffalo-Tennessee Week 6 Thriller
"Monday Night Football" is continuing a banner year, up 17% and 15% season-to-date from the 2020 and 2019 seasons (seven games), respectively, averaging 13.8 million viewers this season (six games).

[10/19/21 - 11:25 AM]
ABC Wednesday Comedies Up Week to Week
"The Wonder Years" built over the prior week by 7% in Total Viewers (3.2 million vs. 3.0 million) and held even week to week among Adults 18-49 (0.6/4).

[10/19/21 - 11:02 AM]
FOX's "The Simpsons" Wins Week in L7 Ratings for First Time in Nearly Seven Years
The network also had the #1 drama ("9-1-1") and #1T unscripted series of the week ("The Masked Singer").

[10/15/21 - 09:55 AM]
FOX's "The Simpsons" & "9-1-1" Rank as Top Two Programs of Week Three of '21-'22 Season in L3 Ratings
"The Simpsons'" win marks the first time it has ranked as the week's #1 entertainment program in nearly seven years, while its lead-out, "The Great North" delivered its highest-rated episode ever.

[10/14/21 - 07:58 AM]
"Johnson" Season One Seen by 5.7 Million Viewers, Season Two Coming in 2022
The complete first season is available on Bounce's popular streaming service Brown Sugar, as are all Bounce originals.

[10/13/21 - 03:08 PM]
ABC Is Thursday's No. 1 Entertainment Net for 2nd Straight Week in Adults 18-49
"Grey's Anatomy" was Thursday's No. 1 entertainment show for the 2nd week in a row in adults 18-49.