HALLMARK CHANNEL'S CABLE PREMIERE OF "STONE COLD" SCORES AS HIGHEST-RATED CABLE MOVIE ON SATURDAY, AUGUST 4
Hallmark Channel's Saturday (August 4) night cable premiere of "Stone Cold," starring Tom Selleck, scored a 2.3 HH rating with nearly 2 million homes making it the highest-rated ad-supported cable movie of the day and tying as the highest-rated ad-supported cable movie of the week. "Stone Cold" helped the network retain its consistent top 10 status for the week (7/30-8/5/07), ranking it eighth in Prime Time with a 1.2 HH rating.
"Stone Cold" also tied for first place in the Saturday 9-11 p.m. time period in HH and P2+ ratings (1.2), as well as fifth in W25-54 (0.7) and tenth in A25-54 (0.5) ratings. The movie was seen by more than 3.7 million unduplicated viewers P2+ and boosted the network to be the third most-watched cable network in the time period among HHs and total viewers. "Stone Cold" is Hallmark Channel's highest-rated and most-watched August telecast ever.
Source: Nielsen Media Research, 7/30-8/5/07