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[08/08/07 - 10:27 AM]
Drew Carey-Hosted "Power of 10" Debuts with 9.25 Million Viewers and CBS's Best Delivery in Key Demographics in the Time Period Since May
CBS spins the numbers for Tuesday, August 7.

[via press release from CBS]

DREW CAREY-HOSTED "POWER OF 10" DEBUTS WITH 9.25 MILLION VIEWERS AND CBS'S BEST DELIVERY IN KEY DEMOGRAPHICS IN THE TIME PERIOD SINCE MAY

"Power of 10" Places First In Adults 18-34

CBS Has "Power" Surge in All Ratings Categories at 8:30 PM, ET/PT

"Big Brother 8" Delivers its Largest Tuesday Audience and Highest Ratings in Adults 18-34 and Adults 25-54

POWER OF 10, the new fast-paced game show hosted by Drew Carey, debuted with 9.25 million viewers, a time period win in adults 18-34 and CBS's best delivery in key demographics in the time period since May, according to preliminary Nielsen Live Plus same-day ratings for Tuesday, Aug. 7.

The 8:00-9:00 PM special preview of POWER OF TEN won its time slot in adults 18-34 (2.3/09), tied for first in households (6.1/11, with NBC), second in viewers (9.25m, -0.77m behind NBC), adults 25-54 (3.3/10) and adults 18-49 (2.7/09). This is CBS's best delivery in the time period in adults 18-34, adults 18-49 and adults 25-54 since the season finale of NCIS on 5/22/07.

POWER OF TEN posted double digit percentage increases at 8:30 PM with gains of +20% in adults 25-54 (3.6/10 from 3.0/10), +25% in adults 18-49 (3.0/09 from 2.4/08), +19% in adults 18-34 (2.5/09 from 2.1/08) while adding +1.02m viewers (9.76m from 8.74m, +12%).

POWER OF 10 premieres in its regular Wednesday (8:00-9:00 PM, ET/PT) time period tonight.

BIG BROTHER 8 TUESDAY (4.7/08, 7.21m) was second in viewers, adults 25-54 (3.2/08), adults 18-49 (2.9/08) and adults 18-34 (2.4/07). Compared to last week, BIG BROTHER 8 TUESDAY was up +3% in adults 25-54 (from 3.1/08), +4% in both adults 18-49 (from 2.8/08) and adults 18-34 (from 2.3/07), added +90,000 viewers (from 7.12m, +1%) and was even in households.

This is BIG BROTHER 8 TUESDAY's best delivery in viewers, adults 25-54 and adults 18-34, matches the best delivery in both households and adults 18-49.

Final Tuesday ratings will be available this afternoon.

[EDITOR'S NOTE: What follows is the afternoon update with the final national Nielsen ratings.]

DREW CAREY-HOSTED "POWER OF 10" DEBUTS WITH 9.24 MILLION VIEWERS AND CBS'S BEST DELIVERY IN KEY DEMOGRAPHICS IN THE TIME PERIOD SINCE MAY

"Power of 10" Places First in Adults 18-34

CBS Has "Power" Surge in All Ratings Categories at 8:30 PM

"Big Brother 8" Delivers its Largest Tuesday Audience and Highest Ratings for Any Night in Adults 18-34, Adults 18-49 and Adults 25-54

POWER OF 10, the new game show hosted by Drew Carey, debuted with 9.24 million viewers, a first place finish in adults 18-34 and CBS's best delivery in key demographics in the time period since May, according to Nielsen Live Plus same-day ratings for Tuesday, Aug. 7.

The 8:00-9:00 PM special preview of POWER OF TEN was first in its time slot in adults 18-34 (2.3/09, tied with NBC), second in households (6.0/11, -0.1 behind NBC), viewers (9.24m), adults 25-54 (3.3/10) and adults 18-49 (2.7/09). This is CBS's best delivery in the time period in adults 18-34, adults 18-49 and adults 25-54 since the season finale of NCIS on 5/22/07.

POWER OF TEN posted double-digit percentage increases at 8:30 PM with gains of +16% in adults 25-54 (3.6/10 from 3.1/10), +20% in adults 18-49 (3.0/09 from 2.5/09), +24% in adults 18-34 (2.6/09 from 2.1/08) while adding +1.03m viewers (9.75m from 8.72m, +12%).

On last night's debut episode, Jamie Sadler, a 19-year-old pre-med student and part-time caddy from Montclair, N.J., became the youngest quiz/game show millionaire in network television history.

POWER OF 10 premieres in its regular Wednesday (8:00-9:00 PM, ET/PT) time period tonight.

BIG BROTHER 8 TUESDAY (4.7/08, 7.21m) was second in viewers, adults 25-54 (3.3/08), adults 18-49 (3.0/08) and adults 18-34 (2.5/08). Compared to last week, BIG BROTHER 8 TUESDAY was up +6% in adults 25-54 (from 3.1/08), +7% in adults 25-54 (from 2.8/08), +9% in adults 18-34 (from 2.3/07), added +90,000 viewers (from 7.12m, +1%) and was even in households.

This is BIG BROTHER 8's best delivery on any night in adults 25-54, adults 18-49 and adults 18-34 and is the best BIG BROTHER 8 TUESDAY delivery in viewers.





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· BIG BROTHER (CBS)
· POWER OF 10 (CBS)





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