[08/16/07 - 02:31 PM]
Hot Summer Nights for "Dateline NBC"
NBC spins the numbers for the newsmagazine this summer.

[via press release from NBC]



Newsmag Wins Its Sixth Straight Wednesday Night in the A18-49 Demo

"Dateline Monday" Places 12th in the Nielsen Meters for Total Viewers the Week of Aug. 6

Outperforming "20/20" and "48 Hours Tuesdays" Across-the-Board and "60 Minutes" in Key Demos

NEW YORK � August 8, 2007 � On the heels of placing 12th in the Nielsen ratings for the week of Aug. 6, "Dateline NBC" marked its sixth straight Wednesday win (including one tie) last night in adults 18-49, blowing out ABC News' debut of "NASCAR in Primetime" and a rebroadcast of CBS' "CSI: NY." Additionally, the Monday edition of "Dateline NBC" has added four time-period victories this summer in adults 18-49 in that 10 p.m. hour opposite CBS' "CSI: Miami" encore telecasts and ABC's "Supernanny" rebroadcasts.

Preliminary numbers show Dateline's "Trail of Suspicion," reported by correspondent Keith Morrison, earning a 2.2 rating, 7 share in adults 18-49 with 6.6 million total viewers. CBS' rebroadcast of "CSI: NY" came in second with 2.1/6 in adults 18-49 and ABC News' "NASCAR in Primetime" finished deep in last place among the three networks at 10 p.m with a 1.2/4 in adults 18-49.

The Monday, Aug. 6 report, "Tangled Web," reported by correspondent Dennis Murphy, was the no. 12 ranking in Nielsen's Meters for the week, garnering 2.4 rating, 7 share in 18-49 and 7.929 million viewers overall.

For the summer-to-date (5/28/07-8/12/07), "Dateline Wednesday" is outperforming both "20/20" and "48 Hours" across the board and beating "60 Minutes" in all the key demos.

"Dateline Wednesday" outperforms "20/20" by over a million viewers (+1,082,000), in homes (+15%), and among adults, men, and women 18-49 (+53%, +69%, +32%) and adults, men and women 25-54 (+43%, +56%, +31%).

"Dateline Wednesday" outperforms the Tuesday editions of "48 Hours" by close to 400,000 viewers (+376,000), in homes (+2%), and among adults, men and women 18-49 (+37%, +57%, +26%) and among adults, men and women 25-54 (+25%, +47%, +13%).

"Dateline Wednesday" outperforms "60 Minutes" among adults, men and women 18-49 (+86%, +47%, +123%) and among adults, men and women 25-54 (+43%, +14%, +79%).

David Corvo is the executive producer of "Dateline NBC" and Liz Cole is the executive editor.

  [august 2007]  

· 20/20 (ABC)
· 48 HOURS (CBS)

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