[08/30/07 - 02:05 PM]
Sci Fi Sizzles with Young Viewers Turning in Best Summer Performance Ever in Adults 18-34
Sci Fi spins the numbers for the summer to date.

[via press release from Sci Fi]


Season Brings Year On Year Increases in Key Demos

New York, NY � August 28, 2007 � SCI FI Channel had its best summer ever with viewers 18-34 and enjoyed year over year increases for the season in all key demos.* The Channel was also up among all key female demos. Overall this summer SCI FI averaged a 0.96 HH rating, 586,000 Adults 18-49 (up 4%), 657,000 Adults 25-54 (up 5%), and 1,208,000 total viewers (up 3%).

Ratings Highlights

This is SCI FI's best summer ever among Adults 18-34 averaging 229,000 (up 9% vs. 2005) and 103,000 female Adults 18-34 (up 18% vs. 2002).

SCI FI is up year over year among key female demos: Females 18-34 up +32%, Females 18-49 up +11% and Females 25-54 up 8%.

SCI FI ranks 7th for the summer among basic cable entertainment networks in Adults 25-54.

Programming Highlights

SCI FI's original series are the driving force behind this success with several premieres and season finales leading the charge:

The 2nd season premiere of Eureka on July 10th averaged a 2.03 HH rating, 674,000 Adults 18-34, 1,492,000 Adults 18-49, and 1,579,000 Adults 25-54. Eureka is ranking as SCI FI's top series in 2007 to date averaging 1.44 MM Adults 25-54 and 2.53 MM total viewers

The August 10th series premiere of Flash Gordon averaged a 1.7 HH rating, 1,159,000 Adults 18-49, 1,417,000 Adults 25-54, and 2,382,000 total viewers.

Ghost Hunters continues to be a juggernaut delivering the program's best performance to date, averaging 1.34 MM Adults 18-49 and 1.24 MM Adults 25-54. Ghost Hunters peaked with its July 18th season finale, which delivered a series-high 1.53 Adults 18-49.

With the pairing of Ghost Hunters summer season debut of Destination Truth, SCI FI's Wednesday night lineup produced four of the top ten Wednesdays for Adults 18-49 in the network's 15-year history. The best performer among these was the July 18th season finales for both shows averaging 1.04 MM Adults 18-49 in prime -- the network's #4 best P18-49 delivery for any Wednesday ever.

SCI FI Channel is a television network where "what if" is what's on. SCI FI fuels the imagination of viewers with original series and events, blockbuster movies and classic science fiction and fantasy programming, as well as a dynamic Web site (www.scifi.com) and magazine. Launched in 1992, and currently in 89 million homes, SCI FI Channel is a network of NBC Universal, one of the world's leading media and entertainment companies.

(May 28, 2007 � August 26, 2007)

  [august 2007]  


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