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[09/21/07 - 11:36 AM]
The Premiere of "Survivor: China" Is Thursday's Top Program in Viewers and All Key Demographics
CBS spins the numbers for Thursday, September 20.

[via press release from CBS]

THE PREMIERE OF "SURVIVOR: CHINA" IS THURSDAY'S TOP PROGRAM IN VIEWERS AND ALL KEY DEMOGRAPHICS

"Survivor" And Encore Performances Of The Season Finales Of "CSI"

And "Without a Trace" Lead CBS To A Nightly Win On The Final Thursday Of The 2006-2007 Broadcast Year

CBS Research Estimates DVR Playback Should Boost Adult 18-49 and Adult 25-54 Ratings By +7%

The premiere of SURVIVOR: CHINA (its 15th edition) drew an audience of more than 15 million viewers, the night's most watched program and the Number One program in all key demographics, according to preliminary Nielsen Live Plus same-day ratings for Thursday, Sept. 20.

SURVIVOR: CHINA (S) was first in its time period in households (8.9/15), viewers (15.12m), adults 25-54 (6.0/16), adults 18-49 (4.9/15) and adults 18-34 (3.3/11). SURVIVOR CHINA was the night's #1 program in viewers, adults 25-54, adults 18-49 and adults 18-34.

CBS Research estimates all DVR playback should boost ratings among adults 18-49 and adults 25-54 by +7% and among adults 18-34 by +10%.

An encore broadcast of the season finale of CSI (R) was first in households (9.1/15), viewers (14.12m), adults 25-54 (5.2/13) and adults 18-49 (3.9/11) while the season finale of WITHOUT A TRACE (R) was first in households (7.7/13), viewers (11.34m), adults 25-54 (3.9/11) and adults 18-49 (2.9/09) from 10:00-11:00PM.

For the night, CBS was first in households (8.6/14), viewers (13.53m), adults 25-54 (5.0/13) and adults 18-49 (3.9/11).

Final Thursday ratings will be available this afternoon.

[EDITOR'S NOTE: What follows is the afternoon update with the final national Nielsen ratings.]

THE PREMIERE OF "SURVIVOR: CHINA" IS THURSDAY'S TOP PROGRAM IN VIEWERS AND ALL KEY DEMOGRAPHICS

"Survivor" And Encore Performances Of The Season Finales Of "CSI" And "Without A Trace" Lead CBS To A Nightly Win On The Final Thursday Of The 2006-2007 Broadcast Year

CBS Research Estimates DVR Playback Should Boost Adult 18-49 and Adult 25-54 Ratings By +7%

The premiere of SURVIVOR: CHINA (its 15th edition) drew an audience of more than 15 million viewers, the night's most watched program and the Number One program in all key demographics, according to Nielsen Live Plus same-day ratings for Thursday, Sept. 20.

SURVIVOR: CHINA (S) was first in its time period in households (9.0/15), viewers (15.35m), adults 25-54 (6.1/17), adults 18-49 (5.0/15) and adults 18-34 (3.3/11). SURVIVOR CHINA was the night's #1 program in viewers, adults 25-54, adults 18-49 and adults 18-34.

CBS Research estimates all DVR playback should boost ratings among adults 18-49 and adults 25-54 by +7% and among adults 18-34 by +10%.

An encore broadcast of the season finale of CSI (R) at 9:00PM was first in households (9.1/15), viewers (14.07m), adults 25-54 (5.2/13) and adults 18-49 (4.0/11) while the season finale of WITHOUT A TRACE (R) was first in households (7.6/13), viewers (11.28m), adults 25-54 (3.8/10) and adults 18-49 (2.9/08).

For the night, CBS was first in households (8.6/14), viewers (13.58m), adults 25-54 (5.1/13) and adults 18-49 (3.9/11), winning every half-hour in these measures.





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· CSI: CRIME SCENE INVESTIGATION (CBS)
· SURVIVOR (CBS)
· WITHOUT A TRACE (CBS)





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