[10/10/07 - 11:47 AM]
Quick Take for Tuesday, October 9, 2007 (Fast Affiliate Live + Same Day Ratings)
ABC spins the numbers for Tuesday, October 9.

[via press release from ABC]

Quick Take for Tuesday, October 9, 2007 (Fast Affiliate Live + Same Day Ratings)

Building Audience for ABC in the 8 O'clock Hour Opposite Veteran Competition, "Cavemen" and "Carpoolers" Maintain Competitive Strength with Young Men

ABC's "Dancing with the Stars the Results Show" Tops its Unscripted Competition From 9-10pm, NBC's "Biggest Loser," by 9.2 Million Viewers and 37% in Adults 18-49

"DWTS the Results Show" Grows Week to Week in Viewers, Teens and Kids

Taking a Solid Second to NBC's "L&O: SVU" in the 10 O'clock Hour, ABC's "Boston Legal" Defeats CBS' "Cane" by 1.9 Million Viewers and by 23% Among Adults 18-49

"Boston Legal" Grows its Total Viewer Count for the Second Consecutive Week, Producing the ABC Legal Drama's Biggest Audience on the Evening in Over 1 Year

"Cavemen" (8:00-8:30 p.m.)

For the second week in a row, ABC's "Cavemen" ranked No. 1 at 8:00 p.m. among Men 18-34 (2.1/8) and Men 18-49 (2.3/8-tie). The new ABC sitcom earned second in the half-hour among Adults 18-34 (2.1/7).

"Carpoolers" (8:30-9:00p.m.)

Opposite veteran time period competition at 8:30 p.m., ABC's "Carpoolers" built on its lead-in by 6% in Total Viewers (7.4 million vs. 7.0 million) and by 12% in Adults 18-49 (2.8/8 vs. 2.5/8). Like its lead-in, "Carpoolers" took second in its time period with Adults 18-34 (2.4/7), while delivering the No. 1 position in the half-hour among Men 18-34 (2.3/8-tie).

"Dancing with the Stars the Results Show" (9:00-10:00 p.m.)

During the 9 o'clock hour opposite Fox's "House," ABC's "Dancing with the Stars the Results Show" placed a competitive second in viewers and young adults. "DWTS the Results Show" widened its advantage over its unscripted competition in the time period, NBC's "Biggest Loser," to 9.2 million viewers (16.0 million vs. 6.8 million) and by 38% in Adults 18-49 (4.0/10 vs. 2.9/7). Las Vegas entertainer and singer Wayne Newton was the third celebrity to be eliminated from the ABC dance competition this season.

� ABC's broad appealing "DWTS the Results Show" was up week to week in Total Viewers (16.0 million vs. 15.8 million), Teens 12-17 (1.9/6 vs. 1.2/4) and Kids 2-11 (2.2/9 vs. 1.7/7). In fact the results show hit a season-high with Teens 12-17.

Boston Legal" (10:00-11:00 p.m.)

Holding second to NBC's "Law & Order: SVU" in the 10 o'clock hour, ABC's "Boston Legal" defeated CBS' "Cane" by 1.9 million viewers (11.0 million vs. 9.1 million) and by 22% in Adults 18-49 (2.8/8 vs. 2.3/7).

� Growing its audience for its second consecutive telecast since its season premiere, "Boston Legal" generated the series' biggest audience on the night in over 1 year � since 9/19/06.

A note about increasing DVR penetration and year to year rating comparisons: Year to year rating trends based on the Live + Same Day data stream may be somewhat distorted by the level of DVR penetration in the Nielsen sample, which has more than doubled from 9% at this time last year up to 20% currently. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. Therefore, the only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

Source: Nielsen Media Research (Fast Affiliate Live + Same Day Ratings), 10/9/07.

  [october 2007]  


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