or


[10/15/07 - 04:33 PM]
Dvr Use Adds Viewers to the CW in Target Demos According to Live Plus Seven Day Ratings
Overall, The CW's primetime weekly average was bolstered 22% in women 18-34 and 19% in adults 18-34 according to Nielsen live-plus 7 day ratings vs. live only viewing.

[via press release from The CW]

DVR Use Adds Viewers to the CW in Target Demos According to Live Plus Seven Day Ratings

October 15, 2007

The CW Network saw the largest primetime viewership increases (on a percentage basis) of any network in women 18-34 for the week of 9/24/07 once DVR playback was included, according to Nielsen Live Plus Seven Day ratings.

Overall, The CW's primetime weekly average was bolstered 22% in women 18-34 (1.80rtg v. 1.48rtg) and 19% in adults 18-34 (1.45 v. 1.22) according to Nielsen live-plus 7 day ratings vs. live only viewing.

Gossip Girl, America's Next Top Model, Beauty and The Geek, Reaper and Smallville all benefited tremendously from DVR usage, gaining 22-37% additional viewers who recorded and watched the shows within 7 days of its live broadcast.

For the week of 9/24/07:

Gossip Girl added 30% more women 18-34 (2.77rtg v. 2.13rtg), 25% more adults 18-34 (1.80rtg v. 1.44rtg) in Live+7 DVR viewing compared to those who only watched live.

Top Model scored gains of 26% in women 18-34 (5.18rtg v. 4.11rtg), 24% more adults 18-34 (3.14rtg v. 2.54rtg) in Live+7 DVR viewing compared to those who only watched live.

Beauty and the Geek added 37% more women 18-34 (2.45rtg v. 1.79rtg), 27% more adults 18-34 (1.93rtg v. 1.52rtg) in Live+7 DVR viewing compared to those who only watched live.

The premiere of Reaper saw an additional 22% more women 18-34 (2.02rtg v. 1.65rtg), 25% more adults 18-34 (2.02rtg v. 1.61rtg) in Live+7 DVR viewing compared to those who only watched live.

The premiere of Smallville saw increases of 24% in women 18-34 (2.14rtg v. 1.73rtg), 27% more adults 18-34 (2.24rtg v. 1.77rtg) in Live+7 DVR viewing compared to those who only watched live.





  [october 2007]  
S
M
T
W
T
F
S
 


· AMERICA'S NEXT TOP MODEL (CW)
· BEAUTY AND THE GEEK (CW)
· GOSSIP GIRL (CW)
· REAPER (CW)
· SMALLVILLE (CW)









most recent ratings | view all posts
[11/22/14 - 09:02 AM]
"Constantine" Jumps 38% Week to Week in Adults 18-49 to Hit Its Highest Rating Since Its Series Debut
NBC spins the numbers for Friday, November 21.

[11/22/14 - 08:45 AM]
Friday's Broadcast Ratings: ABC Tops Demos for Fourth Consecutive Week
The network's "Shark Tank" posts a 2.0 rating among adults 18-49.

[11/22/14 - 08:39 AM]
ABC Wins Friday for November Sweep in Adults 18-49 - Hits Season Highs Across the Night
ABC spins the numbers for Friday, November 21.

[11/21/14 - 11:00 AM]
Season Three Premiere of Bounce TV's "Off The Chain" Series Reaches Over 1.7 Million Viewers
Bounce TV spins the numbers for Wednesday, November 19.

[11/21/14 - 08:56 AM]
"Parenthood" Is Up Week to Week by 40% in 18-49 Rating to Season High
NBC spins the numbers for Thursday, November 20.

[11/21/14 - 08:43 AM]
Thursday's Broadcast Ratings: ABC Tops Viewers, Demos with Fall Finales
"Grey's Anatomy," "Scandal" and "How to Get Away with Murder" power the Alphabet in front last night.

[11/21/14 - 08:27 AM]
ABC Wins All 4 November Sweep Thursdays for the First Time in Over 23 Years
ABC spins the numbers for Thursday, November 20.

[11/20/14 - 11:27 AM]
"The Tonight Show" Continues Dominance Against ABC, CBS Timeslot Competition for Week of Nov. 10-14
NBC spins the late-night numbers for the week of November 10-14.

[11/20/14 - 08:51 AM]
"The Mysteries of Laura" Captures Its Highest 18-49 and Total-Viewer Results Since October 15
NBC spins the numbers for Wednesday, November 19.

[11/20/14 - 08:30 AM]
Wednesday's Broadcast Ratings: "Modern Family" Powers Demo Victory for ABC
The Alphabet's flagship comedy is also up nearly 20% from last week among adults 18-49.

[11/20/14 - 08:23 AM]
Up Year to Year and Week to Week, ABC is No. 1 on Wednesday in Adults 18-49
ABC spins the numbers for the Wednesday, November 19.

[11/20/14 - 06:13 AM]
Bravo Media Scores Best Tuesday Prime Among All Key Demos Year To-Date
Bravo spins the numbers for Tuesday, November 18.

[11/19/14 - 11:37 AM]
"Madam Secretary" Elevates CBS's Sunday Upscale Audience
CBS spins the numbers for its Sunday lineup to date this season.

[11/19/14 - 10:16 AM]
Season to Date ABC Is the Only Net Up in Adults 18-49 and Gains the Most Viewers
ABC further spins the numbers for the season to date.

[11/19/14 - 10:10 AM]
CBS Tuesday Dramas Up in Viewers and Demos; Network Sweeps Night
CBS spins the numbers for Tuesday, November 18.