Quick Take for Friday, October 12, 2007 (Fast Affiliate Live + Same Day Ratings)
On its Season-Opening Friday, ABC Attracts its Largest Audience on the
Night in More Than 10 Months, its Second-Biggest Friday Since April 2006
ABC's "Women's Murder Club" Jumps from its Lead-in and
Gains Audience Throughout its Series Debut to Stand as
Friday's No. 1 TV Show in Total Viewers and Adults 18-49
"Women's Murder Club" Produces ABC's Biggest Audience in the
Time Period with Regular Programming in More Than 4 Years
Opposite Established Dramas on CBS and NBC in the 10 O'clock Hour,
ABC's Season Premiere of "MEN IN TREES" Ranks No. 1 with Women 18-49
Friday Night (8:00-11:00 p.m.)
Led by the series debut of "Women's Murder Club," ABC earned second place on its season-opening Friday in Total Viewers (7.8 million), while delivering the No. 1 position on the evening among Women 18-34 (1.9/7) and Women 18-49 (2.9/9).
� ABC attracted its largest audience on the night in more than 10 months, representing its second-biggest Friday since April 2006 � since 12/1/06 and 4/7/06, respectively.
"Women's Murder Club" (9:00-10:00 p.m.)
Jumping from its lead-in and gaining audience throughout its telecast, ABC's series debut of "Women's Murder Club" was the most-watched show in the 9 o'clock hour by a wide margin, outdrawing its nearest competition by 3.5 million viewers (10.8 million vs. 7.3 million � CBS' "Moonlight"). "Women's Murder Club" also delivered the No. 1 position in its time slot with Adults 18-49 (2.5/8) and across each of the key women demographics: W18-34 (2.2/7), W18-49 (3.6/10) and W25-54 (4.4/12). The new ABC series surged from its lead-in by 5.2 million viewers and 56% in Adults 18-49 ("20/20" = 5.6 million and 1.6/6), also gaining viewers (10.6 million to 11.0 million) and young adults (2.4/8 to 2.5/8) from start to finish. In its premiere, the freshman ABC drama emerged as Friday's No. 1 TV program in Total Viewers, Adults 18-49 (tie) and across the women demographics.
� "Women's Murder Club" produced ABC's largest audience in the time period with regular programming in over 4 years and its highest Adult 18-49 number since May 2006 � since 9/26/03 and 5/19/06, respectively.
"MEN IN TREES" (10:00-11:00 p.m.)
Opposite established Friday dramas in the in the 10 o'clock hour on CBS ("Numbers") and NBC ("Las Vegas"), ABC's second season opener of "MEN IN TREES" ranked No. 1 in Women 18-49 (2.8/8 � tied w/CBS) and took second place with Women 18-34 (1.9/7) and Women 25-54 (3.5/9).
A note about increasing DVR penetration and year to year rating comparisons: Year-to-year rating trends based on the Live + Same Day data stream may be somewhat distorted by the level of DVR penetration in the Nielsen sample, which has more than doubled from 9% at this time last year up to 20% currently. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. Therefore, the only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.
Source: Nielsen Media Research (Fast Affiliate Live + Same Day Ratings), 10/12/07.