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[10/17/07 - 01:15 PM]
The CW's "Reaper" Builds Momentum, Scoring Double-Digit Week-To-Week Gains
The CW spins the numbers for Tuesday, October 16.

[via press release from The CW]

THE CW'S "REAPER" BUILDS MOMENTUM, SCORING DOUBLE-DIGIT WEEK-TO-WEEK GAINS

REAPER Scores Its Second Highest Ratings in 18-34 Demos and Viewers; Matches Series Best in Adults 18-49 With Second Week of Gains, GEEK Delivers Season Highs for The CW in Tuesday 8pm Time Period

The CW Delivers Its Most Watched Tuesday of the Season

October 17, 2007 (Burbank, CA) -- The CW's new series REAPER picked up steam last night, delivering double-digit gains in all key demos, including 21% in adults 18-34 (1.7/5), 13% in men 18-34 (1.7/5), 14% in women 18-34 (1.6/4), 25% adults 18-49 (1.5/4), 25% in women 18-49 (1.5/4), +15% in men 18-49 (1.5/4), and 23% in viewers (3.27 million), according to Live Plus Same Day Nielsen ratings for Tuesday, Oct. 16, 2007.

REAPER matched its series high performance in adults 18-49 and men 18-49, and scored its second best delivery in adults 18-34, men 18-34, and women demos.

BEAUTY AND THE GEEK delivered The CW's best Tuesday 8-9:00pm ratings of the season in adults 18-34 (1.9/6), women 18-34 (2.5/8), adults 18-49 (1.8/5), women 18-49 (2.2/6) and viewers (3.6mil). This marks GEEK's second consecutive week of growth in target demos, including adults 18-34 (6%), women 18-34 (14%), adults 18-49 (13%), women 18-49 (16%) and viewers (13%).

GEEK tied for second from 8:00-9:00 p.m. with women 18-34 (2.5/8), and first in teens (1/.8/6) and female teens (2.0/8).

The CW had its most watched (3.43mil) Tuesday of the season. Overall, The CW's Tuesday line-up posted week-to-week gains of 13% in adults 18-34 (1.8/5), 11% in women 18-34 (2.0/6), 7% in men 18-34 (1.6/5), 14% in adults 18-49 (1.6/4), 13% in women 18-49 (1.8/5), 17% in men 18-34 (1.6/5) and 17% in viewers.





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· BEAUTY AND THE GEEK (CW)
· REAPER (CW)





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