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[10/19/07 - 01:24 PM]
Hallmark Channel Scores with C3 Ratings Results Earning 95.7% Prime Time Hh Audience Retention for First Week
The Hallmark Channel spins the Live+3 commercial ratings for the week of September 24-30.

[via press release from The Hallmark Channel]

HALLMARK CHANNEL SCORES WITH C3 RATINGS RESULTS EARNING 95.7% PRIME TIME HH AUDIENCE RETENTION FOR FIRST WEEK

Network Ranks Top 10 in Retention Among Major Cable and Broadcast Networks for Households and Key Adult Demographics

Hallmark Channel, the nation's leading provider of family friendly programming, earned a high ranking for Live+3 commercial ratings (C3) with 95.7% audience retention in Prime Time households, ranking #6 for the week of September 24-30, the first week of the 2007-2008 broadcast season. The ranking includes major distributed cable and broadcast networks.

Similarly, in A25-54, the network had 94.7% audience retention and a 6th place rank; and in A18-49, 94.1% retention and a #9 rank.

"We couldn't be happier with these numbers, and frankly, this confirms what our research has shown for the past five years," said Bill Abbott, Executive Vice President, Advertising Sales. "Commercial retention has always been a strong point of differentiation for us in the marketplace. When our clients buy time on Hallmark Channel, they know without a doubt that viewers will stay tuned to see their ads."

For reference, the Top 10 networks in Prime Time HH audience retention were ESPN2, ESPN, Nick-at-Nite, Adult Swim, Nickelodeon, Hallmark Channel, TV Land, USA Network, HGTV, Court TV.

Breakdowns are below:

Wk of 9/24-9/30/07 HH Prime Time Audience Retention

Ranked Among Major Distributed Networks (70+ mill subs)

Based on Live + 3 data

Rank Originator % Retention

1 ESPN2 104.0%

2 ESPN 97.7%

3 NICK-AT-NITE 96.6%

4 ADULT SWIM 95.9%

5 NICKELODEON 95.8%

6 HALLMARK CHANNEL 95.7%

7 TV LAND 95.6%

8 USA NETWORK 95.5%

9 HOME AND GARDEN TV 95.0%

10 COURT TV 94.6%

11 THE CARTOON NETWORK 94.5%

12 FOX NEWS CHANNEL 94.0%

13 LIFETIME TELEVISION 93.7%

14 BLACK ENTERTAINMENT TV 93.6%

15 HEADLINE NEWS 93.6%

16 TBS NETWORK 93.5%

17 CNBC 93.0%

18 FOX 92.9%

19 THE WEATHER CHANNEL 92.9%

20 NBC 92.7%

21 ABC 92.7%

22 CBS 92.7%

23 COMEDY CENTRAL 92.6%

24 TURNER NETWORK TELEVISION 92.6%

25 ANIMAL PLANET 92.4%

26 FOOD NETWORK 92.3%

27 CABLE NEWS NETWORK 92.2%

28 SPEED 92.1%

29 AMC 91.9%

30 VERSUS 91.3%

31 A&E NETWORK 91.0%

32 SCI-FI CHANNEL 90.8%

33 DISCOVERY CHANNEL 90.7%

34 TLC 90.3%

35 THE HISTORY CHANNEL 90.2%

36 SPIKE TV 90.0%

37 GOLF CHANNEL 89.5%

38 FX 89.4%

39 OXYGEN MEDIA 89.1%

40 ABC FAMILY 88.7%

41 MTV2 88.7%

42 TRAVEL CHANNEL 88.3%

43 BRAVO 87.9%

44 CW 87.2%

45 MTV: MUSIC TELEVISION 87.2%

46 TV GUIDE NETWORK 87.1%

47 SUPERSTATION WGN 86.9%

48 CMT 86.8%

49 VH1 84.6%

50 E! ENTERTAINMENT TV 84.2%

51 MSNBC 81.4%

Wk of 9/24-9/30/07 A25-54 Prime Time Audience Retention

Ranked Among Major Distributed Networks (70+ mill subs)

Based on Live + 3 data

Rank Originator % Retention

1 ESPN2 102.2%

2 NICKELODEON 100.7%

3 NICK-AT-NITE 98.1%

4 THE CARTOON NETWORK 97.5%

5 ESPN 97.0%

6 HALLMARK CHANNEL 94.7%

7 TV LAND 94.7%

8 USA NETWORK 94.6%

9 HOME AND GARDEN TV 94.1%

10 ADULT SWIM 93.9%

11 TBS NETWORK 93.4%

12 COURT TV 93.2%

13 COMEDY CENTRAL 92.9%

14 LIFETIME TELEVISION 92.9%

15 ANIMAL PLANET 92.4%

16 BLACK ENTERTAINMENT TV 92.1%

17 FOX NEWS CHANNEL 92.1%

18 FOOD NETWORK 91.8%

19 HEADLINE NEWS 91.3%

20 FOX 91.1%

21 THE WEATHER CHANNEL 91.0%

22 FX 90.6%

23 CNBC 90.4%

24 CBS 90.3%

25 ABC 90.2%

26 OXYGEN MEDIA 90.2%

27 DISCOVERY CHANNEL 90.2%

28 TURNER NETWORK TELEVISION 90.0%

29 ABC FAMILY 90.0%

30 VERSUS 89.9%

31 A&E NETWORK 89.7%

32 TLC 89.7%

33 NBC 89.6%

34 THE HISTORY CHANNEL 89.6%

35 SPIKE TV 89.4%

36 SPEED 89.1%

37 SCI-FI CHANNEL 88.9%

38 CABLE NEWS NETWORK 88.5%

39 BRAVO 87.0%

40 SUPERSTATION WGN 86.5%

41 AMC 86.5%

42 TV GUIDE NETWORK 85.8%

43 TRAVEL CHANNEL 85.3%

44 CMT 85.1%

45 MTV: MUSIC TELEVISION 84.5%

46 CW 84.5%

47 GOLF CHANNEL 84.3%

48 MTV2 83.7%

49 E! ENTERTAINMENT TV 83.7%

50 VH1 83.2%

51 MSNBC 79.5%

Wk of 9/24-9/30/07 A18-49 Prime Time Audience Retention

Ranked Among Major Distributed Networks (70+ mill subs)

Based on Live + 3 data

Rank Originator % Retention

1 ESPN2 102.3%

2 NICKELODEON 99.4%

3 ADULT SWIM 99.4%

4 NICK-AT-NITE 99.0%

5 THE CARTOON NETWORK 97.7%

6 ESPN 97.5%

7 TV LAND 94.7%

8 TBS NETWORK 94.3%

9 HALLMARK CHANNEL 94.1%

10 USA NETWORK 93.8%

11 HOME AND GARDEN TV 93.5%

12 LIFETIME TELEVISION 93.2%

13 COMEDY CENTRAL 93.0%

14 BLACK ENTERTAINMENT TV 92.7%

15 FOX NEWS CHANNEL 92.6%

16 COURT TV 92.4%

17 ANIMAL PLANET 91.6%

18 HEADLINE NEWS 91.2%

19 THE WEATHER CHANNEL 91.1%

20 DISCOVERY CHANNEL 90.9%

21 FOX 90.8%

22 FOOD NETWORK 90.6%

23 FX 90.6%

24 CNBC 90.1%

25 ABC 89.8%

26 NBC 89.7%

27 VERSUS 89.5%

28 CBS 89.4%

29 TLC 89.4%

30 THE HISTORY CHANNEL 89.3%

31 ABC FAMILY 89.3%

32 SPIKE TV 88.9%

33 SPEED 88.6%

34 A&E NETWORK 88.5%

35 TURNER NETWORK TELEVISION 88.4%

36 CABLE NEWS NETWORK 88.2%

37 SCI-FI CHANNEL 88.1%

38 BRAVO 86.6%

39 OXYGEN MEDIA 86.3%

40 SUPERSTATION WGN 86.2%

41 TRAVEL CHANNEL 86.1%

42 AMC 86.0%

43 MTV: MUSIC TELEVISION 86.0%

44 TV GUIDE NETWORK 85.6%

45 MTV2 85.4%

46 VH1 84.9%

47 CMT 84.5%

48 CW 84.4%

49 GOLF CHANNEL 83.6%

50 E! ENTERTAINMENT TV 83.4%

51 MSNBC 80.7%

Source: Hallmark Channel analysis of Nielsen NPower & Power Play Commercial minute report; Live+3 ratings (9/24-9/30/07), ranked against broadcast and all major distributed cable networks (70+ million subscribers).

Hallmark Channel, owned and operated by Crown Media Holdings, Inc., is a 24-hour basic cable network that provides a diverse slate of high-quality entertainment programming to a national audience of nearly 85 million subscribers. The top tier program service is distributed through more than 5,300 cable systems and communities as well as direct-to-home satellite services across the country. Hallmark Channel consistently ranks among the top 10 ad-supported cable networks in Prime Time and Total Day household ratings and is the nation's leading network in providing quality family programming. Crown Media also operates a second 24-hour linear channel, Hallmark Movie Channel, and will launch Hallmark Movie Channel HD in first quarter 2008.





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