[10/22/07 - 11:04 AM]
Fast Facts for Sunday, October 21, 2007 (Fast Affiliate Live + Same Day Ratings)
ABC spins the numbers for Sunday, October 21.

[via press release from ABC]

Fast Facts for Sunday, October 21, 2007 (Fast Affiliate Live + Same Day Ratings)

Taking Second to Baseball-Fueled Fox on Sunday, ABC Continues to Deliver the Top "Non-Sports" Shows, Claiming the Night's Top 3 Series in Viewers and Young Adults

Building Audience Throughout its Telecast, "America's Funniest Home Videos" Takes Second to Fox's MLB Playoff Coverage with a Season High in Adults 18-49

Posting its Highest Adult 18-49 Number in Over 7 Months, "Extreme Makeover: Home Edition" Overshadows its "Non-Sports" Competition at 8pm, "Viva Laughlin"

Sunday's No. 1 Series, "Desperate Housewives" Wins the 9 O'clock Hour In Adults 18-49, while Marking its Highest Women 18-34 Rating Since March

In the 10 O'clock Hour, ABC's "Brothers & Sisters" Tops CBS' "Shark" by 1.0 Million Viewers and by 100% in Adults 18-49, Hitting a Season High Among Adults 18-34

Sunday Primetime (7:00-11:00 p.m.)

ABC took a solid second place on Sunday night to Fox with its coverage of the deciding Game 7 of for the "MLB American League Championship Series" (Boston-Cleveland) in Total Viewers (12.9 million) and Adults 18-49 (4.9/12). ABC dominated the night across the key women demographics: W18-34 (5.3/15), W18-49 (6.5/16) and W25-54 (7.1/16).

� Despite stiff competition on the evening, ABC delivered its best results on the night since season premiere Sunday (9/30/07) in Total Viewers and Adults 18-49.

� In Total Viewers and Adults 18-49, ABC aired Sunday's Top 3 TV series, with "Desperate Housewives," "Extreme Makeover: Home Edition" and "Brothers & Sisters," respectively.

"America's Funniest Home Videos" (7:00-8:00 p.m.)

Opposite Fox's NFL and MLB coverage during the 7 o'clock hour, ABC's "America's Funniest Home Videos" took second place in Adults 18-49 (2.6/8), hitting a season high in the key sales demo (tie). Opposite stiff competition, "AFV" grew throughout its telecast, surging by 2.3 million viewers (7.2 million to 9.5 million) and by 43% in Adults 18-49 (2.1/6 to 3.0/9) from its first half-hour to its second half-hour.

"Extreme Makeover: Home Edition" (8:00-9:00 p.m.)

During the 8 o'clock hour, ABC's "Extreme Makeover: Home Edition" stood as the top "non-sports" show, towering over CBS' time period premiere of "Viva Laughlin" in the hour by 6.8 million viewers (13.6 million vs. 6.8 million) and by 317% in Adults 18-49 (5.0/12 vs. 1.2/3).

� Growing its overall Total Viewer count for the second straight week, "Home Edition" turned in its highest Adult 18-49 rating a more than 7 months � since 3/4/07.

"Desperate Housewives" (9:00-10:00 p.m.)

Sunday's No. 1 series for the fourth consecutive week in viewers and young adults, ABC's "Desperate Housewives" ranked a No. 1 during the 9 o'clock hour against baseball among Adults 18-49 (7.1/16). "Desperate Housewives" overshadowed its drama competition in the hour, CBS' "Cold Case," by 6.4 million viewers (17.8 million vs. 11.4 million) and by 173% in Adults 18-49 (7.1/16 vs. 2.6/6).

� "Desperate Housewives" posted its highest Women 18-34 rating (8.4/20) since last March � since 3/4/07.

"Brothers & Sisters" (10:00-11:00 p.m.)

ABC's "Brothers & Sisters" defeated its drama competition during Sunday's 10 o'clock hour, CBS' "Shark," by 1.0 million viewers (11.9 million vs. 10.9 million) and by 100% in Adults 18-49 (4.8/11 vs. 2.4/6). The sophomore ABC drama won the hour across each of the key women demographics: W18-34 (5.8/14), W18-49 (6.8/16) and W25-54 (7.2/16).

� "Brothers & Sisters" marked season-high results among Adults 18-34 (4.1/10) and Women 18-34 (5.8/14).

A note about increasing DVR penetration and year to year rating comparisons: Year-to-year rating trends based on the Live + Same Day data stream may be somewhat distorted by the level of DVR penetration in the Nielsen sample, which has more than doubled from 9% during the same point in 2006 up to 20% currently. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. Therefore, the only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

Source: Nielsen Media Research (Fast Affiliate Live + Same Ratings), 10/21/07.

  [october 2007]  


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