or


[10/29/07 - 04:11 PM]
The CW Reaps Dramatic Viewership Gains from Dvrs and Time-Shifting
The CW spins the live-plus 7 day ratings for the week of October 8-14.

[via press release from The CW]

THE CW REAPS DRAMATIC VIEWERSHIP GAINS FROM DVRS AND TIME-SHIFTING

The CW Gains Additional 20% with DVRs in Adults 18-34 and Women 18-34; Scores Largest Percent Increase in Adults 18-49 for Week of 10/8/07

GOSSIP GIRL, TOP MODEL, REAPER, BEAUTY AND THE GEEK, SMALLVILLE and SUPERNATURAL Post Double-Digit Increases In Live Plus 7 Day Playback Ratings

October 29, 2007 (Burbank, CA) - The CW Network continues to score double-digit viewership increases with the inclusion of DVR playback, according to Nielsen Live Plus Seven Day ratings for the week of 10/8/07.

Overall, The CW's primetime weekly average was bolstered 20% in women 18-34 (1.86rtg v. 1.55rtg) and 20% in adults 18-34 (1.48 v. 1.23) according to Nielsen live-plus 7 day ratings vs. live only viewing. The CW also posted the largest percent gains for its weekly primetime average (19%, 1.34rtg v. 1.13rtg) of any network in adults 18-49.

"Gossip Girl," "America's Next Top Model," "Beauty and The Geek," "Reaper," "Smallville" and "Supernatural" all benefited tremendously from DVR usage, gaining 21-34% more viewers in its target demos who recorded and watched the shows within 7 days of its live broadcast.

For the week of 10/8/07:

"Gossip Girl" added 31% more women 18-34 (3.31rtg v. 2.53rtg) and 30% more adults 18-34 (2.05rtg v. 1.58rtg) in Live+7 DVR viewing compared to those who only watched live.

"Top Model" scored gains of 26% in women 18-34 (5.06rtg v. 4.02rtg) and 25% more adults 18-34 (3.13rtg v. 2.51rtg) in Live+7 DVR viewing compared to those who only watched live.

"Beauty and the Geek" added 24% more women 18-34 (2.61rtg v. 2.11rtg) and 24% more adults 18-34 (2.14rtg v. 1.73rtg) in Live+7 DVR viewing compared to those who only watched live.

"Reaper" gained an additional 29% more women 18-34 (1.57rtg v. 1.22rtg) and 34% more adults 18-34 (1.66rtg v. 1.24rtg) in Live+7 DVR viewing compared to those who only watched live.

"Smallville" saw increases of 26% in women 18-34 (2.17rtg v. 1.72rtg) and 32% more adults 18-34 (2.33rtg v. 1.76rtg) in Live+7 DVR viewing compared to those who only watched live.

"Supernatural" posted gains of 21% in women 18-34 (1.60rtg v. 1.32rtg) and 28% more adults 18-34 (1.25rtg v. 0.98rtg) in Live+7 DVR viewing compared to those who only watched live.





  [october 2007]  
S
M
T
W
T
F
S
 


· AMERICA'S NEXT TOP MODEL (CW)
· BEAUTY AND THE GEEK (CW)
· GOSSIP GIRL (CW)
· REAPER (CW)
· SMALLVILLE (CW)
· SUPERNATURAL (CW)











most recent ratings | view all posts
[10/25/14 - 09:00 AM]
"The Blacklist" Grows by a Season-High 65% in 18-49 Going from Live + Same Day to Live +3
NBC further spins the numbers for Monday, October 20.

[10/25/14 - 08:59 AM]
Season Debut of "Grimm" Delivers the Show's Top Rating Since March 21
NBC spins the numbers for Friday, October 24.

[10/25/14 - 08:38 AM]
Friday's Broadcast Ratings: World Series Once Again Pushes FOX in Front
Said coverage bumps ABC and CBS to second place in adults 18-49 and total viewers, respectively.

[10/25/14 - 08:28 AM]
ABC Beats NBC's Friday Debuts - "Shark Tank" and "20/20" Rank as Top 2 Series in Adults 18-49
ABC spins the numbers for Friday, October 24.

[10/24/14 - 09:13 AM]
ABC's "Jimmy Kimmel Live" Beats NBC's "Fallon" by Its Largest Margin Yet in Homes
ABC spins the late-night numbers for Thursday, October 23.

[10/24/14 - 08:55 AM]
"The Biggest Loser" Retains 92% of Its Week-Ago Rating, Despite a Significantly Stronger NFL Game on CBS This Week
NBC spins the numbers for Thursday, October 23.

[10/24/14 - 08:33 AM]
Thursday's Broadcast Ratings: "Thursday Night Football" Wraps CBS Run on Top
The Thursday football franchise heads to NFL Network only beginning next week.

[10/24/14 - 08:19 AM]
ABC More Than Doubles Its Nearest Non-Sports Competition on Thursday
ABC spins the numbers for Thursday, October 23.

[10/24/14 - 07:09 AM]
"Thursday Night Football" on CBS and NFL Network More Than Triples Ratings from a Year Ago
CBS spins the numbers for Thursday, October 23.

[10/23/14 - 01:40 PM]
World Series Game 2 Powers FOX to Second-Straight Prime Time Victory
FOX Sports spins the numbers for Wednesday, October 22.

[10/23/14 - 12:11 PM]
Football Helps ESPN Win the Night 11 Times among all Viewers
ESPN spins the numbers for the season to date.

[10/23/14 - 10:41 AM]
"The Tonight Show" Defeats ABC, CBS Late-Night Competition in 18-49, Total Viewers for Week of Oct. 13-17
NBC spins the numbers for the week of October 13-17.

[10/23/14 - 08:46 AM]
NBC's Wednesday Dramas Finish Within a Tenth of a Rating Point of Last Week's 18-49 Result Despite World Series Competition
NBC spins the numbers for Wednesday, October 22.

[10/23/14 - 08:32 AM]
Wednesday's Broadcast Ratings: World Series Keeps FOX on Top in Viewers, Demos
Plus: The CW's "Arrow" and ABC's "Nashville" are the only series up week-to-week among adults 18-49.

[10/23/14 - 08:14 AM]
ABC Is Wednesday's No. 1 Non-Sports Net with the Night's Top 2 Series Telecasts
ABC spins the numbers for Wednesday, October 22.