or


[10/29/07 - 04:11 PM]
The CW Reaps Dramatic Viewership Gains from Dvrs and Time-Shifting
The CW spins the live-plus 7 day ratings for the week of October 8-14.
[via press release from The CW]

THE CW REAPS DRAMATIC VIEWERSHIP GAINS FROM DVRS AND TIME-SHIFTING

The CW Gains Additional 20% with DVRs in Adults 18-34 and Women 18-34; Scores Largest Percent Increase in Adults 18-49 for Week of 10/8/07

GOSSIP GIRL, TOP MODEL, REAPER, BEAUTY AND THE GEEK, SMALLVILLE and SUPERNATURAL Post Double-Digit Increases In Live Plus 7 Day Playback Ratings

October 29, 2007 (Burbank, CA) - The CW Network continues to score double-digit viewership increases with the inclusion of DVR playback, according to Nielsen Live Plus Seven Day ratings for the week of 10/8/07.

Overall, The CW's primetime weekly average was bolstered 20% in women 18-34 (1.86rtg v. 1.55rtg) and 20% in adults 18-34 (1.48 v. 1.23) according to Nielsen live-plus 7 day ratings vs. live only viewing. The CW also posted the largest percent gains for its weekly primetime average (19%, 1.34rtg v. 1.13rtg) of any network in adults 18-49.

"Gossip Girl," "America's Next Top Model," "Beauty and The Geek," "Reaper," "Smallville" and "Supernatural" all benefited tremendously from DVR usage, gaining 21-34% more viewers in its target demos who recorded and watched the shows within 7 days of its live broadcast.

For the week of 10/8/07:

"Gossip Girl" added 31% more women 18-34 (3.31rtg v. 2.53rtg) and 30% more adults 18-34 (2.05rtg v. 1.58rtg) in Live+7 DVR viewing compared to those who only watched live.

"Top Model" scored gains of 26% in women 18-34 (5.06rtg v. 4.02rtg) and 25% more adults 18-34 (3.13rtg v. 2.51rtg) in Live+7 DVR viewing compared to those who only watched live.

"Beauty and the Geek" added 24% more women 18-34 (2.61rtg v. 2.11rtg) and 24% more adults 18-34 (2.14rtg v. 1.73rtg) in Live+7 DVR viewing compared to those who only watched live.

"Reaper" gained an additional 29% more women 18-34 (1.57rtg v. 1.22rtg) and 34% more adults 18-34 (1.66rtg v. 1.24rtg) in Live+7 DVR viewing compared to those who only watched live.

"Smallville" saw increases of 26% in women 18-34 (2.17rtg v. 1.72rtg) and 32% more adults 18-34 (2.33rtg v. 1.76rtg) in Live+7 DVR viewing compared to those who only watched live.

"Supernatural" posted gains of 21% in women 18-34 (1.60rtg v. 1.32rtg) and 28% more adults 18-34 (1.25rtg v. 0.98rtg) in Live+7 DVR viewing compared to those who only watched live.





  [october 2007]  
S
M
T
W
T
F
S
 


· AMERICA'S NEXT TOP MODEL (VH1)
· BEAUTY AND THE GEEK (CW)
· GOSSIP GIRL (CW)
· REAPER (CW)
· SMALLVILLE (CW)
· SUPERNATURAL (CW)




most recent ratings | view all posts
[09/14/21 - 03:28 PM]
ESPN's "Monday Night Football" Season-Opening MegaCast: 15.3 Million Viewers, Delivering "MNF's" Most-Watched Week 1 Game Since 2013
"Monday Night Football" also helped ESPN and ABC become the most-watched networks (broadcast and cable) in prime time among households, viewers and the same key male and people demos.
[09/14/21 - 02:14 PM]
US Open Viewership Up 33% in Prime Time, 13% Overall
Coverage totaled 153 hours across ESPN and ESPN2, an increase of 15% over the 133 that had been scheduled.

[09/14/21 - 09:46 AM]
"The NFL on CBS" Delivers Massive Week 1 Audience
The combined average viewership for Sunday's doubleheader windows totaled 33.472 million viewers.
[09/10/21 - 12:39 PM]
Cowboys-Buccaneers on NBC and Peacock Is Most-Watched NFL Kickoff Game Since 2015 with Total Audience Delivery of 26 Million Viewers
With an average of approximately 24.4 million viewers on NBC, the NFL Kickoff Game is television's most-watched show since Super Bowl LV in February.
[09/08/21 - 01:40 PM]
ABC's "Saturday Night Football" and "Sunday Kickoff" Are Two Most-Watched Games of the Week, Multi-Year Viewership Highs in Week 1 as ESPN Platforms Welcome CFB Viewers Home
College football fans flocked to ESPN networks over the six-day stretch, including on the first full CFB Saturday of the season.
[09/07/21 - 08:41 AM]
"Renovation Island" Season Two Performance Bolsters HGTV Sunday Night Ratings
HGTV's breakout hit attracted more than 17 million total viewers during its 10-week run on Sundays at 8:00/7:00c.
[08/25/21 - 03:11 PM]
BET Continues Its Winning Ratings Streak with Over 2.6 Million Total Viewers Tuning in to the Midseason Finale of "Tyler Perry's Sistas" Season Three and "The Tyler Perry Show: The Sistas After-Show Edition" Last Wednesday Night
BET and Tyler Perry now have the top three scripted series on cable this season with African Americans 18-49.
[08/24/21 - 02:59 PM]
"Paw Patrol: The Movie" Proves Its Pedigree with Fans
The film, which premiered on the service the same day it hit theaters on August 20, ranked as one of the service's most-watched originals.
[08/24/21 - 01:38 PM]
Hallmark Movies & Mysteries' Latest "Aurora Teagarden Mysteries" Premiere Boosts Network to Be #1 in the Sunday 9P-11P Time Slot and #2 Most-Watched in Total Day
"Honeymoon, Honeymurder" - the 17th world premiere of the series - averaged 1.9 million Total Viewers, 1.6 million Homes, 88,000 Women 25-54, and reached over 2.2 million Total Viewers.
[08/20/21 - 10:14 AM]
ABC's "The Bachelorette" Season Finale Is Week's No. 1 Show in Adults 18-49
ABC further spins the numbers for the week of August 9-15.
[08/20/21 - 08:54 AM]
"Battle on the Beach" Is a Strong First Season Ratings Winner for HGTV
HGTV's beach house renovation competition series, watched by more than 13 million viewers, averaged a .64 live plus three-day rating among P25-54 and a .78 L3 rating among W25-54.
[08/16/21 - 08:48 AM]
ABC's "The Bachelorette" Season Finale Is Summer's No. 1 Entertainment Telecast
ABC further spins the numbers for Monday, August 9.
[08/16/21 - 06:47 AM]
BET Delivers Triple-Digit Viewrship Growth, Up +104% Versus a Year Ago with the 36th Annual "Stellar Gospel Music Awards" Presented by AT&T Dream in Black
The "Stellar Awards" was the #1 program for the night on all TV for Black viewers P2+ excluding sports with, 867 K Total Viewers during premiere night (Live+3, simulcast across BET and BET Her on 8/1/21).
[08/12/21 - 06:16 AM]
"Going from Broke" Exceeds 5 Million Views on Crackle Since Launch of Season 2
"We are excited that Going From Broke season 2 continues to delight our viewers," said Philippe Guelton, president of Crackle Plus. "The reaction is gratifying and shows the importance of the spotlight we have put on the problem of student loan debt."
[08/09/21 - 03:01 PM]
NBC's Tokyo Olympics Presentation - The Largest Media Event Ever - Delivers Massive Audiences & Dominates Media Landscape
Said coverage had a Total Audience Delivery (TAD) of 15.5 million primetime viewers, according to Nielsen and Adobe Analytics.