or


[10/29/07 - 04:11 PM]
The CW Reaps Dramatic Viewership Gains from Dvrs and Time-Shifting
The CW spins the live-plus 7 day ratings for the week of October 8-14.
[via press release from The CW]

THE CW REAPS DRAMATIC VIEWERSHIP GAINS FROM DVRS AND TIME-SHIFTING

The CW Gains Additional 20% with DVRs in Adults 18-34 and Women 18-34; Scores Largest Percent Increase in Adults 18-49 for Week of 10/8/07

GOSSIP GIRL, TOP MODEL, REAPER, BEAUTY AND THE GEEK, SMALLVILLE and SUPERNATURAL Post Double-Digit Increases In Live Plus 7 Day Playback Ratings

October 29, 2007 (Burbank, CA) - The CW Network continues to score double-digit viewership increases with the inclusion of DVR playback, according to Nielsen Live Plus Seven Day ratings for the week of 10/8/07.

Overall, The CW's primetime weekly average was bolstered 20% in women 18-34 (1.86rtg v. 1.55rtg) and 20% in adults 18-34 (1.48 v. 1.23) according to Nielsen live-plus 7 day ratings vs. live only viewing. The CW also posted the largest percent gains for its weekly primetime average (19%, 1.34rtg v. 1.13rtg) of any network in adults 18-49.

"Gossip Girl," "America's Next Top Model," "Beauty and The Geek," "Reaper," "Smallville" and "Supernatural" all benefited tremendously from DVR usage, gaining 21-34% more viewers in its target demos who recorded and watched the shows within 7 days of its live broadcast.

For the week of 10/8/07:

"Gossip Girl" added 31% more women 18-34 (3.31rtg v. 2.53rtg) and 30% more adults 18-34 (2.05rtg v. 1.58rtg) in Live+7 DVR viewing compared to those who only watched live.

"Top Model" scored gains of 26% in women 18-34 (5.06rtg v. 4.02rtg) and 25% more adults 18-34 (3.13rtg v. 2.51rtg) in Live+7 DVR viewing compared to those who only watched live.

"Beauty and the Geek" added 24% more women 18-34 (2.61rtg v. 2.11rtg) and 24% more adults 18-34 (2.14rtg v. 1.73rtg) in Live+7 DVR viewing compared to those who only watched live.

"Reaper" gained an additional 29% more women 18-34 (1.57rtg v. 1.22rtg) and 34% more adults 18-34 (1.66rtg v. 1.24rtg) in Live+7 DVR viewing compared to those who only watched live.

"Smallville" saw increases of 26% in women 18-34 (2.17rtg v. 1.72rtg) and 32% more adults 18-34 (2.33rtg v. 1.76rtg) in Live+7 DVR viewing compared to those who only watched live.

"Supernatural" posted gains of 21% in women 18-34 (1.60rtg v. 1.32rtg) and 28% more adults 18-34 (1.25rtg v. 0.98rtg) in Live+7 DVR viewing compared to those who only watched live.





  [october 2007]  
S
M
T
W
T
F
S
 


· AMERICA'S NEXT TOP MODEL (VH1)
· BEAUTY AND THE GEEK (CW)
· GOSSIP GIRL (CW)
· REAPER (CW)
· SMALLVILLE (CW)
· SUPERNATURAL (CW)




most recent ratings | view all posts
[07/22/26 - 01:19 PM]
Top 10 Most-Watched Prime Original Films & Series for the Week of July 13
"Ride or Die," "Elle," "Off Campus," "Every Year After," and "Clarkson's Farm" led all original series worldwide.
[07/22/26 - 12:37 PM]
Kansas City, Boston and Austin Lead the Way as Top Local Markets for FIFA World Cup 2026 on FOX and FS1
San Francisco, Dallas, San Diego, Atlanta, St. Louis, Providence, and West Palm Beach round out the top 10.
[07/22/26 - 11:30 AM]
ESPN Delivers Most-Watched NBA Summer League Championship Game Since 2017
The Golden State Warriors' victory over the Memphis Grizzlies averaged 676,000 viewers on ESPN, according to Nielsen Big Data + Panel.
[07/21/26 - 04:03 PM]
FOX Saturday Baseball Delivers 2.639 Million for Seattle's Extra-Inning Win Over San Francisco
Viewership peaked with 3,383,000 viewers from 8:00-8:15 PM ET.
[07/21/26 - 03:22 PM]
FOX Sports' Presentation of FIFA World Cup 2026 Final Etches Place in Record Books as Most-Watched Soccer Telecast in U.S. History With 38,937,000 Viewers
The record-breaking Final reached its dramatic peak with 51,685,000 viewers watching from 5:45 to 6:00 PM ET as Spain secured a 1-0 victory in extra time over Argentina.
[07/21/26 - 02:22 PM]
NBC Sports Delivers Most Watched Final Round of the Open Championship Since 2022
Sunday's audience peaked at 6.1 million viewers on NBC and Peacock from 1:15-1:30 p.m. ET.
[07/21/26 - 02:03 PM]
"Dancing with the Stars: The Next Pro" Series Debut Tops 5 Million Total Viewers
On linear, "Dancing with the Stars: The Next Pro" was the No. 1 program of the night in both Total Viewers (4.42 million) and Adults 18-49 (0.47 rating).
[07/21/26 - 12:01 PM]
Netflix Top 10: Week of July 13 - "Little House on the Prairie" Journeys to No. 1 in This Week's Top 10
"The Hawk" - the sports comedy starring Will Ferrell as an infamous golf legend chasing a late-career comeback on the green - debuted in the No. 3 spot on the list, swinging to 4.8 million views.
[07/20/26 - 10:00 AM]
CBS Leads Broadcast Series in Multiplatform Viewing for the 2025-2026 Season
Against broadcast competition, CBS finishes the season with four of the top five series.
[07/17/26 - 03:12 PM]
FOX Sports' 15.088 Million Average Viewers for FIFA World Cup 2026 Semifinals is Best in U.S. History
16.900 million viewers watched Argentina knock out England in the semifinals Wednesday afternoon on FOX.
[07/17/26 - 02:01 PM]
ABC News Is No. 1 in Total Viewers on Sunday Morning, in Late Night and Friday Evening
"20/20" improved on the year-ago telecast by double digits in all key target demos: Total Viewers, Adults 25-54, and Adults 18-49.
[07/16/26 - 02:41 PM]
FOX Sports Rings the Bell, Captures Most-Watched MLB All-Star Game Since 2018
Coverage reached a peak audience of 10,186,000 viewers from 8:45-9:00 PM ET.
[07/16/26 - 01:48 PM]
Netflix: What We Watched the First Half of 2026
Starting in Q1 2027, Netflix will move from a six-month to a yearly snapshot.
[07/16/26 - 01:09 PM]
Messi Shines, FOX Sports is Golden with Record-Breaking England-Argentina FIFA World Cup 2026 Semifinal
15.063 million viewers watched Lionel Messi and Argentina knock out England in the semifinal Wednesday afternoon on FOX.
[07/16/26 - 12:03 PM]
Paramount+ Reaches Nearly 16M Viewers for UFC 329: McGregor vs Holloway 2, Peaking with Record-Breaking 8M Streams in U.S. and Latin America
The main event concluded in 69 seconds as Max Holloway secured a first-round TKO against Conor McGregor, whose return from a five-year layoff ended after he suffered an early knee injury.